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How To Interact Like A Social Media Boss

How To Interact

One of the most successful ways to build your professional network in the digital world is through Social Media. Get it right and you will find your brand is more widely known both in your industry and beyond.

For business, Social Media is all about interaction and about gaining notoriety. Particular networks are also perfect to getting noticed by other professionals in your industry (this article focuses on Twitter). Brilliant interaction is about getting people talking - and that isn’t necessarily always about you.  While it can seem a daunting prospect at the get-go, by following a few insider tips you can be sure that your interactions will have the effect you want them to.

Specificity is Key When Choosing Who to Interact With

When interacting, make sure you’ve done your research and identified the best individuals to focus on. While it might seem like a great idea to aim for massive corporates/industry leaders, more often than not you will find that you aren’t able to build up a personal rapport. This is simply because many of these are too focussed on other matters and their own network is already strong enough to make low-level Social Media interactions less of a necessity. Also, more often than not, these profiles are run specifically by Social Media Managers so while you may be getting a response, your words won’t necessarily be reaching anybody of influence within the company.

Finding a Common Ground and Building a Rapport

This next step is ensuring you are saying the right thing. You want to be sure that everything you say is interesting enough to warrant a response from the other user. This shouldn’t be at all difficult; if you have done your research, you should share a niche. If you are looking to network with another professional from your industry, consider sharing your opinion on current industry news and ask for theirs. If you follow them and see what they are tweeting, you will also be able to comment on any of their own company updates or share your thoughts on any content they share and make recommendations of your own.

Ask Their Opinion

The best way to interact is to strike the balance between valuing others’ opinions and clarifying your own. If you make clear your business’s comment on current news this will help solidify your position as an industry leader while, in the same vein, asking the other user’s opinion helps to build an exchange where they feel respected - but without you appearing overbearing or needy.

In Your Own Tweets, Give Them Reasons to Want to Talk

Twitter for Business outlines the 80/20 principle when engaging on the network, stating that 80% of what you say should be driving interaction with your followers - retweets, replies and favourites. This foundation really does work and highlights the importance of interaction through your business’s Social Media channels. With the remaining 20%, always include a call to action and make sure that your content is engaging enough to warrant a response - if you can get the same users to interact with your tweets, you know you are doing something right.

Targeting Consumers

Alongside building a network of industry professionals, if you are looking to build your following, keep watch of where people are talking about your product or services. Get involved in conversations with consumers - it will help your company to appear as one who values the views of their customers.

Don’t be Overbearing - Take Your Time and Let Your Network Build Naturally

When shaking-up your Social Media interactions and attempting to build your network, allow things to progress at a leisurely pace. The last thing you want is to frustrate your potential network by spamming them constantly or commenting on everything they say.  If you follow this simple outline you can be sure that the results will come.

Let Your Personality Shine

Remember when you are interacting you are doing so as your brand so don’t be afraid to do so with some personality. Does your copy generally take a humorous, friendly tone? Use the same in your tweets! This helps build the identity of your brand.

How To Get A Job With Social Media

How To Get A Job With Social Media

It has become a bit of a cliché that if you’re looking for a job, you want to make sure your Social Media presence is at the very least refined. You don’t have to spend long in the magical world of job seeking before somebody points out that the picture of you dressed as a tequila bottle standing on the roof of your brother’s car might not be doing you many favours. And they may very well have a point - according to a study by CareerBuilder.co.uk, 55% of employers who used Social Media to research applicants found something that caused them not to hire those applicants. The same study suggested that 45% of employers said drink and drug habits had put applicants in a negative light while 38% indicated that tasteless or inappropriate photographs had put them off applicants.

In the internet age you need to take stock of how you are perceived by others. Monitoring your privacy settings to limit posts about yourself and to ensure your profile isn’t littered with negative images is important. But let’s get one thing straight in the face of those naysayers; get it right and Social Media can help you get a job. 

