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How Do Blockbuster Movies Use Social Media?

Movies and social media

It’s summer and so we are knee-deep into blockbuster season already. So far, we’ve had Jurassic World, Minions, San Andreas, Pitch Perfect 2, Mad Max: Fury Road, and Tomorrowland: A World Beyond to name but a few. With all of these huge titles jostling for prime position in viewers wallets, promoters are increasingly keen to use social media to show off their film’s credentials.

Of course, in this day and age, actors are using social media all of the time anyway. They are interacting with fans, posting photos and videos of themselves, promoting the films themselves, and generally just being present online which helps to keep the film present in the forefront of consumers minds. The recent Avengers film, ‘Age of Ultron’, was particularly great for this with its cast posting photos and videos of themselves messing around together. Iron Man, Robert Downey Jr, whose own Facebook use is often hilarious and fan-focused, ran competitions in promotion of the film’s release including a very sweet and thoughtful one for a UK children’s charity (Julia’s House) whereby fans could donate money and be entered into a draw to win the prize of attending the film’s premiere with RDJ himself.

Another cute promo tool was the Facebook page for recent release, Jurassic World, which created the page to be as if it were for a real theme park rather than the film. The page included images such as ‘Excuse Our Mess: We’re experiencing some dino-sized technical issues. Everything is under control’ and a cute little DNA guy shrugging amusingly. The page linked regularly to content on the film’s website which was also setup to be a site for the park rather than the film, complete with sections for Google Photos entitled ‘preserve your memories’ (get it??), park maps, and park cam which features hoards of people panicking and running towards exits. Extremely clever marketing which not only promotes the film but helps to bring the story to life even more for viewers.

Mad Max: Fury Road had a slightly different use for social media. Its own content was relatively straightforward with images and captions from the film itself. What supported the film’s success more was the near-constant discussion about its feminist values, supported by, leading man, Tom Hardy’s own feminist views which served to attract more women to a previously masculine-focused film. Arguably, the film would have been successful given its legacy but it would, in all likelihood, alienated a considerable amount of its potential audience due to it being a ‘boy’s film.’ However, bloggers and tweeters were quick to fall in love with its kickass female lead, Charlize Theron, who not only proves that women are strong but that disabled people are too. A true internet favourite.

This summer’s blockbuster movies are using social media more creatively than ever before and the fans are lapping it up.

Photo Source: By Lisa Germany/ESO (http://www.eso.org/public/images/eso1329h/) [CC BY 4.0], via Wikimedia Commons

How To Build Your Brand With Periscope

Periscope App

Twitter could be on to a winner with Periscope the live video streaming app, recently purchased at the beginning of 2015 for a cool almost-100 million dollars.

With the amount of social networks saturating, new acquisitions by market leaders have to be made in the knowledge that there is a demand for the service in which they are investing. Users can be fickle when it comes to new networks; for them to latch on there needs to be a sufficient individuality to the service. Luckily this lovely little app has oodles of personality.

Periscope lets you broadcast live streams to your followers all around the globe who can join, comment and (if they really like what you’re doing) send pretty little fluttering hearts up the side of the screen. Your network is built like this - users discover your stream by exploring pins on a map, they watch and like what they see, they follow you, and from then on are sent notifications whenever you are streaming. For business users this means the more followers you have, the bigger the benefit for your brand (and the more pretty little fluttering hearts on the side of your screen).

Twitter are normally very reliable with their acquisitions, having bought Vine before it was even launched, and Periscope is an ideal candidate to join their network of social networks. Ideally if you are splashing out nine figures on something you want to be fairly certain that it is going to take off. A lot of social networks can be curtailed either into the category of ‘for business’ or of ‘for pleasure’, with only the best ones successfully covering both. What we love about Periscope is that it does just that. It can equally be used as a tool for watching a guy on his gap year bungee jumping off of an elephant (while mourning your comparatively boring life), as it can be used to get involved with live Q&A sessions with professionals from a well respected brand in your industry.

Periscope is a great little tool for building your brand - and with the app being relatively in its infancy, there couldn’t be a better time to get involved. Here’s how you can do just that.

