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Social Media News

Social Media News Roundup: March ’18 Week 2

In social media news this week, Facebook tests a feature that will let users upload their own voice clips, Twitter wants to verify all of its users, Youtube reaches out to Wikipedia for facts and Snapchat starts work on a ‘mentions’ feature.
Facebook Wants You to Use Your Voice

Ever had something to say in your head, but you couldn’t quite put it into typed words? Well Facebook, once again, is here to save the day. This week, the social site has been testing ways for people to communicate on the platform further than status updates, shared videos and photos. They confirmed that they are working on a Voice Clips feature that will let users share their updates via their own voice box. This will create a whole new way to communicate and share as it opens up the channel to podcasts and mini-speeches. The new feature will align with Facebook’s plans to return to its original purpose – to connect friends and family.

There are still some questions unanswered though such as ‘How long can the voice clip recording be?’ and ‘Is there a fool-proof method that means I won’t sit on my phone during a strong, solo karaoke session?’

Blue Ticks for Everyone

The blue Twitter tick was only available to a select few – celebrities, businesses and established brands. However, it seems Twitter is looking to open the verification symbol to everyone, making it less of mark of prestige and fame and more of an indicator of real identity. Twitter want the tick to steer away from the idea that if someone has the symbol, then the social media site backs what they say and regard their tweets as eligible and deem them worthy to be read by all.

Youtube Tries to Set It Straight

Youtube has decided to use Wikipedia to help users understand different viewpoints on popular conspiracy theories videos. They aim to give users every angle to a story to avoid controversy with a feature that links to the relevant news article. This comes after the video site came under fire for the debatable algorithm it uses for recommendations.

Hey, Did Snapchat Mention…?

Snapchat has confirmed that it is working on a ‘mentions’ feature in its Stories, so users can ‘@’ their friends in their snaps. When someone is tagged in a story, their username and Bitmoji can be accessed by swiping up and the user can be added from the feature.

It’s essentially for those who want to shout out their friend for people to add, but it might work interestingly in the world of influencer marketing. I guess only time and tags will tell.

Editor - 

Olivia is a wanderlust-filled Thai food enthusiast with top-notch digital skills boosted by a masterful grasp of the English language.

The Benefits of a Social Presence

The Benefits of a Having a Social Presence

Keeping a social presence is essential for brands who want to grow their customer count, make a direct bridge between consumer and the business and keep up to date in the company’s industry.

A Facebook page can help you learn a lot more about your audience and help you target a focus group and the Facebook Insights tab helps you learn and grow as a business. A Facebook business page means you can view when your fans are online and liking your posts, what content was the most successful in terms of engagement and reach and what people are interested in the page and who’s liking what.

Facebook Does the Marketing for You Effectively

On Facebook you can build a community with current and future customers. If a business continues to post consistently relevant and quality content, then people are more likely to trust the brand. If people cannot find a page for the business on Facebook, they are often deterred.

Your customers can easily recommend you to their friends by sharing your posts or tagging them in comments. It’s a beautiful social circle, that if your brand gets cut out of, excludes you from the in-crowd and severs your connection with customers.

Having a Facebook page humanises your business. With a person that understands your brand’s aims, needs and identity behind the helm of your social media, it’s smooth sailing when building trusting relationships with customers and getting your products and services out there to the world.

Facebook is also good for SEO and provides another way people can find information about your business.

Your Competition Is Definitely Using it

Your business is out there every day, so you don’t have to be. Whether you’re a small and local business, a medium-sized company with a team or a massive corporation, having a Facebook page is beneficial to all. You can keep an eye on your competition’s social media pages too and see comments from their customers – it’s an easy way to stay on top of your industry’s news.

Also, having a social presence opens opportunities to clients and customers. You’re bound to gather a lot more interest and leads when you’re constantly in the public eye.

Facebook allows you to gain more reach and grow your audience through posts and competitions. Most importantly, Facebook can be accessed anywhere thanks to mobiles. This means your business page can be viewed on the train, on holiday or even on the commute to work. Your company is visible to everyone, everywhere at any time and with 1.15 billion users logging onto a mobile device daily, an audience is already ready and waiting for your content.

The World Becomes Smaller

You are easily more contactable as your business’s address, number and website are all just a click away from the Facebook page. Also, people will want to contact you if your company seems approachable and one way to achieve this is through posts with a friendly tone and amicable interactions on posts.