You are essentially marketing yourself, and as with any digital marketing effort, good content is key. It is equally important that you don’t appear mundane or uninteresting as it is that you don’t appear to be a member of the Inebriati. Even if you have an amazing CV, no employer in their right mind is going to believe that you are “dynamic and good-humoured” if all you do on Facebook is post cat videos and moan about your lazy dog.

LinkedIn

The King of Social Media Employability is obviously LinkedIn. As a business-orientated Social Network, if you are job-hunting you should certainly have a profile. The aim of it is for you to establish professional relationships and its primary connection module was built with this in mind. Essentially being a comprehensive online CV, it’s a great way to sell yourself to prospective employers. Because it allows you to go further than merely listing what you’ve done and your qualifications - explain how you developed throughout training and what competencies you and skills you gained. If you have identified your industry, join groups and commit to discussions reflecting that.

Unlike other Social Networks where small about me sections lay dormant and ignored for years, it pays to be constantly diligent with your LinkedIn content. Make sure that you proof everything that you do, and update your experience as you progress. This shows prospective employers how you are evolving. Another great thing about LinkedIn for job searching is practicality - jobs are posted and advertised by employers and a great deal of application processes now allow you to use your LinkedIn profile to apply, which can save heaps of time and energy. You should also try to reflect your professional attitude in your profile picture - studies have suggested that contacts are four times more likely to make a connection if they know what you look like.

Facebook

When it comes to your Facebook profile, obviously it pays to be cautious about what comes up on your wall. Update your review settings to ensure you have the last say about which updates & photos you are tagged in appear on your wall. A lot of people fall short by carelessly posting about past jobs or past employers which casts you in a poor light. Try instead to focus on the positives in your life and having fun. Remembering to update your privacy settings is important, and use a profile picture that you wouldn’t mind a prospective employer seeing.

A lot of people see cautionary measures as the sole possibility for Facebook, but this certainly isn’t the case. Many corporations use Facebook to advertise graduate and training opportunities so it’s worth investing some time researching and liking pages relevant to your industry. The majority of businesses will want to invest in a person so posting things related to your industry - it will show that you are genuinely committed to advancing in your career and that you weren’t lying on your CV when you said it was your passion.

Twitter

If you want to engage with professionals in your industry Twitter is the perfect tool. It is a good idea to try and strike the personal/professional balance on Twitter. This will give you a platform to create good networking opportunities. The best tweets to compose should contain current affairs affecting your industry. This way you can interact with relevant brands and companies, thus building a following relevant to your chosen career. This in-turn displays your enthusiasm and drive to prospective employers. If you have a blog relevant to your industry, sharing content from this can really help you get noticed - and if you don’t, consider starting one.

Youtube

If you’re applying for a creative role, why not consider a video CV? If you are more confident in interview situations, linking your application to a video on your YouTube could be a great way to go.

While not all employers check up on your social presence, being savvy with your content is better than being overly cautious. Whatever your chosen industry, don’t shy away from Social Media when applying for jobs. It could give you the edge that you need to stand out from other applicants.

Why Content And Social Media Are Best Friends

Why Content And Social Are Best Friends

Social media and content have long been hailed as the ultimate match to get great results from your digital marketing. What makes them best buds is that one builds up the other and vice versa. Used together well they can create unprecedented results, and that is the key point - a combined marketing strategy only works when all the single components are of the highest standard. To use an automotive analogy (and bearing in mind I haven’t the slightest knowledge of cars) there’s no use in a V8 engine if all your wheels have punctures.

First, a note on terminology. Over the past few years there seems to have been some confusion surrounding the definition of each entity. Whilst in principle social media marketing and content marketing are run on the same pretense - the promotion of original and interesting ideas through messages to engage new and existing users - the two concepts differ in terms of how and where these messages are promoted.

