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Social Media And The ALS Ice Bucket Challenge.

Bill Gates

You’ve probably noticed a lot of celebrities who have been drenching themselves with buckets of ice cold water and been wondering what it’s all about. The basic idea is that you endure the challenge, nominate your friends to do the same, raise awareness for a good cause and donate to the charity with what you can. ALS (Amyotrophic Lateral Sclerosis) is also known as Lou Gherig’s Disease or Motor Neurone Disease and it is the condition that Stephen Hawking suffers from – it causes muscle atrophy; difficulty breathing, speaking and swallowing; and is characterised by erratic muscle movement. It is a nasty disease and very deserving of awareness being raised.

So far, fans have been able to see the likes of Robert Downey Jr, Bill Gates, Taylor Swift, Chris Pratt, and Tom Hiddleston undertake the challenge, amongst many others. Since it all started, the challenge has raised $15.6 million with that total rising all the time. All in all, it’s a clever scheme which manages to successfully raise awareness and money for a very good cause.

Social media often comes under criticism for promoting silliness and following the ridiculous ‘Neknominate’ fiasco earlier this year, in which young people nominated one another to quickly drink alcohol and perform dangerous stunts, and the death of some participants, many may have misconstrued this latest craze as being yet another example of the same. However, the ALS bucket challenge is harmless and fun whilst also being extremely successful. Social media has played a huge part in this with videos being shared, liked, and retweeted across dozens of networks – ensuring the success of the challenge in raising as much money as it already has. Equally, the challenge and social media has provided fans with yet another opportunity to seek out and enjoy their favourite celebrity being a ‘normal’ person.

So, has your favourite celebrity taken up the call of the ice bucket yet? Why not start it up with your friends and raise some money too!

10 Online Celebrities You Should Be Following On Twitter And Why.

Ricky Gervais

Upon its inception, Twitter became a popular place for celebrities to hang out and so millions of people signed up with the intention of following them and feeling that little bit closer to their favourite star. However, a lot of celebrity accounts are either boring, monotonous reminders of when and where to buy their work; or they’re run by a team of people who have no more met that person than you or I. Some even veer into being sanctimonious ‘moral compass’ voices of reason that nobody ever asked for. That said, there are a select few who really see Twitter’s possibility for connecting with fans or even just for having some fun! So, who should you follow?

1. Patton Oswalt (@pattonoswalt)

The Entourage star and comedian provides one of the funniest accounts on Twitter with a constant supply of hilarious comments on the day’s news and events. Satire and biting wit at its finest.

2. David Lynch (@DAVID_LYNCH)

Fans of this master of the surreal should follow him for more of the same in his tweets. His idiosyncratic view of the world is both interesting and bizarre.

3. Aaron Paul (@aaronpaul_8)

The lovable rogue of Breaking Bad fame is notoriously ‘game’ when it comes to his fans and his Twitter feed reflects this perfectly: enthusiastic, earnest and not a trace of egotism anywhere.

4. Ellen DeGeneres (@TheEllenShow)

Ellen has long been considered to be one of the funniest women alive and her US chat show has only served to seal that deal. She caught the world’s attention with her now-infamous Oscars selfie and her tweets are fun, celebrity-laden, and feature lots of photos.

5. Russell Brand (@rustyrockets)

Brand has found fame for his observational comedy and verbose speech. More recently, he has become the political voice of a despondent generation and his Twitter feed has plenty of commentary and humorous takes on important events in the news.

6. Lily Allen (@lilyallen)

Whilst she isn’t everybody’s cup of tea, the singer presents her daily life in a simple and mundane way. If it’s a real, human connection to a celebrity that you want – Lily is just the ticket.

7. Ricky Gervais (@rickygervais)

Gervais is widely considered to be one of the funniest men in the world and his Twitter feed does not disappoint. It is filled with funny comments, silly selfies, and interesting updates.

8. Zooey Deschanel (@zooeydeschanel)

Observational comedy that’s anything but humdrum from the queen of the ‘every woman’ character. Zooey has made a career out of being very likeable and her Twitter feed reinforces this in spades.

