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Social Media For Startups: A Quick Start Guide

Start Ups

If you take into account that digital marketing budgets are now at an all time high, a result of a nation obsessed with social networking, online shopping and digital media. It is no doubt that at the centre of any startup, venture should be an adamantine social media strategy. 

Used correctly, social media can play an important part in shaping your company image, aid in creating lasting relationships with consumers and reach out to potential employees. The nature of social means that you are able to benefit from instant feedback during the preliminary stages of your launch - harnessing this potential is invaluable to positive evolution and cementing confidence in your brand.

To make it easier to tap into social media for startups, we’ve put together our top tips that should be essential aspects on any new social media strategy.

Create your strategy before your profile

Before you get going, you need to know what you want to achieve. This means creating your social media strategy before you even get round to creating your profile[s]! In order to achieve your goals, every little piece of content you include will need to stem from your strategy - and the best way to know that you have done this is to have it at the forefront of your mind before you get building. Define your goals; your primary and secondary objectives could be any combination of the following:

  • Build brand awareness
    All startups will be, whether intentionally or not, be using their social to build awareness of their new business.
  • Distribution of content
    If engaging, unique and niche specific content is an integral aspect of your startup venture, you should be using social as a primary method of preliminary distribution, driving potential consumers to your website.
  • Increase web traffic
    This will stem from your content, and ultimately rely on how well you have disseminated your brand identity into your posts.
  • Locate and acquire potential customers
    The ultimate goal for most startup strategies is to locate and acquire potential customers - but to do so you must first understand which steps you will need to take to get there.

Knowing your objectives will also help define the tonality, feel and frequency of your posts, and also the variety of audience you reach out to. These things also have roots in your brand identity. Defining your objectives will allow you to reach your goals.

Choose your channels wisely and listen to your audience

Not all social networks will be suitable for your objectives. Consider where the majority of your audience will be hiding. While there may be billions of users on one network, this amounts to nothing if they are not the right sort of customer for your business.

Social media can be utilised just as well as a customer service tool - a priceless aspect of building a business. Use your channels to listen to your customers and see what they have to say. You essentially have yourself a focus group of potential consumers!

Experiment and be willing to evolve

Take advantage of these early stages of your business and allow yourself to experiment with different content styles and engagement techniques and see what works for you! Always be willing to evolve as you discover more about your industry.

Throughout the process of building social media for any startup venture, be sure to evaluate often and comprehensively. If you follow these simple tips, you are sure to be on track to getting your startup noticed - and that could happen a lot quicker than you first expect!

How Does Facebook Make Money?

How Does Facebook Make Money

Facebook’s market value is now around $245 billion - which is a rather substantial amount of moolah. With Mark Zuckerberg now listed as number 4 on Forbes’s list of the Richest in Tech, the Social Media giant is still going from strength to strength. But how does Facebook make money?

Facebook’s revenue comes primarily from advertising on both mobile and non-mobile platforms - what sets it apart is it’s ability to cross both platforms and exceed expected results. In their third quarter financial results in October 28th 2014, they reported an increase of total revenues up 59% from 2013 third quarter; from $2.02 billion to $3.20 billion. Of this, a reported $2.96 billions was advertising revenue.

Facebook claims that increases in News Feed advertisement is and has been pivotal to driving their ad revenue growth - and the price of these actually grew by 173% throughout 2014. To say that mobile ads are integral to Facebook’s success is quite possibly an understatement as last year 65% of total advertising revenue was from mobile alone. This comes as no surprise - Facebook have proved themselves worthy of reading trends as in December 2014 they reported an average 745 million daily active mobile users.

The vast majority of Facebook’s advertising revenue comes from self-service ads. Large companies and small businesses alike can use online tools to set up their own campaign. What makes these campaigns so appealing is the targeting capabilities; specifying such things as age, gender, location, profile keywords and networks ensures that ads are reaching the right people. Facebook are always innovating their products so it’s highly likely that different paths and strategies will soon be available for large and small companies.