In social media the focal point is within the social networks themselves as campaigns are operated within these platforms, and each of these campaigns will have separate objectives depending on the network used. For example, a Facebook campaign could be tailored with the aim to increase brand awareness and to promote a user discussion. These endeavours are limited to the amount of characters and the style of content that the network will allow. When it comes to ROI a social media marketer may be able to improve inbound hits to your website through the use of promoted posts, competitions and other interesting snippets of information, but the primary focus is always going to be awareness - a concept which any brand ambassador worth their salt recognises the importance of. Social media isn’t about sales, so if you want to guarantee a better bounce rate from your social to your site, there needs to be entertaining and engaging content available on the other end of the link; which is where content marketing comes in.

With content marketing, the platform is your brand’s own website or blog and you are the only limit to the quality and length of content you can create. The primary objectives with content marketing is increased web traffic, increased brand trust/notoriety and our old pal SEO. For it to work you need to have an expert grasp of your industry, an idea of what your audience are reading at that moment and, you guessed it, an understanding of how keywords will affect your search engine rankings. What you are trying to achieve is the creation of stand-alone articles that are original, exciting, engaging and most importantly, share-worthy; which is where social comes in. If you have an amazing blog piece about how telepathy is the basic source of communication for dolphins (I would totally read that) you need to get it out there. If you’ve done your optimisation homework and have a great e-newsletter database it should have a good organic reach but for likes and shares getting it on social is always your best bet.

Great content means more time spent on your website which in turn builds trust in your product. A great social media presence means a bigger audience recognise your brand. If your social media is up to standard and you have a faithful following, the two concepts work together to build an audience that go to your website for what it provides and feed that back through their own social channels. The more users pick it up, the more it gets checked out, and soon enough up crops the possibility for that funny little word ‘viral’ to be used. All of this happens while sharing one label - your brand.

In the above automotive analogy great content is the engine; it helps get your social media up to higher speeds, reach further and helps it make a bigger noise. Conversely, when your content isn’t receiving the recognition it deserves, a great social media marketer can elevate it to new heights. Come to think of it, social media could just as much be the engine to drive your content as content could be to drive social - I did warn you I wasn’t great with car analogies. I could have opted for a Batman and Robin analogy but each concept is as important as the other and, lets face it, Robin isn’t in any way as important as Batman.

All of us can benefit from a marketing strategy shake-up every once in a while. If you’re looking to enhance either content or social, the other may very well be the answer to your problems.

YouTube App Update Embraces Vertical Videos

YouTube App Update

YouTube has taken a progressive step in a new app update by embracing videos filmed vertically on phones. Widely viewed as a filming faux pas, vertical filming continues to invade our lives as more people seemingly forget which way round the television screen goes. Vertical filming has increased over the past few years with apps such as Vine and Snapchat actively encouraging it.

Until now videos taken this way round have been displayed on YouTube with two rather irritating black bars on either side, shrinking the image and making viewing difficult. The new feature in version 10.28 comes as a welcome solution to this problem, allowing the user to rotate the video to a full screen mode. The micro-update comes in the interim while a fully re-designed app in keeping with Google’s Material Design and including new in-app creation features is being produced.

No word so far from YouTube as to the extent of their reluctance in making the update, however one can imagine a sombre note of “if you can’t beat ‘em, join ‘em” resonating through the halls of YouTube’s creative team. All joking aside, it feels like a great move for the smartphone age as they come into line with the evolving needs of consumers. It certainly allows users to have a better viewing experience.

As Smart TVs and Tablets begin to come in line as a primary source for web access, the eye should really have fallen on smartphone developers to limit rotation in filming in order to meet the cross-platform standard. While the update doesn’t solve the problem of vertical video disorder, it certainly makes restitution for it.

In addition to the fix for vertical videos, the update included a feature to allow push notifications for new videos on channels through the app. It’s great to see YouTube keeping in line with developing user focus and it will be exciting to see what progress has been made on the next full update.

Photo Source: By Rego Korosi [CC BY-SA 2.0], via Flickr.