Behind the Scenes Footage

With Periscope the sky is the limit - one moment you’re watching a guy doing his shopping in Walmart, the next a traveller showing you around her yacht, the next a bloke in a Giraffe costume dancing around his office (yes, that was us.) People love being exposed to a place they might otherwise never see, and that includes work space. If you’re developing a new product, have a new office or a really interesting work site people want to see. Just showing them around and explaining what you’re doing is a great way to build recognition of your brand.

Office Celebrations

Whether it's someone’s birthday or the Anniversary of your company launch, everybody loves a party. If your colleagues have got the afternoon off for tea, cake and cocktails, invite your customers to get involved too. On Social Media day, we at Giraffe had a Periscope’d garden party and viewers were commenting about how much good fun we looked, and that they would love to work with us. Office celebrations get your audience viewing you as real people who love having fun which can work wonders for brand image and identity.

Professional Q&A Sessions

Holding live Q&A sessions is a great way to concrete your brand as an industry leader. Get people to submit their questions to you while you are broadcasting. Not only does it encourage trust in your service, it’s a great way to showcase that you are comfortable under the spotlight.

Focus Groups

Building a new product or service? Get your audience involved! On Periscope you can use Focus Groups to get people to vote on different decisions in the during the development process. Not only is it a great way to conduct on the spot market research, it will make your customers feel valued and part of creating something.

As with any new social marketing effort, there is likely to be a period of trial and error, but if you keep at it there is certainly untapped marketing potential for Periscope. If you’re uncertain, just download the app and see what others are using it for. Before long your business could be relishing in more web traffic, increased brand awareness and many, many pretty little fluttering hearts on the side of your screen.

How Social Media Has Impacted On The Way Disasters Are Handled

Social Media Impact

Instant social mediums like Twitter and Facebook have proved invaluable in the development of channels that not only support communication during natural disasters, but have proved their worth by innovating and encouraging social efforts in disaster response.

With a staggering estimated 258 million affected by natural disasters worldwide every year, and response times for aid being a significant determining factor surrounding survival rate, there was no doubt that Social Media as a form of instantaneous communication would one day play a significant role in disaster management. A good way to analyse how Social Media has impacted the way disasters are handled by the global community is by splitting the research into two determining aspects; how Social Media is utilised by users (communication) and how it is used by Social Media providers (promotion and awareness).

What makes Social Media such a precious service during times of disaster is instantaneous sharing. Due to their efforts promoting global awareness, the providers will often influence users who will share information with other users and this circuitous process will ensure a global reach in a time which is unsurpassable by other media providers.

Location specific posting, hash-tagging and updates by global news providers are the primary influences of Social Media when it comes to users. Users in affected areas are able to update their family and friends by posting or tweeting as to how the disaster has/hasn’t affected them. These updates provide vital positivity for anxious loved ones or authorities and allow users to focus their efforts where they are best utilised.

User posts, statuses and tweets also assist in determining disaster magnitude. This is the case for both first-hand accounts by users for organisations, and updates by news and authorities for users. One of the most important aspects of how social media has impacted how users react to disasters is coordination. Because of location specific posting communities are able to build and organise social relief, aid and clean-up efforts.

Social Media providers are certainly rising to the challenge. Facebook’s Safety Check checks up with anyone who appears to be in an area affected by a natural disaster and allows them to automatically mark if they are safe - while letting them know which friends may have also been affected. Also, Twitter’s own disaster alerts as well as updates by disaster organisations such as the Red Cross, have proved invaluable in getting information to those who need it most.

Promoted posts asking for donations to relief organisations have equally boosted human response in the long term. As information reaches further, more people are encouraged to engage and give money, allowing response efforts to be swifter and further reaching.

Too much information? 

Alongside the positives, it’s important to note the negative effects Social Media can have during disasters. Misinformation among users can blow things out of proportion - such as during the London Riots of 2011 when rumours claimed the London Eye was on fire (which it most certainly wasn’t). The saturation of information can put people in danger equally so it’s important that the channels continue to develop services to combat this.

It is clear that Social Media providers are leading the way in innovating solutions in disaster management and I believe that they will continue to do so in turn as the global eye turns preferentially to social media for answers during times of disaster.

If Social Networks were Popular Holiday Destinations

Holiday Destinations

Obviously, we’ve all found ourselves wondering which social networks tally up with popular holiday destinations. It’s a natural thought progression. So, where will you go on holiday today?!