9. Caitlin Moran (@caitlinmoran)

Celebrated journalist and author, Caitlin Moran offers up ‘angry-woman’ style tweets about everything from feminism to fish fingers. Often political and dry.

10. Edna Fry (aka. Stephen Fry) (@mrsstephenfry)

Fry’s hilarious alter-ego/long-suffering ‘wife’ is, in my opinion, better than Fry’s actual Twitter feed as it allows him to get back to his comedy roots and offers up what he does best: self-deprecating wit.

 

Why Big Personalities Help Small Businesses Standout In A Crowded Marketplace

Stand Out From The Crowd

With new businesses competing in an ever increasingly saturated marketplace, standing out from the crowd is tough. Social media has made it possible for every business to enter your space in the quest to gain an advantage. Media guru Naomi Klein says marketing - when done well - can help a business find its soul. So how can one go about creating this soul? Can corporate consciousness really exist? Of course it can, and here’s how:

Define your niche

When identifying your niche, you need to focus on creating a unique selling point. Decide whether you want your business to be the top player in a small market, or aim for grabbing a large market share in your industry.  Articulate your strengths and concentrate efforts on the market best served by them. Choose a name, logo and identity for your business that accurately reflects this and inject some much needed for personality.

Take a look at your crowd

Examine your crowd carefully and take a look at the competitors in your industry. Where is your company in relation to these? It’s crucial to assess what’s out there to identify ways in which you can standout.

Be creative

By looking at your competition, chances are you'll see similarities in terms of branding and tonality. That's your opportunity to be creative and different. It may feel risky at first, and your instinct might tell you to stick to the tried and tested branding formulae, but by taking a risk and stepping away from the norm, might give your brand that all important edge.

Connect on a human level

Find ways to personalise your dealings with customers to enhance their experience of your business. Try adding interactive features and social networking options to your website and make sure your product or service is as user-friendly as possible. Make yourself accessible to potential clients and share your personal business story through newsletters or online platforms like blogging.

Put your passions first

What are your values? Why do you do what you do? When you know the answers to these questions, make it the essence of everything you do. Reinforce this identity at every opportunity to maximise brand awareness. Not just through every Facebook post or tweet but through every customer interaction, every phone call and every experience. Today, you don’t need TV adverts or expensive billboard posters to raise awareness of your company; all you need is the guts to be different.

Are you struggling for innovative and creative ways for your business to stand out in a crowded marketplace? We suggest getting in touch today, we can help.

Not Another Blog About The World Cup

World Cup

We wait 4 years for it to come around. We spend millions of pounds to arduously prepare and ensure our carefully selected players are in the finest physical and mental heath. We, the fans, have spent entire life savings in making the 5,000-mile trip across the continent to cheer our heroic lions on. Two defeats and one draw later, and that’s it, bring on 2018.

Of course, we are talking about the 2014 World Cup in Brazil. While - for the sake our blood pressure at least - it’s best to try and forget about our frustrations on the pitch, it’s a good opportunity to discuss some of the stuff that was happening off of it - and as much as we’d love to detail our exploits from the Copacabana, it’s the social media side of things that we’ve been particularly struck by.

Has there been any spectacle (let alone sporting) in recent years that has captured the whole world’s imagination more than the 2014 World Cup? If it wasn’t being talked about at work or in the pub, then you only had to jump on social media platforms to see #Brazil2014 trending or the rather cool ‘hashflags’ that inundated our Twitter feeds.

We’re not complaining mind you. Being - as you may well have noticed - avid football fans here at Giraffe, the social media frenzy in which we experienced without doubt had a positive influence on the tournament.  The excitement, enthusiasm, trepidation, disappointment and anger that were all expressed on Facebook timelines or Twitter feeds, was something never been done before on that mass scale.

And it wasn’t just the fans that were getting involved. The players themselves could regularly be found on Instagram for example, posting photos of hotels, dressing rooms and the majestic stadiums Brazil has to offer. That wasn’t when they were featuring in adverts promoting World Cup sponsored events, encouraging folk at home to interact using the carefully crafted Twitter hashtag.