How Do Blockbuster Movies Use Social Media?

Movies and social media

It’s summer and so we are knee-deep into blockbuster season already. So far, we’ve had Jurassic World, Minions, San Andreas, Pitch Perfect 2, Mad Max: Fury Road, and Tomorrowland: A World Beyond to name but a few. With all of these huge titles jostling for prime position in viewers wallets, promoters are increasingly keen to use social media to show off their film’s credentials.

Of course, in this day and age, actors are using social media all of the time anyway. They are interacting with fans, posting photos and videos of themselves, promoting the films themselves, and generally just being present online which helps to keep the film present in the forefront of consumers minds. The recent Avengers film, ‘Age of Ultron’, was particularly great for this with its cast posting photos and videos of themselves messing around together. Iron Man, Robert Downey Jr, whose own Facebook use is often hilarious and fan-focused, ran competitions in promotion of the film’s release including a very sweet and thoughtful one for a UK children’s charity (Julia’s House) whereby fans could donate money and be entered into a draw to win the prize of attending the film’s premiere with RDJ himself.

Another cute promo tool was the Facebook page for recent release, Jurassic World, which created the page to be as if it were for a real theme park rather than the film. The page included images such as ‘Excuse Our Mess: We’re experiencing some dino-sized technical issues. Everything is under control’ and a cute little DNA guy shrugging amusingly. The page linked regularly to content on the film’s website which was also setup to be a site for the park rather than the film, complete with sections for Google Photos entitled ‘preserve your memories’ (get it??), park maps, and park cam which features hoards of people panicking and running towards exits. Extremely clever marketing which not only promotes the film but helps to bring the story to life even more for viewers.

Mad Max: Fury Road had a slightly different use for social media. Its own content was relatively straightforward with images and captions from the film itself. What supported the film’s success more was the near-constant discussion about its feminist values, supported by, leading man, Tom Hardy’s own feminist views which served to attract more women to a previously masculine-focused film. Arguably, the film would have been successful given its legacy but it would, in all likelihood, alienated a considerable amount of its potential audience due to it being a ‘boy’s film.’ However, bloggers and tweeters were quick to fall in love with its kickass female lead, Charlize Theron, who not only proves that women are strong but that disabled people are too. A true internet favourite.

This summer’s blockbuster movies are using social media more creatively than ever before and the fans are lapping it up.

Photo Source: By Lisa Germany/ESO (http://www.eso.org/public/images/eso1329h/) [CC BY 4.0], via Wikimedia Commons

How To Build Your Brand With Periscope

Periscope App

Twitter could be on to a winner with Periscope the live video streaming app, recently purchased at the beginning of 2015 for a cool almost-100 million dollars.

With the amount of social networks saturating, new acquisitions by market leaders have to be made in the knowledge that there is a demand for the service in which they are investing. Users can be fickle when it comes to new networks; for them to latch on there needs to be a sufficient individuality to the service. Luckily this lovely little app has oodles of personality.

Periscope lets you broadcast live streams to your followers all around the globe who can join, comment and (if they really like what you’re doing) send pretty little fluttering hearts up the side of the screen. Your network is built like this - users discover your stream by exploring pins on a map, they watch and like what they see, they follow you, and from then on are sent notifications whenever you are streaming. For business users this means the more followers you have, the bigger the benefit for your brand (and the more pretty little fluttering hearts on the side of your screen).

Twitter are normally very reliable with their acquisitions, having bought Vine before it was even launched, and Periscope is an ideal candidate to join their network of social networks. Ideally if you are splashing out nine figures on something you want to be fairly certain that it is going to take off. A lot of social networks can be curtailed either into the category of ‘for business’ or of ‘for pleasure’, with only the best ones successfully covering both. What we love about Periscope is that it does just that. It can equally be used as a tool for watching a guy on his gap year bungee jumping off of an elephant (while mourning your comparatively boring life), as it can be used to get involved with live Q&A sessions with professionals from a well respected brand in your industry.