Some notable companies have used Facebook as a preferred, targeted advertising channel for their own means. McDonalds used Facebook to be the first location-based check-in Marketer in 2010. Groupon have used Facebook to drive email signups and advertise daily deals.  Ford have commented on the platform, saying that they believe that when somebody ‘likes’ you on Facebook they are more likely to advocated the brand.

Where do users come in?

Facebook has always been ad supported and, as this is their primary source of revenue, will always be. Rumours that Facebook will soon be charging users for their profile are, rather unsurprisingly, untrue. Although users do not pay a penny for their profiles, driving usage is imperative to Facebook’s remit. This is down to the fact that having such a high proportion of users means that ads are able to reach the right people which will make a bigger impression and receive the right amount of clicks. This is why advertisers are willing to up their ad spend for the Social Media giant - the sheer reach is unsurpassable by other advertising means.

5 Brands Who ‘Get’ YouTube

5 Brands Who Get YouTube

Video is an incredibly accessible form of content and for brands who invest in it, it can be one of the most successful forms of marketing. With great video content having the ability to entertain, educate and inform all rolled into one package, it’s no wonder some top brands use YouTube as one of their primary digital marketing platforms.

YouTube’s product statistics for 2015 state that, with over 1 billion users, every day hundreds of millions of hours of content is watched, generating billions of views. With more than a million advertisers using Google ad platforms, the majority of which are small businesses, YouTube channels can be a perfect base to build or solidify a brand. These kinds of figures are pretty compelling and certainly suggest that the value of YouTube is worth a second thought.

However - some brands don’t seem to get it...

There are many brands that are misreading what consumers want from video content. Some of these can end up focusing on advertising for the sake of advertising and missing the boat when it comes to engaging users. In some cases, these brands end up driving traffic away by taking a corporate stance and concentrating too much on attempting to generate consumer desire on a platform thats primary aspect is entertainment.

Having a clear understanding of how certain brands have got it right can help when formulating your own YouTube content strategy. This is by no means an exhaustive list, and there are certainly other brands that have competing channels; in some cases even better. Feel free to comment with your thoughts below on any brands you think have nailed their YouTube marketing.

1. Coca-Cola Great Britain

Coca-Cola Great Britain’s YouTube channel is packed with content that reflects their brand values, each to varying degrees of success.

Their Community playlist is a good example of a company attempting to bring their brand image back to a personal level. They also share the common value of promoting an active lifestyle. Other highlights include behind the scenes style videos which tackle topical issues such as sustainability.

2. Waterstones

Waterstones is a good example of a brand that knows their own voice and have done a great job translating it to YouTube. Constantly marketing themselves as the fabulous world of books, but always eloquently so, their videos focus on building desire for reading and engage the audience through personal stories. Although they sway towards advertising on their events videos, they don’t allow this to outplay their original voice.

A particular highlight of their channel is The Book That Made Me video content. This collection of real-life conversations with popular figures is the perfect mix for business YouTube content - the popular figures increase consumer interest, the subject matter is on the transformative power of reading which is in line with their brand’s voice and these two aspects together help to build consumer desire to invest in the company’s products.

3. Innocent Drinks

Innocent Drinks is a perfect example of a brand that understands their voice. Their playful, friendly and personal style lends itself well to video marketing and it’s safe to say that they pull it off rather well. For well-known brands that it’s important to have a selection of creative videos alongside their advert archive and Innocent’s video categories work well as they focus on each of their brand values.

One of the channel highlights is Innocent Taste Experts - a playlist of short one-minute videos. These work well as they solidify the brand’s expert aspect and also allows for the product to be personalised as users are able to meet the team behind the scenes. Also, the Innocent Sustainability playlist utilises the video format as a chance to highlight their working ethics while creating entertaining and engaging content. By focusing on a matter that is topical they are able to increase their reach potential. Meet one of our Mango Farmers does well to strengthen the personal aspect of their brand.