No matter how you consumed the World Cup, what had to be admired was the consistency of the brand FIFA (something that the people in charge have tried so hard to desecrate, but that’s another story). The FIFA World Cup had its own Instagram account. There were 33 official accounts for the participating teams, and even the official match ball the ‘Brazuca’ had its own Twitter with over 2.22 million followers. As well as this, Twitter created a social hub using the hashtag #WorldCup to feature all the action and reaction, so you didn’t miss a thing.

Now in terms of social media, businesses can certainly learn a lot from the success of this tournament. Whether it be promoting the individual members of your company, like the teams did with their players, or demonstrating that the more quality, goal orientated content (pardon the pun) you create, the better engagement you will receive on social media platforms.  Many teams pulled out all the stops to keep their accounts fresh and interesting and many entrepreneurs can follow this model. While you may not be able to replicate FIFA’s level of social domination, you can certainly build greater brand awareness.

So while we were undoubtedly gutted at the fact that England performed spectacularly poorly during the competition, we were absolutely thrilled about how big a part social media played in the competition.

How Nokia (and now Microsoft) Are Using Social Media in The Smart Phone War

nokia-microsoft-wp7-1297413404

Late in April 2014, Microsoft officially acquired the Nokia brand, and with it, all of its patents into manufacturing smart phones. They also have gained the brand perception and values that Nokia have built up over the years, including its strong social media presence.

So what is the Nokia brand doing to try and win the Smartphone war for Microsoft?

Nokia Conversations

Nokia has a central hub where it posts all its social media and blog content under the features and connects subtitles. The conversations site is all about connecting with its customers and potential customers and engaging with them through Nokia products. They have a real sense of community within the conversations site and it draws you in by rewarding creativity using Nokia products.

Instagramer of the week

Since a lot of the newer Nokia Lumia range of phones are centred around high powered cameras, Nokia has used this to encourage its community to share their best Instagram pictures, they then choose people who have a collection of great pictures and feature them on the conversations site.

The feature usually includes a short interview with the featured person along with a collection of their Instagram pictures. The winners are just ordinary people, not professional photographers, which is a nice way of getting people to connect with the brand and its values through social media.

for giraffe

Nokia’s Instagramer of the week feature

 

Blogging Tips on how to get the best out of your phone

Nokia uses its blog to help customers get the most of their phones, they regularly post topics with tips on how to use the camera to get the best shots, and how to use social media tools like Vine to create great content that they will want to share.

This is a nice feature as it encourages people to learn how to create better content on social media channels, which will create interest from potential customers interested in a new phone who will be seeing all the great pictures taken on Nokia devices.

Sponsoring Social Media Events

Nokia sponsor this years “social media week”, which is an event hosted twice a year aiming to help people and organizations connect through collaboration, learning and the sharing of ideas and information. It’s pretty well attended by the SME’s and the presence of Nokia as the main sponsor helps the brand associate itself with the cutting edge of social media technology.

Competitions

I love free things and I’m pretty sure everyone else does too! Nokia knows this so they regularly run competitions on social media sites like Facebook, Twitter and Vine offering upgrades to phones for the most creative shots. It’s a great way of getting people talking about and interacting with your brand. Asking people to tag you in images relating your products will create an association with your brand and the image. In the example below, Nokia are asking users to tag them in pictures with yellow, green or orange colours – the colours of their new Lumia 630 range are available in. Clever!

 

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Nokia’s product association using competitions

 

Nokia are a good example of a brand using social media well to create a community of fans who all engage with the brand and each other. They have quite a loyal fan base and these communities and social presence can only help this further. They just go to show the importance of a social media presence is for both fans of your product and interested parties.

By Content Assistant, Sean Haydock

A No-Nonsense Guide: 10 Rubbish Pieces of Social Media Advice

Bad Advice

Have you noticed that more and more people are beginning to call themselves social media ‘experts’? We have. Just because we - in the Western world - now spend our time flitting between posting a status here and uploading a photo there, doesn’t necessarily mean we are equipped to carry the mantle of responsibility for a business. You very well may have a passion for communicating with your friends via Facebook, but developing a social media strategy on the same platform is - you guessed it - NOT the same thing and does NOT make you an expert. So here we are, in all our glory, to debunk these monotonous myths once and for all!

