Now, we all remember the acronym BRB. It’s one of the more polite abbreviations in the world of social messaging; respectfully letting the person you’re chatting to know that you’ll be momentarily taking time out of communication to do something else.
Why we’re bringing this nostalgic nod to the past to your attention in this blog is because – it is with deep regret and sadness to inform you – that BRB tragically passed away some time in 2014.
The grammar police are still investigating when exactly this occurred, all we can tell you at this point is that it was sudden and nobody really noticed it happened.
At this point in the story you may very well be thinking, “oh, how sad that BRB was faced with extinction and nobody even batted an eyelid” – and you’ll be right in thinking that.
After all, there are well-protected enclosures for this kind of thing these days. Couldn’t it roam free with the likes of those white rhino’s that still won’t mate even after getting pumped full testosterone and those sad looking pandas who know the end is nigh?
Well, why nobody really noticed the death of this plucky little abbreviation was because nobody – and we mean nobody – left their smartphones for long enough in 2014 to actually use the expression; Be Right Back.
Gone are the days of popping to the shop and leaving your phone behind. Gone are the days of even going to the loo and leaving your phone on the sofa.
Last year was without doubt the year that mobile popularity went in to overdrive. We’re talking big mobile data, cloud storage, collaboration, crowdsourcing, sharing and marketing on an unprecedented level never seen before.
Mobile is no longer just a gadget; it’s a state of mind, man. An extension of us in which we feel desperate, paralysed and incomplete without.
Part of the reason for this smartphone addiction stems from thinking that we feel we may miss out on something incredibly important in the brief time we’re away from our prized possessions. Subsequently, BRB no longer has a place in our digital jargon because we no longer go anywhere without our phones attached to us.
Despite this, and despite the sad passing of one of our favourite three letter acronyms, the world is remaining stoic. However, some are longing for the return of BRB because they feel the world is a more unstable place without it.
Dawn, an office worker from Slough said, “I wish BRB was still with us and we could return to a time where it wasn’t so important to have my smartphone with me at every waking moment.”
Tim, who works in the same office, echoed Dawn commenting, “It’s sending me crazy man. Sometimes I could’ve sworn my phone vibrated in my pocket, then when I take it out, nobody has text me. I just wish I didn’t have my smartphone on me at all times. But then if somebody needs me in a Who Wants To Be A Millionaire type scenario, there’s no way I’m missing that call.”
It remains to be seen whether BRB will be resurrected. What is for sure is that with users compulsively checking their phones on average 150 times in a single day, social messaging doesn’t wait for anybody any more.