4. American Express 

American Express’s ethos is all about personal journeys and inspiration. It’s no wonder then that their YouTube channel is packed with real-life stories and discussions. The success of their video content is relative to the sheer quantity, and the fact that all videos are in keeping with their brand ethos - there are no misnomers, no content for the sake of content.

The brand’s #PassionProject videos are a great example of how a company can use their own investments (in their case, new projects for a new generation) as a marketing technique. Also, their #EveryDayMoments animated series is a completely different type of video content that works to the same effect. There many different playlists on their channel all around the themes of innovation, visionaries and personal journeys, and a particular strength is that they are all kept updated.

5. GoPro

The indisputable King of video content, GoPro get YouTube. This is a company that wholeheartedly know their brand image and have been innovating video ideas since their channel started in 2009.

What makes GoPro’s YouTube marketing so successful is they shift the focus on their products. While they could easily create content that describes their products’ “under-the-hood” technology for the consumer, they opt instead to show exciting content created using their product. This excitement becomes ingrained in how the consumer views their cameras with the use of idents. The new Hero4 has been marketed as The Adventure Life in 4K - and the content certainly reflects that.

Like many other companies GoPro use real life stories to emphasise the personal aspect of their brand - however the stories are always people with exciting, active lifestyles - and because of its repetitive nature this element is naturally reflected in their product.

It seems the key to a great YouTube channel for your brand is a selection of different types of content, all reflecting your identity. If these are well planned and executed, playlists that are updated regularly and sway away from advertising are more likely to be picked up by users. If you know your voice, know what you want to say and know why it would be interesting; a YouTube channel could increase your digital marketing reach significantly.

Getting Going With LinkedIn: 1. Building Your Profile

Getting Going With LinkedIn 1

LinkedIn is one of the leading Social Networks for business. As would be expected for what is practically the digital equivalent of a corporate networking event, some of us approach building a profile with a degree of nervousness - and many people aren’t exactly sure what to do once they’ve created one. By following a few simple steps you will be able to ensure you are on your way to a winning profile.

For those unsure of what LinkedIn has to offer, here are a few interesting facts that could definitely sway you. Since its launch on May 5 2003, LinkedIn has grown exponentially as a Social Network. A study in 2014 uncovered that 1 out of every 3 professionals on the planet have a profile and that 1 in 20 profiles belong to recruiters; as the average age demographic is older than other networks, there is a significant likelihood that your profile will be viewed by someone in a high position when you apply for a job.

Whatever your position with the network; whether you are a beginner with little knowledge, or if you are looking to boost your profile, have a read through below to see how to get the most out of LinkedIn.

How to set up a great LinkedIn profile

Unlike other Social Networks where ‘about me’ sections add little value to personal profiles, your LinkedIn page is all about your content. If you invest time and energy into getting this bit right then building your network should be a doddle. You want it to appear as visually appealing as possible and be optimised for discovery by other users and reflect your stance within your industry.

  • Your profile picture: You want to aim to have a headshot that looks as professional as possible. Studies have shown that attaching a photo to a name increases your chances of a profile view by up to 11x - a figure that certainly isn’t worth overlooking.
  • Your professional headline: This little 120 character slot underneath your name needs to define you. Give it a creative hook that is readable, understandable and uses keywords from your industry. Remember you are defining yourself as a professional so a degree of individuality could be really useful.
  • Your summary and experiences: These sections are similar to your CV - but far more in depth. LinkedIn is a perfect opportunity to say everything about yourself that you couldn’t fit on an application form. Utilise these as a chance to go in depth about your experiences, any particular contracts, how long these lasted for, examples of how you handled briefs etc. Remember to link or take advantage of the upload tools to showcase your work such as YouTube videos, PDFs, other docs etc. The more you provide, especially if it is useful to other members, the more you will reap the benefits.
  • Additional sections: Be sure to search through all of the available section, such as courses, certifications and volunteering so that you are exhibiting your most valuable skills. The projects and publications section is great way to showcase your work.