Where do most people tend to click through to a website through a link? Facebook. Along with engaging posts, users are more likely to visit a website, if the link has been shared on social media, especially if the content has been interacted with a lot. You can even see on your business’s page how many users have clicked through to your website and see what posts get more people through your digital door.

A brand needs a social presence to make sure they look legitimate, especially if you’re selling products through Internet sites such as Amazon. People will want to see reviews, comments and photos of the services and goods and where’s a better place to review all that than on a Facebook business page?

Editor - 

Olivia is a wanderlust-filled Thai food enthusiast with top-notch digital skills boosted by a masterful grasp of the English language.

social media news

Social Media News Roundup: March ’18 Week 1

In social media news this week, Facebook removes some of its ad metrics, Viber reinvents the group chat on its app and Facebook introduces its Broadcast Composer to a select number of businesses.
Facebook Waves Goodbye to Unnecessary Ad Metrics

Facebook plan on removing around twenty of their ad metrics from July of this year that are already similar to each other and are getting rid of any that do not relate to business. They have deemed metrics such as ‘Button Clicks’, which show the number of times people click the call-to-action button and ‘Social Reach’, which displays how many people saw your ad when it was paired with social information, redundant and unnecessary as there are other metrics in place that produce similar and sometimes better results. Facebook has listed all the metrics they plan on scrapping and what advertisers can use instead to yield the same or better information in their business section.

One Billion Chat Notifications

Everyone has experienced the feeling of the group chat getting too much –  five of your friends messaging at once and repeatedly, how annoying? Well, imagine a group chat with one billion users having a conversation. This nightmarish idea has been brought to life by Viber, as it has announced its new group chat feature ‘Viber Communities’. The social messaging app has created a chat that can hold an unlimited number of users, well as long as they’re all using Viber, which is roughly one billion people!

Users in Viber Communities can send GIFs, videos and images along with text. To control the vast amount of people, Viber Communities has a feature that gives each individual in the group chat a role such as superadmin, admin or member. Superadmins can bring new people into the community and give others the power to add and remove people.

Broadcasting Businesses

Facebook has introduced its Broadcast Composer to a select number of business pages on the social media site in the U.S., Mexico and Thailand. Late last year, Facebook started testing the broadcast feature, which allows businesses to send messages to lots of different people through the Messenger app. However, the feature can only be used on those Facebook users who have contacted the business previously on their own terms.

Broadcast Composer’s purpose is to act like a bot and provide businesses the passageway to contact their entire audience, specifically individuals who want to listen and respond.

Editor - 

Olivia is a wanderlust-filled Thai food enthusiast with top-notch digital skills boosted by a masterful grasp of the English language.

World Book Day 2018

World Book Day 2018: Our Top Picks

It’s World Book Day and what’s a better way to celebrate than with a list of our team’s favourite books? From Bradbury to Knight, here are our social media experts’ top picks:
Kate chooses two books for two different reasons:

My first favourite book is The Last Lecture by Randy Pausch. It is a collection of true personal anecdotes that Randy wrote as a time capsule of the most important lessons he wanted to hand down to his kids, when he learned he was diagnosed with a terminal illness. Reading this book during a difficult time in my own life tangibly changed who I was in meaningful and measurable ways. It made me a better person.

The second is Wild Horses by Dick Francis, which I have read more times than any other. It is the story of a filmmaker who, while making a movie about a macabre death that happened nearly thirty years prior, attempts to deal with mysterious and frenzied efforts to stop filming. What I love about this book is that, having read it numerous times over many years, the significance of the scenes and my understanding of them has changed as I’ve grown up and learned more about the world, relationships and life.

Joaquin embraces the future with Bradbury’s Fahrenheit 451:

I’m going to have to pick Fahrenheit 451 as my favourite because of the foresight that Ray Bradbury had as a Sci-Fi writer in terms of the technology he described and how the book acts as a warning towards the changing times and the digital era we are currently living in.

Olivia dreams of the Roaring Twenties with Fitzgerald:

In typical English Literature graduate style, I’m going to have to go with The Great Gatsby (and not because it’s the only book I actually read during my degree…although it is one of them). I’m a big fan of metaphorical language and symbolism and Fitzgerald’s novel is full of it – from the green light that Gatsby strives for, to the creepy eyes that watch over the story’s event. F. Scott Fitzgerald is a master of words and takes readers on a journey that makes love and hope whimsical notions. Also, the 1920s were a golden era I would’ve loved to experience, so reading about Daisy’s beautiful outfits and Gatsby’s cars and parties are the closest I’ll ever get to being in 1922 sipping prohibited alcohol and wearing a flapper dress.

