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Instagram Stories have become increasingly more popular over the last few months for members of the public and brands alike, but how could it help...
Professor Patrick Barwise is an expert on marketing and media, specialising in customer-focused strategy and execution, marketing leadership, brands, advertising, media, and broadcasting policy. His...
Joanna Wiebe is the original conversion copywriter, she invented the title. Although, if you ask her - she'll tell you that she 'fell' into copywriting....
Eric Van Steenburg, Ph.D., is an Assistant Professor of Marketing in the Jake Jabs College of Business & Entrepreneurship at Montana State University. His research...
In social media news this month, Instagram has added to its Direct Messaging Video Group Chat feature, Facebook has been testing video polls in their...
Hashtags are still a popular way to generate engagement and buzz around your brand. However, since they first entered our social media lives, times have...
Creating a community on social media got a whole lot easier with the introduction of Facebook groups to a Business Page profile. Facebook Groups can...
Facebook polls have been around for a while now and they’ve become increasingly popular on both Facebook and its partner Instagram, and it’s easy to...
Mike Johansson spent over twenty years in various capacities for media companies in New Zealand, Australia, Britain and the United States before joining the School...