1. Automated DM’s means automated goodbyes

Nothing irritates us more than a lacklustre automated message sent to our inbox. By creating this spam, you’re making yourself very unpopular before you even begin.

2. Ask for RT’s and follows at your own peril

We’re in the relationship building business, so asking somebody straight out to go ahead and do you a favour is, well, a bit forward. First, entice your audience in, then use a simple but polite call-to-action to really grab their attention.

3. You DON’T need to be on every platform

If you have a dedicated social media manager at your side, or the time to do it yourself, great. If not, figure out what platforms you need to be on and where your audience is – it’s better to be strong on 1, than weak on 4.

4. Anybody can do it (badly)

Giving your social media campaign to just anybody in the office is one sure way of damaging your company’s image. Trust us, we’ve seen it before and it can go horribly wrong. Think strategy and always remember what you’re trying to achieve in the first place.

5. Your business is the ONLY thing that matters

Your business may well be the only think that matters to you, but guess what? It doesn’t to your audience. Talk about an array of different subject matters to ensure you inject some much-needed personality – at the end of the day, people connect with people, not with businesses.

6. “I have more followers than you, that means I’m better”

Sure, lots of followers and fans are nice on social media, but it’s the percentage of them that are interacting with you on a regular basis that is important. The only way this is done is through good quality content, which in turn creates organic growth that ultimately leads to more business and conversions.

7. Delete bad comments so nobody sees

Bad comments - when posted - are out there for all to see. But instead of buring your head in the sand and deleting them, they can be salvaged and turned in to a positive if you respond quickly and are sympathetic to the situation. Turning a negative into a positive is a great way to improving your customer relations.

8. Tweet every hour, so people really know you mean business

Quantity should trump quality. Just because you know how to use social media, doesn’t mean you know how to use social media, if you get our drift. More content is – of course – better, but it has to provide value, be engaging and capyure your audiences imagination.

9. Go hashtag mad #haha #loveit #imcrazy

Ladies and gentleman; exhibit A. Now how ridiculous does that look? Not professional, informative or indeed what the hashtag was initially designed for. Be smart and it use to talk about relevant events and reach new audiences rather to display your giddy excitement.

10. Setting up these accounts is the hardest bit

Although it may seem like a lot of bother to set up your accounts, the hard work really starts when these accounts are in motion. You'll never get results from social media marketing if you don't put in the time and the effort that is needed.

Have we missed any more social media myths?

7 Social Media Lessons You Can Learn From The Movies

The only thing we love more in this world than the social media business is the movie business. There are many lessons that can be learned from our friends on the big screen, here’s 7 you’re going to love:

1. "If you're good at something, never do it for free" (Joker - The Dark Knight)

Joker

Okay, this quote may have come from the villain of the movie, but the point is most certainly applicable. Social media management is a craft that needs to be learned. We assure you, in the long run it is far cheaper to go to the professionals, that to do it yourself.

2. “Constantly talking isn't necessarily communicating." (Eternal Sunshine of the Spotless Mind)

Eternal

Now there are lots of chatterboxes on social media, especially Twitter, but talking the most often doesn’t necessarily mean you’re going to have the most success. Goal orientated conversation is key; it should be quality over quantity every single time.

3. “You don't keep throwing your net where there aren't any fish" (Cloudy With a Chance of Meatballs)

Cloudy

Regardless of how fantastic the content is your creating, if it isn’t promoted and published on the right platforms and aimed at your target audience, it’s about as useless as a pair of sunglasses on a man with one ear. It’s important before you get started, to do some research and create a strategy.

4. “Hope for the best, plan for the worst". (The Bourne Ultimatum)

Bourne Ultimatum

Jason Bourne knows, and so do we. The job of a social media manager is hardly ever plain sailing. To best prepare yourself for when waters appear to be choppy up ahead, is to stay organised and plan for the worst, but remaining optimistic along the way.