Facebook is Spain. It just is. Everyone has been there. Whether they’ve been to the tourist bits (the memes that pop up five times in a row on your newsfeed – you know the ones: they usually contain a minion with a sassy catchphrase or something), or the more cultural locations like Barcelona (we all have that friend who insists on posting carefully crafted (filtered) shots of their pasta), or the beach (‘legs or hotdogs’, anyone?). Facebook is Spain, in every respect of that comparison.

Linkedin, as the web’s business hub, has to be New York City. NYC is home of the never-ending, always moving, busy and savvy businessman. You can’t walk its streets without being propositioned by people trying to sell you all sorts of things. New York screams success and exciting prospects, a lot like Linkedin’s job listings where every English graduate can secure a job in publishing.

Snapchat is Ibiza. It’s fast, loud, a bit silly, and it’s fun. Its sole existence is for fun and mindlessness. Send a photo – be it rude, embarrassing, silly, or humdrum – and it disappears within seconds. Photography, arguably, is one of humanity’s most sincere art forms and yet Snapchat undermines that by eliminating the ‘capture the moment forever’ sentimentality and introducing the ‘send something cheeky and you won’t have to regret it’ mind set – much like Ibiza’s ‘kiss me quick’ attitude.

Twitter is London. Londoners like things quickly and they don’t have enough patience for any nonsense. They like things clearly stated, like their tube maps, and they like things fast, like their tube trains, and they like things a bit gritty and dirty, like their tube stations. Twitter is all of those things. It’s flirty, it’s quick, it’s sexy. London is all of those things too. Plus, everything in London is categorised by hash tags. True story.

Pinterest is Sweden. Home of Ikea and simplistic design, Pinterest is also the home of such things – DIY, arty, crafty projects which are designed to give your home an organised and beautiful air with little to no cost. Full of handy hints and ideas, Pinterest represents Sweden’s simplicity and beauty in an effortless and stylish way.

YouTube is Brazil as it’s a true celebration of human life. Brazil is vibrant and colourful and exciting and fresh. YouTube, too, is all of these things with its constantly evolving content. However, Brazil often demonstrates the best and worst of humanity too though – its poverty can be quite striking when contrasted with the colours of carnival. Equally, YouTube can have a similar effect when you scroll down to its unkempt and often wildly composed comments section. The illiteracy on display is as grounding as it is shocking.

Last but not least, Tumblr is San Francisco. It’s full of the quirky and the queer. It is the home of creative and alternative people with clear vision and a love of all-things nerdy.

MySpace is Atlantis. Obviously.

Is There Room For More Social Networks?

Social Network

There are, undoubtedly, a whole host of different arguments for answers to whether or not there is room for more social networks. The reality is that the internet is littered with social networks which lay dormant or relatively unused.

Perhaps one of the most recent networks with a lot of buzz surrounding it is Ello – a service designed to be an alternative to the ad-laden Facebook and Twitter which offers users more control and privacy. Whilst it is still in its infancy (it is currently in its beta stage), it has around one million users with no official data on how many of those users are actively using its facilities. Comparatively, Facebook has 1.44 billion active users each month. This is especially impressive when you put it into context and point out that the world’s population is roughly 7 billion people. When you look at those statistics and compare them, new social networks stand little to no chance of really excelling in an already over-populated and saturated marketplace. This is especially true when you factor in the purpose of social networks which is to connect you to other people, but if you are the only person on there then it loses its sparkle relatively quickly. Ello’s ideas are interesting and its site design is sparse and notebook-like which many will enjoy but Google Plus’ privacy setting-focused priorities have still not put it ahead of the behemoth that is Facebook. The question has to be asked: will anything manage that feat?

However, the question we’re answering here is whether there is room for more – not whether they can outdo Facebook. The answer is perhaps a tentative ‘yes.’ Though it is worth clarifying that by saying that for a new social network to be truly successful, it has to be a bit special and provide something that is still missing from the social network scene – a provision which is becoming an increasingly small window.