Periscope is a great little tool for building your brand - and with the app being relatively in its infancy, there couldn’t be a better time to get involved. Here’s how you can do just that.

Behind the Scenes Footage

With Periscope the sky is the limit - one moment you’re watching a guy doing his shopping in Walmart, the next a traveller showing you around her yacht, the next a bloke in a Giraffe costume dancing around his office (yes, that was us.) People love being exposed to a place they might otherwise never see, and that includes work space. If you’re developing a new product, have a new office or a really interesting work site people want to see. Just showing them around and explaining what you’re doing is a great way to build recognition of your brand.

Office Celebrations

Whether it's someone’s birthday or the Anniversary of your company launch, everybody loves a party. If your colleagues have got the afternoon off for tea, cake and cocktails, invite your customers to get involved too. On Social Media day, we at Giraffe had a Periscope’d garden party and viewers were commenting about how much good fun we looked, and that they would love to work with us. Office celebrations get your audience viewing you as real people who love having fun which can work wonders for brand image and identity.

Professional Q&A Sessions

Holding live Q&A sessions is a great way to concrete your brand as an industry leader. Get people to submit their questions to you while you are broadcasting. Not only does it encourage trust in your service, it’s a great way to showcase that you are comfortable under the spotlight.

Focus Groups

Building a new product or service? Get your audience involved! On Periscope you can use Focus Groups to get people to vote on different decisions in the during the development process. Not only is it a great way to conduct on the spot market research, it will make your customers feel valued and part of creating something.

As with any new social marketing effort, there is likely to be a period of trial and error, but if you keep at it there is certainly untapped marketing potential for Periscope. If you’re uncertain, just download the app and see what others are using it for. Before long your business could be relishing in more web traffic, increased brand awareness and many, many pretty little fluttering hearts on the side of your screen.

How Social Media Has Impacted On The Way Disasters Are Handled

Social Media Impact

Instant social mediums like Twitter and Facebook have proved invaluable in the development of channels that not only support communication during natural disasters, but have proved their worth by innovating and encouraging social efforts in disaster response.

With a staggering estimated 258 million affected by natural disasters worldwide every year, and response times for aid being a significant determining factor surrounding survival rate, there was no doubt that Social Media as a form of instantaneous communication would one day play a significant role in disaster management. A good way to analyse how Social Media has impacted the way disasters are handled by the global community is by splitting the research into two determining aspects; how Social Media is utilised by users (communication) and how it is used by Social Media providers (promotion and awareness).

What makes Social Media such a precious service during times of disaster is instantaneous sharing. Due to their efforts promoting global awareness, the providers will often influence users who will share information with other users and this circuitous process will ensure a global reach in a time which is unsurpassable by other media providers.

Location specific posting, hash-tagging and updates by global news providers are the primary influences of Social Media when it comes to users. Users in affected areas are able to update their family and friends by posting or tweeting as to how the disaster has/hasn’t affected them. These updates provide vital positivity for anxious loved ones or authorities and allow users to focus their efforts where they are best utilised.

User posts, statuses and tweets also assist in determining disaster magnitude. This is the case for both first-hand accounts by users for organisations, and updates by news and authorities for users. One of the most important aspects of how social media has impacted how users react to disasters is coordination. Because of location specific posting communities are able to build and organise social relief, aid and clean-up efforts.

Social Media providers are certainly rising to the challenge. Facebook’s Safety Check checks up with anyone who appears to be in an area affected by a natural disaster and allows them to automatically mark if they are safe - while letting them know which friends may have also been affected. Also, Twitter’s own disaster alerts as well as updates by disaster organisations such as the Red Cross, have proved invaluable in getting information to those who need it most.

Promoted posts asking for donations to relief organisations have equally boosted human response in the long term. As information reaches further, more people are encouraged to engage and give money, allowing response efforts to be swifter and further reaching.