It’s taught me a lot about dreams – you’ll never reach them by staring at the end of your garden and hoping that something happens. Go out there and get what you want – it’s never too late to start a childhood dream or backtrack to a path you think you’ve already missed.

Also, a quick shout out to The Gringo Trail by Mark Mann too. As an individual that suffers from wanderlust, Mann indulged my love of travelling in a dark and comic way. It only just missed out on top spot as it didn’t have Leonardo DiCaprio as the starring role in a film adaptation.

Phil shoehorns his selection with Phil Knight’s inspiring memoir:

My favourite book would have to be Shoe Dog by Phil Knight. It is the business memoir of Phil Knight, the founder of Nike. He tells the story of how the brand came to be, from its unlikely beginnings to its consistent challenges and setbacks. As a business owner, I found both comfort and inspiration in the trials and tribulations a brand the size of Nike has had to endure to be where it is today.

We take larger-than-life brands like Nike, Starbucks or Apple for granted. It’s easy to forget that at some point Phil Knight borrowed money from his Dad and flew to China to negotiate a deal to import an athletic shoe without even having a business or brand yet; or that Howard Schultz had to first have the idea for Starbucks all those years ago whilst spending time in Milan, before there would be a Starbucks every 10 yards in the world; or finally that Steve Jobs and Steve Wozniak had to dream up the technology, which we all now don’t leave the house without before Apple existed. I really enjoy reading these stories, because they remind me of the importance of dreaming big, pursuing your goals and never giving up.

Jamie backs Bradbury’s fantastical and nightmarish novel:

My favourite book is Ray Bradbury’s Something Wicked This Way Comes. Set during the great depression and just before Halloween, it’s the story of two best friends, Jim Nightshade and William Halloway who encounter an evil travelling carnival, Cooger & Dark’s Pandemonium Shadow Show, which has the power to give you your heart’s desire…at a terrible price.

I love it because it’s so many things – a thumping good adventure, a horror story and a tale about youth and growing old, but mostly I love it because it’s just pure poetry.

Shelly’s Rowling in Literature:

I am constantly reading, so my favourite book changes almost every year, but my current favourite is The Cuckoo’s Calling by Robert Galbraith (a.k.a. J. K. Rowling). I think the reason it’s my favourite is because it’s so different from her coveted Harry Potter series (which coincidentally also consists of some of my favourite books), however it’s not your typical ‘whodunnit’ novel. The Cuckoo’s Calling and the rest of the books in the series follow a detective – Cormoran Strike – as he works his way through complex murder cases of high profile individuals in the bustling cosmopolitan setting of London.

When I read these books, I feel like I’m on a journey. It’s as if I’m a fly-on-the-wall camera crew making a documentary on Strike’s process. Mostly, the story is through either Strike or his assistant Robyn’s eyes which gives the reader a rather bittersweet torture. Partway through the book, you realise Strike knows who the culprit is, but you must piece the evidence together yourself to arrive at the right conclusion at the same time Strike does. I can’t wait for the next book Lethal White to come out – this series truly is a page-turner, and I would highly recommend!

Editor - 

Olivia is a wanderlust-filled Thai food enthusiast with top-notch digital skills boosted by a masterful grasp of the English language.

The Future of Content Writing

The Future of Content Writing

The future of content writing is one to look forward to. Content should always be of good quality with a target audience in mind and a story to tell, but what does the next couple of years hold for content writers and the audiences that read their work?

When writing content, voice is now one of the most important factors to consider. With more and more technology being created that connects humans and computers, it seems that the time is now for content to step up to the demands the future is bringing.

Content for the Voice of A.I.

Content has to be constructed with artificial intelligent technology in mind. With artificial intelligent devices like Amazon’s Alexa, people must use their voice to connect and communicate with the technology. After a person asks Alexa a question, it responds verbally, answering the enquiry with information it has found on the Internet. Therefore, the tone of content should remain neutral and every word must contribute something to the piece. A focus should be on key words and how they could engage an audience as every sentence counts. A user will be bored of paragraphs that waffle on without any real target or audience-orientated text. Content writing with voice in mind is more of an art form than churning out words to meet the weekly quote.