They key to building and maintaining a great LinkedIn network is keeping your profile updated. If you are saying things or posting great content that is relevant and useful to your industry, people will want to connect with you. Building your network is the next step that will be covered in part two of our Getting Going with LinkedIn series - check back soon!

“Anybody seen Tom…” What happened to Myspace?

What Happened To MySpace

Between the years of 2005 and 2008 it was the largest Social Networking site in the world and in June 2006 exceeded Google as the most visited site in the US. At that point it needed no introduction. Now it does. It’s Myspace.

In its hey-day, Myspace was the network that everybody was on. You couldn’t meet somebody without them saying “You on Myspace? Yeah? Cool. I’ll add you. On Myspace.” And, quite frankly, if your answer was anything other than yes the result was a resounding LOL. But that natural fanaticism for a Social Network that was just part of life has long since dried up.

For anybody too young to remember, Myspace was a Social Network with a strong young-adult following. Its focus on music, music videos and adaptability made it accessible and cool, hence the demographic.

What happened?

Myspace’s ill-fated story of decline was ultimately down to Social Networking innovations. While elsewhere advancements were being made with features such as interaction and personalisation, Myspace seemed reluctant to change. The mid 00s saw something of a Social-space Race, of which they certainly did not come out on top.

Other networks, predominantly Facebook and Twitter, offered a much more complete service to users. Instantaneous, simple features such as Facebook’s “like” button quickly became valued beyond the basic commenting ability offered by Myspace. Alongside this, the ability to personalise Myspace pages with HTML codes resulted in a great deal of disfigured pages, littered with hidden links and random creator accreditation which, quite frankly, annoyed a lot of people. Facebook’s sleek, fresh and simple design quickly became favourable.

Much like what happened with the idea of a News Feed, it began to seem like Myspace was cottoning on ideas just a little bit too late. Users quickly became despondent, not least because of the lack of quality control - ads were often risqué and further down the line some seriously spammy pop-ups started to come along. It didn’t take long before people migrated to Facebook - and when one person left, many of their friends soon followed.

The final straw was when the musicians started leaving. Up until a certain point, bands would have used Myspace as the place to release their music - even after they had naturally migrated to Facebook for their personal accounts. However, when Facebook started to provide better page options, many Muso’s decided it was time to say adios to Tom.

What is it now?

If this article has got you feeling nostalgic enough to revisit your old profile, don’t get your hopes up. Myspace has since reinvented itself, with the help of Justin Timberlake, as a Social Networking site with a firm focus on music, streaming radio, music mixes and video. Launched officially on June 12, 2013, the new Myspace saw off Myspace Classic. This meant a considerable amount of user’s information was deleted, resulting in a huge backlash of complaints.

Where is Tom now?

Tom Anderson, co-founder of Myspace, was the first default connection that anybody had when they joined the site. He retired from the company after selling it for $580 million dollars in 2009. If you’re wondering where our old friend has got to, he is now having the time of his life travelling around the globe snapping landscape and nature photos. At least there is a happy end to the story.

Photo Source: By Oxfam America from Boston, USA [CC BY 2.0], via Wikimedia Commons

Meet The Giraffe Team: Jamie Best

James BestWe are a friendly bunch here at Giraffe Social Media and are proud of our staff. We believe that our individualities are integral to the value of our company, and we’d love for you to meet some of us! Up today: Jamie Best, Social Media Manager.

Who are you and what you do at Giraffe?
My name is Jamie Best and I am a Social Media Manager here at Giraffe. I am in charge of running Social Media for a wide variety of clients, all with different tones and goals.

How long have you been at Giraffe?
I began part-time 9 months ago and moved full time in May this year.

What do you like most about working here?
Getting insights into so many different industries has allowed me to broaden my knowledge. You also get to become a part of so many different companies and do your bit in collaborating with marketing strategies.