Too much information? 

Alongside the positives, it’s important to note the negative effects Social Media can have during disasters. Misinformation among users can blow things out of proportion - such as during the London Riots of 2011 when rumours claimed the London Eye was on fire (which it most certainly wasn’t). The saturation of information can put people in danger equally so it’s important that the channels continue to develop services to combat this.

It is clear that Social Media providers are leading the way in innovating solutions in disaster management and I believe that they will continue to do so in turn as the global eye turns preferentially to social media for answers during times of disaster.

If Social Networks were Popular Holiday Destinations

Holiday Destinations

Obviously, we’ve all found ourselves wondering which social networks tally up with popular holiday destinations. It’s a natural thought progression. So, where will you go on holiday today?!

Facebook is Spain. It just is. Everyone has been there. Whether they’ve been to the tourist bits (the memes that pop up five times in a row on your newsfeed – you know the ones: they usually contain a minion with a sassy catchphrase or something), or the more cultural locations like Barcelona (we all have that friend who insists on posting carefully crafted (filtered) shots of their pasta), or the beach (‘legs or hotdogs’, anyone?). Facebook is Spain, in every respect of that comparison.

Linkedin, as the web’s business hub, has to be New York City. NYC is home of the never-ending, always moving, busy and savvy businessman. You can’t walk its streets without being propositioned by people trying to sell you all sorts of things. New York screams success and exciting prospects, a lot like Linkedin’s job listings where every English graduate can secure a job in publishing.

Snapchat is Ibiza. It’s fast, loud, a bit silly, and it’s fun. Its sole existence is for fun and mindlessness. Send a photo – be it rude, embarrassing, silly, or humdrum – and it disappears within seconds. Photography, arguably, is one of humanity’s most sincere art forms and yet Snapchat undermines that by eliminating the ‘capture the moment forever’ sentimentality and introducing the ‘send something cheeky and you won’t have to regret it’ mind set – much like Ibiza’s ‘kiss me quick’ attitude.

Twitter is London. Londoners like things quickly and they don’t have enough patience for any nonsense. They like things clearly stated, like their tube maps, and they like things fast, like their tube trains, and they like things a bit gritty and dirty, like their tube stations. Twitter is all of those things. It’s flirty, it’s quick, it’s sexy. London is all of those things too. Plus, everything in London is categorised by hash tags. True story.

Pinterest is Sweden. Home of Ikea and simplistic design, Pinterest is also the home of such things – DIY, arty, crafty projects which are designed to give your home an organised and beautiful air with little to no cost. Full of handy hints and ideas, Pinterest represents Sweden’s simplicity and beauty in an effortless and stylish way.

YouTube is Brazil as it’s a true celebration of human life. Brazil is vibrant and colourful and exciting and fresh. YouTube, too, is all of these things with its constantly evolving content. However, Brazil often demonstrates the best and worst of humanity too though – its poverty can be quite striking when contrasted with the colours of carnival. Equally, YouTube can have a similar effect when you scroll down to its unkempt and often wildly composed comments section. The illiteracy on display is as grounding as it is shocking.

Last but not least, Tumblr is San Francisco. It’s full of the quirky and the queer. It is the home of creative and alternative people with clear vision and a love of all-things nerdy.

MySpace is Atlantis. Obviously.

Is There Room For More Social Networks?

Social Network

There are, undoubtedly, a whole host of different arguments for answers to whether or not there is room for more social networks. The reality is that the internet is littered with social networks which lay dormant or relatively unused.