Networks such as Periscope may stand a chance of achieving this success. For instance, perhaps building on the huge triumphs of Vine, Periscope offers users the chance to live-stream video to their followers. The company’s vision centres on the idea of sharing exactly what is happening there and then with people from all around the world. Arguably, its potential rises out of its exciting possible uses such as showing the world what is really happening in a media-restricted zone, or sharing key events in our lives with friends and family (side-question: who will be the first person to periscope a birth?), or even the potential to remove the need for news: why read about it after the event when you can watch it happening whilst it unfolds?

Arguably, there is room for new social networks but, it would seem, they must offer some potential for new prospects to really thrive rather than just survive. The truth is that there are dozens of sites keen to replicate what Facebook does but the moment has probably passed for trying to over-take such an innate part of our lives.

The 5 Hottest New Apps of Summer 2015

Summer Apps

The following suggestions are some of the hottest apps for Summer 2015. All of them will help you to get the most out of your summer whether you’re chilling in the garden, at a festival, or on holiday in some gorgeous part of the world. Find the app for all occasions!

1. Layout (iOS & Android, free)

Brought to you by the people behind the Instagram social network, Layout is an app which allows you to create collage-style layouts for your photos. The main tool is the ability to combine photos into one photo meaning that you can create cute memory board-style mementos from fun days out or family events. It still allows for all of the usual filters and tools, and you’re given “complete artistic control” over the layout and appearance of your collage.

2. Festival Buddy (Android, free)

So this app’s design is not going to win any awards (it’s almost too simply presented giving it a cheap look) but it would be super useful at a festival or anywhere else that you might get lost. The idea is that you can ‘drop’ a geo tag at a certain location and then, should you get lost, the app will direct you back to where you need to be. Think field of tents, all of them looking the same, late night, a few sheets to the wind… are you seeing its use now? Could also be useful for car parking!

3. Pixelmator (iOS, £3.99)

This software has long been considered to be one of the best in the world of graphic design on Mac. Like its desktop-based predecessor, the app allows users to edit images through the use of layers and selections – an unusual and complicated addition to the sea of image editing apps available on the App Store.  It also has plenty of retouching tools and effects that will enable you to make your images look as polished as possible. An exciting addition for many people!

4. GLP – Great Little Place (iOS, free)

This app makes an excellent addition to your iPhone whilst on holiday or visiting places. Whether you know the area or not, this app will enable you to discover relatively unknown bars, cafes, pubs and restaurants meaning that you’re more likely to experience the real place and rub shoulders with genuine locals rather than other tourists. For many, travelling is reliant on the guidebooks but this app opens up your destination and allows you to really expel your wanderlust.

5. Dark Sky (iOS, £2.99)

In Britain, the weather is often very unpredictable and, as such, summer days are often severely hampered by its outcome: picnics ruined by sudden showers, barbeques ruined by a chilly wind, and unexpected storms whilst walking along the seafront. This app gives you location-based weather updates that are incredibly accurate and provide you with info for the coming hour as well as the usual longer term forecasts. It also comes with notification centre abilities to ensure that you are suitably kept abreast of the latest predictions.

How Can I Avoid TV Spoilers On Social Media?

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Avoiding TV spoilers on social media is, undoubtedly, one of the biggest issues of the modern age. Everybody uses catch-up and subscription services these days. However, a consequence of this is the fact that we have all, at one time or another, accidentally seen who wins Masterchef or The Great British Bake Off, or we find out who dies in Doctor Who, or the big reveal in Game of Thrones: the latter of which being the most downloaded programme of all time and, therefore, it’s also the worst for spoiler avoidance. Your friends are thoughtless and posting spoilers and plot reveals on Facebook and Twitter, Wikipedia is updated continuously to include new details, and the damn actors themselves are appearing on chat shows to discuss their character’s latest plot. What is wrong with everyone? Why can’t we just have surprises? If you’ve found yourself in this scenario then read on to discover how to avoid TV spoilers.

Twitter, arguably, is the worst for spoiler offenders. Often, people do it without thinking – they see something, they react to it, they tweet about it. We’ve all been guilty of this. However, the other side of Twitter is the trolls who spoil the fun for everyone and it’s these people who need to be unfollowed. Especially if they are repeat offenders; if they know what they’re doing and continue to do it then get rid. Furthermore, there are plenty of apps via Twitter, Chrome or other browsers which allow you to silence certain hash tags or buzzwords which can help to prevent spoilers too.