Has anything happened recently that you’re particularly proud of?
One of my clients Bar Italia Uxbridge received great engagement from content due to campaigns I had been running over the summer. Also, I have effectively carried out effective market research for Designer Fighter, providers of custom martial art gear, which successfully gained insight into what products they should launch next year.

If you could give one tip to anybody looking to boost their Social Media presence, what would it be?
Treat being a Social Media Manager like being a good boyfriend - always listen!

What would you be doing if you weren’t a Social Media Manager?
I’d like to think I’d be a premier league footballer, but in reality, I’d probably just be the kit man.

If you could have one superpower, what would it be?
Control metal - it could be really deadly and also really handy around the house. That guy from the X-men does not utilise his powers well, that’s all I’m saying. Imagine it - you could do your ironing while having a shower.

If you could meet anybody, living or dead, who would it be?
Michael Jackson - we could go on a few rides at Neverland, chill out with his pet monkey, maybe he could even teach me a few dance moves. Boy, I could do with teaching a few dance moves.

What’s the theme song to your life and why?
AC/DC - Shoot to Thrill. Because it’s high octane, holds loads of good memories for me and is an epic song to enter a room to. And it’s used in Iron Man 2 - I love Marvel films.

Finally, how do you like your eggs in the morning?
Leave the eggs - give me extra bacon.

Social Media And The Right To Be Forgotten

Social Media And The Right To Be Forgotten

The “Right to be Forgotten” ruling, regarding the removal by search engines of certain information pertaining to an individual or organisation if such information could be deemed inaccurate, irrelevant, inadequate or excessive, has had it’s fair share of air time recently. While the ruling focuses on holding search engines accountable for data protection directives, when it comes to Social Media, digital protection rights could have implications for the future of how users manage content.

Available to all EU citizens regardless of nationality, in practice the ruling means that an individual whose personal data appears in search results linking to other web pages when that individual’s name is used as a search term will be able to send a request to Google regarding the removal of those links. These requests will be considered on a case-by-case basis and will not always be carried out if they are considered unnecessary.

As a result of the “Right to be Forgotten”, Google reported in July that in less than a year they had received requests to remove over a million links. With the EU court pushing for the ruling to apply on all Google domains for European citizens, critics are arguing that the right has resulted in a string of censorship over issues of public interest. Supporters are focussing on the positives - enhanced data protection and rights to privacy, alongside the fact that the ruling empowers younger people to forget youthful indiscretions and potentially harmful, outdated content. It is these points that are most relevant to Social Media.

The UK government have backed the iRights campaign, an initiative which seeks to push for transparency among the digital world by delivering a universal framework of rights to protect children and young people, an aspect of which is “the right to remove” and “the right to informed and conscious choices” for all under the age of 18 years old.

The debate raises the issue of whether all individuals, regardless of age, should have the right to delete Social Media posts. Most Social Networks already have the ability to remove posts, so crafting our online identity cannot be the problem here. The focus is on being watchful that issues of public record aren’t being brushed aside - which is more relevant to “Right to be Forgotten” in regards to search results. So, should we be entitled to more editing/deleting capabilities on Social Media? Perhaps not. If our current entitlement to deletion capabilities were revoked however, would we find ourselves in a difficult position wishing that we had a right to remove certain content - or should this be part of our considerations when we first enter into marketing on a certain network? Feel free to post your thoughts below.

Google Wants To Have Your Cake And Share It

Google Wants To Have Your Cake And Share It

Google looks hungry to tap into the world of photo sharing as a new feature on Google maps prompts you to share your dinner with the rest of the world. 

It seems what was a common frustration to the world of hospitality, is now fast becoming a fad that everybody wants in on. Most of us are guilty of snapping a shot of our food to share with our friends - and now Google is experimenting in a new feature for the Maps that will notify you to upload these to share with other users. For the time being the feature is only being rolled out to high-ranking members of the Google Maps “Local Guides” community - level 3 users and above. A Google Help page describes the feature:

These notifications show up after you’ve taken a photo in public places that Google thinks are interesting to other people, like restaurants and bars. To get these notifications, you need location history turned on.”