Looking for the Right Platform

Content needs to stand out from the crowd. It’s about being transparent, but also about reducing content that reminds readers about your company all the time. Finding what your audience wants through insights is essential, if a business want their articles to be read. Articles are shared on social media constantly, so it’s important to break through the repetitive news and recycled recipes.

Helen Fox, a marketing manager for finance brand Elevate Credit, found that Pinterest worked fantastically for their content. Although Pinterest is very much designed for lifestyle content and imagery, Fox found that certain articles and themes generated interest on the site. Pinterest is about helping people with bedroom designs and tattoo ideas, so any writing that is useful to an individual at that present time, is destined to be successful among users. It’s not about shaping content for all social media anymore, but finding out where certain content does particularly well, and focusing on that social platform.

A Different Kind of Content

With new social media sites being developed and other apps being updated with new features, it’s time content wasn’t a standalone part of marketing, but a pivotal tool that should be integrated into every part of the strategy. Different types of content are emerging across all platforms, with Snapchat, Facebook and Instagram all developing the ‘Stories’ feature, which opens a new, condensed level of content for an audience.

Social media users are now seeing content everywhere and on a more daily basis. Articles can be clicked through to on Snapchat’s Discover page and can be viewed in text and video format. Content writers must consider what format will suit their audience the most – a brand aimed at a younger generation may benefit from a concise number of paragraphs that can be accessed on the Stories features.

With artificial intelligence, new social platforms and audiences looking for more ways to intake information, the future of content writing will certainly not be boring!

Editor - 

Olivia is a wanderlust-filled Thai food enthusiast with top-notch digital skills boosted by a masterful grasp of the English language.

Social Media News

Social Media News Roundup: February ’18 Week 4

As we approach the end of February, social media news has taken us from Snapchat lows to Instagram highs. We’ve seen update after update on the social media sites over the start of the year and February seems to be no stranger to new app features and improved policies.

In social media news this week, a Chrome add-on helps hide those who don’t want to be seen, an app rises up to replace Snapchat, Twitter battles the bots and Instagram is at one with the Carousel.

Mission: Spy on Other Users Undetected

Ever dreamed of being a spy? Well, the new add-on for Instagram may be the closest users will ever get to going…undercover. Chrome IG Story, a third-party extension for Google’s Chrome, allows Instagram users to watch Stories without the other user knowing. Unfortunately, the anonymity feature is only accessible on the Desktop version of the app. Users simply have to toggle the eye button off after downloading the extension to go incognito in the world of Instagram. It’ll be interesting to see how long it lasts though as the add-on could impact statistics on the site.

Like It or Not?

In the wake of Snapchat’s update, other apps have tried to take its position in the market. One of the contenders is Like – a short video app, which works by users picking a song and then recording themselves singing it. It’s considered to be using pretty advanced technology already and is alike to Snapchat with its face filter and sound effect options. You can face swap, change your background and add animations – sound familiar? It’s already proving very popular with 25 million people already using the app. It looks like Snapchat is going to have to take a big step up if it wants to stay on top of its competition.

Twitter v. the Bots

Twitter is going to war with the bots this week as they confirmed changes to the site that will limit how users will be able to post. Similar posts across multiple accounts will be restricted and users won’t be able to interact with other users from multiple accounts simultaneously. These limitations are being enforced to coincide with Twitter’s polices on automation and spam as many individuals use the site for negative purposes and hate crime. Twitter hopes that with each updated rule, the site will eventually crack down on cyber bullying and fake news.

Ride the Horses with Instagram

After taking on Snapchat’s concept of ‘Stories’, Instagram’s own version of the feature has been a huge success. Last year, Instagram allowed advertisements to expand to the Stories feature and now they’ve added more types of ads, which include carousels. Carousel ads are usually very successful on Facebook, so it makes sense that the mix of videos and images will work well on a platform focused on picture content. Only three items can currently be added to the carousel ad and the feature should be rolled out to all soon.

Editor - 

Olivia is a wanderlust-filled Thai food enthusiast with top-notch digital skills boosted by a masterful grasp of the English language.