5. "I'm going to make an offer he can't refuse" (The Godfather)

Godfather

Now there are so many great quotes we could have pinched from The Godfather, but this is our favourite. By planning and executing (no pun intended) your social media campaign perfectly, how can anybody say no?

6. "I think this is the beginning of a beautiful friendship." (Humphrey Bogart - Casablanca)

Casablanca

Social media is just that, social! The idea that business can be generated on these platforms through simple interaction is what separates our generation from others. So if you’re not apart of it now, there’s a very strong chance your business will get left behind.

7. Of course, we couldn’t leave you without the platform that made all this happen – Facebook (Mark Zuckerberg – SocialNetwork)

Social Network

Let us take you back to the scene where Mark is seemingly uninterested that he is about to loose hundreds of millions of dollars. Why you ask? Let the man himself explain…
Gage: Mr. Zuckerberg, do I have your full attention?
Mark Zuckerberg: [stares out the window] No.
Gage: Do you think I deserve it?
Mark Zuckerberg: I had to swear an oath before we began this deposition, and I don't want to perjure myself, so I have a legal obligation to say no.
Gage: Okay - no. You don't think I deserve your attention.
Mark Zuckerberg: You have part of my attention - you have the minimum amount. The rest of my attention is back at the offices of Facebook, where my colleagues and I are doing things that no one in this room, including and especially your clients, are intellectually or creatively capable of doing.

Beautifully put Mark. The world of social media is happening everywhere, all the time. His brainchild has changed the way we conduct business and how businesses are perceived forever.

How is social media changing the way we buy products?

shoppingDepressingly, it's nearly fifteen years since I finished primary school. Back then, there was no such thing as Facebook, Mark Zuckerberg hadn't become a multi billionaire as one of technology’s great success stories, mobile phones were unattractive bricks, apps didn't roll off the tongue in regular conversation and the idea of high speed Internet was still in its infancy (although in my part of the world, it still is).

Instead, myself and thousands of other kids would plead with our parents to buy something based on what was shown off on the TV or in bragged about by some other kid in the playground. Looking back on it, I can see why bringing up children can be tricky.

Things have changed though. PPI claims, bookmakers, ambulance chasers and payday loans now dominate ad breaks; whilst communication has evolved thanks to Wi-Fi, 3G and 4G, smart phones, and of course social networks.

Subsequently, businesses can no longer sit on the fence and expect a trickle of sales from a dull brochure or advert in the corner of the local newspaper. They have to go digital. At a minimum, companies should attract the huge communities that have developed thanks to the success of Twitter, Instagram and many other hashtag friendly social media sites. Varied and regular content and links which encourage potential customers to buy instantly and can be tracked using a variety of analytical tools.

But if you want a better chance of success and have the brand to match, why not get a bit creative.
Share your photos and videos, message potential customers and/or create a targeted paid campaign. All of these only take a few minutes to set up.

You could even get your company noticed by linking one of your products and a very recent event, such as the paper plane which flew from the top of Wembley (Connected by EE, urgh...) and hit the Peruvian footballer in the back of the head. But it's something you have to get right. An incorrect move could result in money being wasted targeting the wrong people, or worse, negative PR!

Social media acts as a platform of unlimited access and sharing. Competitions involving sharing a brand’s content acts as the most simplistic form of advertising. Gaming apps will clog your play-time with advert upon advert unless you purchase the full version; there is just no escaping it.

Amazon is a company that had expanded it’s product by creating Amazon Prime, a way of streaming videos instantly. By doing this, people will watch content on Amazon Prime, share recommendations with friends, which could lead consumers onto the main Amazon buying website. We are most likely becoming influenced in our purchases by more than what we may first expect.

However, social media hasn’t, to a large extent, really changed the way we buy products but how we perceive them. Friends snapping pictures of their new Nike trainers and sharing them on Instagram makes you instantly think, “Hey, maybe I need a pair of them?”. Peers influence us in many ways and social media allows products to be paraded in our view on a regular basis.