The fact that location history needs to be enabled suggests that the Maps app is using GPS lookup to identify place information in photos. This will trigger a notification that will allow the users to post their photo publicly on Maps.

It is currently unclear to what extent this feature will be rolled out to other users but it certainly seems like the data giant has noticed the amount of food photography overtaking services like Pinterest and Instagram, and so this may be an attempt to harness this data to formulate consumer trends. How this will be used for Google itself is unknown, but it is clear that they are trying to tap into the world of promoting local restaurants and bars nearby and its great to see this extra layer of integration across their apps.

Although Google has made other attempts to gain more places data from users, such as asking them to rate places through cards, this will be the first time that such a direct form of data acquisition has be undertaken. Only time will tell whether Google Maps becomes the go-to place for searching for local features and amenities.

How To Interact Like A Social Media Boss

How To Interact

One of the most successful ways to build your professional network in the digital world is through Social Media. Get it right and you will find your brand is more widely known both in your industry and beyond.

For business, Social Media is all about interaction and about gaining notoriety. Particular networks are also perfect to getting noticed by other professionals in your industry (this article focuses on Twitter). Brilliant interaction is about getting people talking - and that isn’t necessarily always about you.  While it can seem a daunting prospect at the get-go, by following a few insider tips you can be sure that your interactions will have the effect you want them to.

Specificity is Key When Choosing Who to Interact With

When interacting, make sure you’ve done your research and identified the best individuals to focus on. While it might seem like a great idea to aim for massive corporates/industry leaders, more often than not you will find that you aren’t able to build up a personal rapport. This is simply because many of these are too focussed on other matters and their own network is already strong enough to make low-level Social Media interactions less of a necessity. Also, more often than not, these profiles are run specifically by Social Media Managers so while you may be getting a response, your words won’t necessarily be reaching anybody of influence within the company.

Finding a Common Ground and Building a Rapport

This next step is ensuring you are saying the right thing. You want to be sure that everything you say is interesting enough to warrant a response from the other user. This shouldn’t be at all difficult; if you have done your research, you should share a niche. If you are looking to network with another professional from your industry, consider sharing your opinion on current industry news and ask for theirs. If you follow them and see what they are tweeting, you will also be able to comment on any of their own company updates or share your thoughts on any content they share and make recommendations of your own.

Ask Their Opinion

The best way to interact is to strike the balance between valuing others’ opinions and clarifying your own. If you make clear your business’s comment on current news this will help solidify your position as an industry leader while, in the same vein, asking the other user’s opinion helps to build an exchange where they feel respected - but without you appearing overbearing or needy.

In Your Own Tweets, Give Them Reasons to Want to Talk

Twitter for Business outlines the 80/20 principle when engaging on the network, stating that 80% of what you say should be driving interaction with your followers - retweets, replies and favourites. This foundation really does work and highlights the importance of interaction through your business’s Social Media channels. With the remaining 20%, always include a call to action and make sure that your content is engaging enough to warrant a response - if you can get the same users to interact with your tweets, you know you are doing something right.

Targeting Consumers

Alongside building a network of industry professionals, if you are looking to build your following, keep watch of where people are talking about your product or services. Get involved in conversations with consumers - it will help your company to appear as one who values the views of their customers.

Don’t be Overbearing - Take Your Time and Let Your Network Build Naturally

When shaking-up your Social Media interactions and attempting to build your network, allow things to progress at a leisurely pace. The last thing you want is to frustrate your potential network by spamming them constantly or commenting on everything they say.  If you follow this simple outline you can be sure that the results will come.

Let Your Personality Shine

Remember when you are interacting you are doing so as your brand so don’t be afraid to do so with some personality. Does your copy generally take a humorous, friendly tone? Use the same in your tweets! This helps build the identity of your brand.