Social Media News

Social Media News Roundup: February ’18 Week 3

In social media news this week, Messenger tests an emoji status update, Google works on its story-telling, children’s card game UNO comes to the Messenger app and Pinterest makes the changes everyone has been asking for.
Update your Emoji

Facebook has confirmed that it’s working on a new ability for those to add an emoji as their profile picture in Messenger, so their friends will know how they’re feeling. It’s currently being tested in the activity status tab. This update is another attempt at aligning with Facebook’s 2018 unity goals of building a community rather than isolating its users.

Once Upon A Google…

Google has created AMP Stories, which is alike to the visual tool on Snapchat and Instagram, which allows users to upload photos and videos to their ‘Stories’. AMP Stories is primarily for mobile use but has also been designed to work on a desktop too. Google’s focus is on publishers and how they will use the platform to advertise their content.

UNO Remember?

Remember UNO as a kid? Well, the famous card game is no longer a childhood memory! UNO has had a digital makeover by the Chinese video game and toy company hybrid Mattel163. The company has developed the game for Facebook, under its Instant Games section.

Alike to the original game, you can ‘Quick Play’, which is the traditional way to play, ‘2v2’, which teams you and a friend up against two others and finally ‘Room Mode’, which lets you play with eight others! On these modes you can customise the game rules and share your results to all your Facebook friends. It seems the days of searching long and hard through those kitchen cupboards for cards are over as the game is also available on Android and iOS, meaning you’ll never be without the fear of getting a ‘+4’ UNO card.

Your Pinterest Prayers Answered…

Pinterest have answered the prayers of users everywhere. They have added a new update that lets individuals move Pins around on a Pinterest board and also rearrange sections and boards. People who use the site can now also archive boards that they don’t want to currently see, without permanently deleting them and also have the ability to sort the boards into the way they prefer. These layout improvements are what Pinterest users have been waiting for, after the social site spent most of last year working on its visual search tools such as Lens.

Editor - 

Olivia is a wanderlust-filled Thai food enthusiast with top-notch digital skills boosted by a masterful grasp of the English language.

Social Media and the Winter Olympics

Social Media and the Winter Olympics

2018 marks the return of the Winter Olympics – that’s a whole seventeen days of snowboarding, ice-skating and curling. This year the snowy event is being held in PyeongChang, South Korea and has been predicted to be the “most live” Winter Games in Olympic history, but how has the sporting event managed to tackle social media this year?

NBC planned to share the events across the world, so even those who aren’t watching on their televisions, will have a chance to watch competitors’ amazing feats on their news feeds.

Going for Gold

According to Twitter, there were over 187 million tweets about the Olympics that took place in Rio in 2016 and Facebook and Snapchat also had a similar amount of high engagement from users.

Social media allows everyone to get involved and comment on the events and with the Olympics uniting countries around the world, it only seems fitting that social sites like Facebook and Twitter can be such beneficial accompaniments to the sporting event as it connects individuals with each other. NBC are livestreaming clips on Facebook and are also posting to other social media sites, meaning we are in a constant flux of receiving news about the Winter Olympics. The sports are happening in live time and recorded versions are up on social media sites, so there’s less chance of missing big moments or having someone spoil the results if you’re not at home watching the television.

Most importantly, the events are interesting and will generate a lot of engagement. It’s a chance for people to network and get involved – social media creates an easy way for the broadcasters to create conversation and buzz around the events. With over nineteen million likes on Facebook, the Olympic page already receives lots of likes and shares!

In with the Olympian Crowd

There are Snapchat Stories that show all the events and others that are dedicated to the ‘fitness inspiration’ from the Olympians.

Sports like snowboarding and figure skating are the most prevalent among the recorded events, with videos of couples ice-skating reaching almost 2 million views on the BBC Sport Facebook page.

Smells like Olympic Spirit

Everyone coming together is the whole concept of the Olympics and social media helps to keep the team spirit alive. With the chance to engage with the events, it means individuals feel like part of the team too.

Social media also gives brands the chance to gain more reach and engagement by talking about and interacting with Olympic discussions. People can celebrate their country through comments and share videos of their favourite athletes competing.

Social media users can read the athletes’ tweets and posts, which creates a whole universe that people can be a part of. Therefore, we can watch the Skeleton event on the edge of our seats, from the comfort of our bed.

Editor - 

Olivia is a wanderlust-filled Thai food enthusiast with top-notch digital skills boosted by a masterful grasp of the English language.

Snapchat's Update

Snapchat’s Update – Is This Where It Ends?

Is there anything social media giants can do to put us off social media completely?