If you’re a Game of Thrones fan and are keen to avoid spoilers in the UK (the show airs on Sunday night in the US and Monday night in the UK), switching off your phone or putting your phone into airplane mode can eliminate any unexpected and unwanted spoilers. It’s a fairly temporary measure that gives you some extra control over what you’re seeing. In a similar vein, simply just avoiding Twitter or Facebook is another short-term measure that will definitely remove the problem.

Of course, reading the books before watching the TV show is potentially going to give you spoilers too. A lot of films and TV shows adapt the books but there’s still a lot of details that stay the same. Plus, there’s nothing worse than the smug friend who has read the entire series and just winks knowingly when you start asking questions or talking about a character you really like.

Ultimately, using your common sense and accepting that the reality is that you’re likely to see a spoiler or two at times are two ways to not get yourself too stressed about it all. Watch the TV show live if you’re really worried – the Masterchef finale, for example, is a good choice for doing this – or accept that life is going to happen around you and that some people will have watched it live and will want to discuss it. It is exciting after all!!

Photo Source: By Global Panorama [CC BY-SA 2.0], via Flickr.

The Best Apps And Tools For Giving Your Photos That Summer Feel

Best Apps

With the rise of social media came the love of sharing photos of everything and anything that we get up to. Some may call it vanity but, let’s face it, when we’ve got a bit of colour on our skin and our summer threads on, we all think we’re looking our best. So, it’s only natural that our photo sharing is set to increase now. However, with the best will in the world, the wrong filters and apps can make an adorable pink flush look like the reddest of lobsters, or it can wash out your carefully-cultivated tan altogether. Read on to avoid such disasters.

As of September 2013, Instagram reported that it had 150 million active users each month and it has surely only grown ever since. One of its main selling points is its ease of adding and adapting filters to suit your needs. The added joy of Instagram is the freedom it gives its users to fiddle with the usual photographic settings – most notably, contrast, which in the pursuit of a perfectly presented tan will be your friend, ditto to saturation – and it can mean that you can make the most of your photos. If you’re after an easy life and elect to just use Instagram’s built in filters than think carefully about which one accentuates what you want the world to see. For instance, the ‘Amaro’ filter will wash out a tan but it will calm down sunburn, whereas the ‘Mayfair’ filter will boost your natural colour and make even the palest of users look like they’ve at least spent an hour or two in the garden.

Another must-have app in the pursuit of picture-perfect summer photos is Hipstamatic. A long-standing favourite of the iphoneography crowd, this app allows you to purchase extra ‘kit’ so you can use different lenses, film, and flashes to create your photos. Known as ‘HipstaPaks’, one of the news additions is the Brisbane kit which could help to emphasise the blueness of the sea and the sky; the Jamaica kit is designed to deepen the shadows whilst still creating vibrant and beautiful colours; and there are other kits such as The Mission and Brussel ‘paks’ which can help to create that hazy summer evening vibe, perfect for barbeques and days on the beach.

Of course there are loads of other apps that can help you to create the best possible summer snaps. One of the more prominent of these is ‘Afterlight’ which offers users seventy-four filters and various other tools such as textures, frames, and adjustment tools. Another app is ‘Enlight’ which claims to be “every photo app you’ve ever needed”, offering tools such as intelligent photo correction and the ability to save photos mid-edit to finish off later so as to avoid missing any of those magical summer moments. At the cheaper end of the budget (i.e. free!) is ‘Retrica’ which offers much of the same things as many other current apps – filters and the ability to create collages and watermarks, for instance – and has a simple design.

Put simply: you need never regret that sunburn ever again!!

How Can Social Media Managers Win At Wimbledon?

WimbledonIt's strawberry season again which is great news for tennis players and social media managers alike.

Since the introduction in 1877 of a male-only amateur tennis tournament at The All England Croquet and Lawn Tennis Club, Wimbledon has become an international phenomenon. Remaining one of the world's premier tennis tournaments, every year around this time many of us are reminded how we'd love to engage with the sport but that we know so little about it - and that we really fancy strawberries. 