How To Get A Job With Social Media

How To Get A Job With Social Media

It has become a bit of a cliché that if you’re looking for a job, you want to make sure your Social Media presence is at the very least refined. You don’t have to spend long in the magical world of job seeking before somebody points out that the picture of you dressed as a tequila bottle standing on the roof of your brother’s car might not be doing you many favours. And they may very well have a point - according to a study by CareerBuilder.co.uk, 55% of employers who used Social Media to research applicants found something that caused them not to hire those applicants. The same study suggested that 45% of employers said drink and drug habits had put applicants in a negative light while 38% indicated that tasteless or inappropriate photographs had put them off applicants.

In the internet age you need to take stock of how you are perceived by others. Monitoring your privacy settings to limit posts about yourself and to ensure your profile isn’t littered with negative images is important. But let’s get one thing straight in the face of those naysayers; get it right and Social Media can help you get a job. 

You are essentially marketing yourself, and as with any digital marketing effort, good content is key. It is equally important that you don’t appear mundane or uninteresting as it is that you don’t appear to be a member of the Inebriati. Even if you have an amazing CV, no employer in their right mind is going to believe that you are “dynamic and good-humoured” if all you do on Facebook is post cat videos and moan about your lazy dog.


The King of Social Media Employability is obviously LinkedIn. As a business-orientated Social Network, if you are job-hunting you should certainly have a profile. The aim of it is for you to establish professional relationships and its primary connection module was built with this in mind. Essentially being a comprehensive online CV, it’s a great way to sell yourself to prospective employers. Because it allows you to go further than merely listing what you’ve done and your qualifications - explain how you developed throughout training and what competencies you and skills you gained. If you have identified your industry, join groups and commit to discussions reflecting that.

Unlike other Social Networks where small about me sections lay dormant and ignored for years, it pays to be constantly diligent with your LinkedIn content. Make sure that you proof everything that you do, and update your experience as you progress. This shows prospective employers how you are evolving. Another great thing about LinkedIn for job searching is practicality - jobs are posted and advertised by employers and a great deal of application processes now allow you to use your LinkedIn profile to apply, which can save heaps of time and energy. You should also try to reflect your professional attitude in your profile picture - studies have suggested that contacts are four times more likely to make a connection if they know what you look like.


When it comes to your Facebook profile, obviously it pays to be cautious about what comes up on your wall. Update your review settings to ensure you have the last say about which updates & photos you are tagged in appear on your wall. A lot of people fall short by carelessly posting about past jobs or past employers which casts you in a poor light. Try instead to focus on the positives in your life and having fun. Remembering to update your privacy settings is important, and use a profile picture that you wouldn’t mind a prospective employer seeing.

A lot of people see cautionary measures as the sole possibility for Facebook, but this certainly isn’t the case. Many corporations use Facebook to advertise graduate and training opportunities so it’s worth investing some time researching and liking pages relevant to your industry. The majority of businesses will want to invest in a person so posting things related to your industry - it will show that you are genuinely committed to advancing in your career and that you weren’t lying on your CV when you said it was your passion.


If you want to engage with professionals in your industry Twitter is the perfect tool. It is a good idea to try and strike the personal/professional balance on Twitter. This will give you a platform to create good networking opportunities. The best tweets to compose should contain current affairs affecting your industry. This way you can interact with relevant brands and companies, thus building a following relevant to your chosen career. This in-turn displays your enthusiasm and drive to prospective employers. If you have a blog relevant to your industry, sharing content from this can really help you get noticed - and if you don’t, consider starting one.


If you’re applying for a creative role, why not consider a video CV? If you are more confident in interview situations, linking your application to a video on your YouTube could be a great way to go.

While not all employers check up on your social presence, being savvy with your content is better than being overly cautious. Whatever your chosen industry, don’t shy away from Social Media when applying for jobs. It could give you the edge that you need to stand out from other applicants.

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