With Snapchat’s update being reared as a diabolical plan to ruin everyone’s social life, it triggers the question, “Can social media sites ever do anything that will actually stop people from using them?” Even though apps such as Snapchat have updated features that haven’t been received well by everybody, it is unlikely that every user will boycott the service, even though many have threatened to delete their accounts.

The Update from Hell

Social media sites want to stay current and it’s inevitable in the digital market that things will evolve and change, but a big update like design layout, that doesn’t seem to benefit its users, is a bold move for Snapchat.

It has finally rolled out its design to all users, after previous testing, with the hope that the company will make more money from the renovation. The new update has placed friends’ stories into the inbox section, so they all collate together and moved all the public stories and adverts in a separate section that a user has to swipe left to access.

Tweeting for the Better

Similarly, Twitter has been working on its longevity plan as the site battles with abuse and harassment between users. In October last year, women all around the world decided to stop using the site for a day or longer as an actress was banned for using the platform for commenting on previous affairs in the media. Users thought the ban was unjustified and helped feed into more negative situations. Twitter have dedicated 2018 to tackling hate crime on the site as cyber bullying and negativity has impacted the site’s user count, with many followers refusing to use the social site because they think Twitter aren’t doing enough to combat hateful images, posts and non-consensual behaviour. Nevertheless, Twitter has continued to update its policies in the hope of changing things around by the end of the year.

Updates with a Purpose

Facebook too has taken some big lunges into the unknown and Instagram has also released numerous updates with the focus on brands and their ‘Stories’ section, but what’s the point in design overhauls when users are visually content with daily life on social media sites? Although 2018 started with the idea of social media becoming more beneficial to its users, it seems it’s slowly slipping back into the marketing side of things.

Nevertheless, these app renovations are considered beneficial for brands and users as it separates the accounts, meaning different features and tools are targeted at specific people. It makes the sites more personal, as even Snapchat’s update is aimed at making the ‘Discover’ section more customised to the user.

The digital world is continuously moving forward and maybe social media has stopped growing with us and it’s time we started evolving with it instead.

Editor - 

Olivia is a wanderlust-filled Thai food enthusiast with top-notch digital skills boosted by a masterful grasp of the English language.

Social Media News

Social Media News Roundup: February ’18 Week 2

In social media news this week, Snapchat helps users to create personalised filters for their events, Facebook tests a ‘Downvote’ button in the comments section, Instagram adds the ability to schedule posts and Twitter’s quarterly results are in.
Something to add to the event planning…

Snapchat has created Create Your Own Lens, a feature that lets users create their own augmented reality filter. Brands and business accounts won’t be able to access the feature as it has been designed for everyday users instead as people will be able to create a personalised lens for their events. The feature is currently only available on desktop and iOS, but an Android version is in development. The lens and filter options come with templates that can be customised with different fonts and text – an image can also be attached. However, the lenses aren’t free and must be made to order hours before they are planned on being used.

Snapchat have been extremely busy this week, with the new design layout being rolled out to all its users and features being updated, such as the way people can add text to their images before posting on their stories.

Downvote the Haters

Zuckerberg has been working on a new feature this week that promotes Facebook’s positive ideology for 2018 with the focus still on its users’ wellbeing and experience. Users found a tool that meant you could downvote comments on a post, even though Facebook’s CEO was pretty set on there not being a ‘dislike’ button on the site. However, the ‘downvote’ button testing was only carried out in small parts of the U.S. and showed no indication of it ever leading onto a ‘dislike’ feature. The test was supposed to help Facebook analyse feedback on the site and could be very useful for users and their news feeds in the future.

Insta? Maybe Later…

Instagram has upped its business game this week with its new ability to schedule posts. The feature is only available to brands and allows businesses to plan their content way in advance. Instagram follows in the steps of Facebook and Tweetdeck, which both allow users to schedule their posts months before they go out. This allows for strategies and campaigns to be well thought out and developed over weeks.

Twitter’s User Update

Twitter’s new rules on abuse and their updated longer tweet character limit haven’t had a positive effect on users as the amount of tweeters has dropped by two percent to 68 million in the last quarter. However, as the new regulations continue to update in 2018, it’ll be interesting to see how the start of the year has impacted the social site.

Editor - 

Olivia is a wanderlust-filled Thai food enthusiast with top-notch digital skills boosted by a masterful grasp of the English language.

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