Perhaps one of the most recent networks with a lot of buzz surrounding it is Ello – a service designed to be an alternative to the ad-laden Facebook and Twitter which offers users more control and privacy. Whilst it is still in its infancy (it is currently in its beta stage), it has around one million users with no official data on how many of those users are actively using its facilities. Comparatively, Facebook has 1.44 billion active users each month. This is especially impressive when you put it into context and point out that the world’s population is roughly 7 billion people. When you look at those statistics and compare them, new social networks stand little to no chance of really excelling in an already over-populated and saturated marketplace. This is especially true when you factor in the purpose of social networks which is to connect you to other people, but if you are the only person on there then it loses its sparkle relatively quickly. Ello’s ideas are interesting and its site design is sparse and notebook-like which many will enjoy but Google Plus’ privacy setting-focused priorities have still not put it ahead of the behemoth that is Facebook. The question has to be asked: will anything manage that feat?

However, the question we’re answering here is whether there is room for more – not whether they can outdo Facebook. The answer is perhaps a tentative ‘yes.’ Though it is worth clarifying that by saying that for a new social network to be truly successful, it has to be a bit special and provide something that is still missing from the social network scene – a provision which is becoming an increasingly small window.

Networks such as Periscope may stand a chance of achieving this success. For instance, perhaps building on the huge triumphs of Vine, Periscope offers users the chance to live-stream video to their followers. The company’s vision centres on the idea of sharing exactly what is happening there and then with people from all around the world. Arguably, its potential rises out of its exciting possible uses such as showing the world what is really happening in a media-restricted zone, or sharing key events in our lives with friends and family (side-question: who will be the first person to periscope a birth?), or even the potential to remove the need for news: why read about it after the event when you can watch it happening whilst it unfolds?

Arguably, there is room for new social networks but, it would seem, they must offer some potential for new prospects to really thrive rather than just survive. The truth is that there are dozens of sites keen to replicate what Facebook does but the moment has probably passed for trying to over-take such an innate part of our lives.

The 5 Hottest New Apps of Summer 2015

Summer Apps

The following suggestions are some of the hottest apps for Summer 2015. All of them will help you to get the most out of your summer whether you’re chilling in the garden, at a festival, or on holiday in some gorgeous part of the world. Find the app for all occasions!

1. Layout (iOS & Android, free)

Brought to you by the people behind the Instagram social network, Layout is an app which allows you to create collage-style layouts for your photos. The main tool is the ability to combine photos into one photo meaning that you can create cute memory board-style mementos from fun days out or family events. It still allows for all of the usual filters and tools, and you’re given “complete artistic control” over the layout and appearance of your collage.

2. Festival Buddy (Android, free)

So this app’s design is not going to win any awards (it’s almost too simply presented giving it a cheap look) but it would be super useful at a festival or anywhere else that you might get lost. The idea is that you can ‘drop’ a geo tag at a certain location and then, should you get lost, the app will direct you back to where you need to be. Think field of tents, all of them looking the same, late night, a few sheets to the wind… are you seeing its use now? Could also be useful for car parking!

3. Pixelmator (iOS, £3.99)

This software has long been considered to be one of the best in the world of graphic design on Mac. Like its desktop-based predecessor, the app allows users to edit images through the use of layers and selections – an unusual and complicated addition to the sea of image editing apps available on the App Store.  It also has plenty of retouching tools and effects that will enable you to make your images look as polished as possible. An exciting addition for many people!

4. GLP – Great Little Place (iOS, free)

This app makes an excellent addition to your iPhone whilst on holiday or visiting places. Whether you know the area or not, this app will enable you to discover relatively unknown bars, cafes, pubs and restaurants meaning that you’re more likely to experience the real place and rub shoulders with genuine locals rather than other tourists. For many, travelling is reliant on the guidebooks but this app opens up your destination and allows you to really expel your wanderlust.

5. Dark Sky (iOS, £2.99)

In Britain, the weather is often very unpredictable and, as such, summer days are often severely hampered by its outcome: picnics ruined by sudden showers, barbeques ruined by a chilly wind, and unexpected storms whilst walking along the seafront. This app gives you location-based weather updates that are incredibly accurate and provide you with info for the coming hour as well as the usual longer term forecasts. It also comes with notification centre abilities to ensure that you are suitably kept abreast of the latest predictions.

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