When it comes to social media, sports tournaments are great news. As the games unfold so does professional comment and personal opinion. So if you are looking to boost your Social Media you should love Wimbledon - even if you haven't a shred of athleticism in your body. As with many a Digital Marketing effort, you will see ROI in increased brand awareness as more people interact with you. Wimbledon is great because it happens throughout the working week when your potential clients are in their office and there is bound to be a tennis fan there whose trying to keep up to date on the daily goings-on.

Below are a few good things to consider if you are getting going with centre court social media...

Live matches

One of the easiest ways to get interacting is to search for whoever is currently playing. You are sure to find a multitude of people who are tweeting about them.

Hawk eye humour

Having a bit of fun on a topical subject is a great way to increase your posts' chances of virality. There is a good reason that Clare Balding is the perfect host for the BBC's Wimbledon 2day - she is knowledgeable and entertaining. Entertaining posts in the spirit of fun and games will get you noticed.

Keep interactions about the sport

When you are interacting, remember that it's not about you. It can be difficult, especially if you smell the potential for custom, to resist the temptation to go for a sale. The last thing you want is to put anyone off by peddling your wares where they're not welcome.

Don't leave your Wimbledon potential untapped - get engaging today and who knows who might discover your "service". #servingupsometennispuns

Photo Source: By Bo Mertz (originally posted to Flickr as IMG_3538.jpg) [CC BY-SA 2.0], via Wikimedia Commons

The Shocking Story Of Thomas Cook And Its Belated Apology

Thomas Cook

Thomas Cook is one of the world’s most well-known names in travel, but in May they faced a mass consumer backlash which threatens the very core of the company after they refused to apologise for the deaths of two children on one if its holidays.

Bobby and Christi Shepherd, aged 6 and 7, died as a result of carbon monoxide poisoning while on holiday in 2006 with their father and stepmother. An inquest found that the children had been 'unlawfully killed' when they were overcome by fumes because of a faulty boiler at the hotel in which they were staying.

A jury decided Thomas Cook - the company that the family bought the holiday from - had ‘breached its duty of care’ and it has since emerged that the firm had not even apologised to the parents of the victims since the tragic accident took place. As a result, outrage over the deaths has mounted on social media.

A subsequent campaign to boycott the company was launched online after unbelievably, it was also revealed that the travel agency had received £3million in compensation from the owner of the hotel following the children’s deaths, while the parents only received £350,000 each.

Consumers were calling for holidaymakers to choose alternative holiday brands and the ‘Boycott Thomas Cook’ Facebook page now has over 10,000 likes. In an effort to quell the anger felt by many, Thomas Cook said it would donate £1.5m – the damages it received from the insurers - to the children’s charity Unicef. However, this move is being dubbed as a reactive ploy and was met with cynicism because they only did this after the truth was revealed.

We are deeply saddened to hear about this story and we can’t begin to imagine the upset the family is going through. There are many lessons we can learn here with regards to social media and how a company should act when confronted with a mistake of this magnitude. Mr Fankhauser, current CEO of Thomas Cook, has come out and said that he’d personally like to get in touch with the family and apologise personally, but is this only because he know of the damaging affects this is having on the company’s reputation?

Thomas Cook admitted to holding on to the compensation money when they should have donated it immediately, which in many people’s eyes is unforgiveable. It’s because of how poorly the firm have dealt with the situation and how this has played out in the media, that the world is aware of the huge error the tour operator made and their subsequent unapologetic behaviour.

Thomas Cook is renowned for its family friendly holidays, which is why this story is deeply concerning. The company could lose much of its credibility and the trust of many of its customers as a result of the huge weight of public disgust, especially on social media.

The value you place on a holiday amounts to more than the actual cost of it. The fact that you effectively put your trust in a travel company of this size and reputation to make your holiday dreams come true means that tour operators have to show they care, engage and respond regularly. When something goes wrong, you expect them to be there too.

A big problem the company now faces is the ever-increasing disconnection they have with consumers. Although they have said bookings are unaffected by this incident, at its half-year results, they reported an underlying loss of £173m from £187m a year earlier. Revenues fell to £2.7bn from £3bn as well as shares falling by 3%.

Will we forgive and forget? It depends on what Thomas Cook does now and whether they can act sensitively and show a human side in the face of adversity. But if the company acts moving forward as they have done in the past, you can expect its market share to significantly decrease as the Boycott Thomas Cook campaign gains further momentum.

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