Scroll down your Facebook newsfeed and the right-hand side will be filled with adverts. These adverts may not impact you instantly, but they are constantly lingering as your eyes scan a feed for interesting content. It could almost act like a form of subliminal messaging.

In summary, social media has allowed organisations to show that they are active and moving forward, something that TV adverts and booklets don't. Through a variety of content and, in particular, viral campaigns, it has also given companies an extra opportunity to sell and target those who are most likely to be interested.

By Content Assistant – Alexander Blakey

Social media case study: How do Vanish use it?

Considering that Vanish is simply a clothes cleaning brand, it’s quite surprising that when it comes to social media, Vanish are actually pretty good.

For anyone unfamiliar, Vanish, produced by Reckitt Benckiser, is a brand of stain removal products. The majority of their products are designed to ‘power clean’ clothing, but they are expanding their product base with a new carpet stain remover.

They have expanded their brand world wide on Facebook, mostly due to their online campaigns. Just by quickly glancing at their official Facebook page, it’s instantly obvious how well they respond to any comments but more significantly, any complaints.

A Twitter logo is also on the Vanish website but the link is dead, as far as I can tell Vanish still don’t have an official Twitter account.

In 2012, the Vanish brand ran a campaign based in Australia. It was called ‘Vanish vs. the Internet’.

The campaign was split into three rounds, the first being that Vanish brought the world’s greatest stunt diver to Australia and then asked their audience what he should jump into. The campaign was picked up by various media around the world. The campaign reached over 3 million people and had a 317% increase in Facebook fans. The video had 513,046 total views which, when you think about it, is a lot of people to watch a product demo.

Screen Shot 2014-06-03 at 11.11.34Vanish also embraces the power of company websites and very cleverly has a Tip Exchange section on their own.

The section gives you the option to either post a problem with a stain that you’re having, or post a tip for others to see. Both choices have a drop down list where you are presented with a variety of options relevant to your situation. Not many brands can say they offer such a creative platform for customers to exchange problems and give advice. It gets customers involved and could even give the company their own new ideas and it’s such a brilliant way to promote the Vanish products.

The brand also worked with other companies to create an app for Vanish in Greece with an aim to boost their social media presence. They aimed to quickly attract users to the Greek Facebook page by using a game.

The aim of the game was simple, those playing the game were shown different profile pictures of their Facebook friends, but one of them wasn’t real. The player had to ‘Vanish’ the profile photo of the fake friend. The ‘Vanish Them’ Facebook apps went live in March 2012, going above and beyond expectations.

They will continue to be successful in regards to their social media, but it may be worth expanding to other social media platforms.

It’s safe to say Vanish are good at being creative online and won’t be vanishing off social cyberspace anytime soon.

By Content Assistant - Louise Railton - @LouiseRRailton

Is Personalised Advertising Clever or Creepy?

Advertising-300x300

 

Advertising, we all see it. We might see it when we are at home relaxing, sitting on the tube and even just on an evening out with your friends. Whatever the event in your life, the chances of seeing or hearing some kind of advertisement is more than likely.

But how you would feel to know that more and more businesses and social media websites want to personalize your advertising and know you better, by learning about everything you have or will have purchased. We want to decipher whether these tactics are clever with their level of personalised consumer relations or just plain stalker-ish and creepy.

I would feel quite shocked for a business to be able to instantly personalise everything I may wish to purchase by tapping into my buying history. They would have to start at ASOS, then visit Amazon and then GAME. It’s all very extra ordinary and for the few of us, there may be some purchases we wish to keep a secret.

What first came into my mind a few weeks ago, after visiting ASOS and then leaving the website, is that ASOS appeared in the ‘advertising feed’ that was on the other website I began to search, with <em>exactly</em> the same items I either viewed or purchased. I was stunned to see this, I thought someone else had as much style as myself, then realised it was the clothes that I had purchased, not egotistical at all.

Tesco is one of the organisations that are currently introducing a ‘scanning shoppers for advertisers’ mode. The supermarket giant is expected to install hundreds of hi-tech screens that can scan the faces of queuing shoppers to detect their age and sex for advertisers.

The store has signed a ground-breaking deal with Lord Alan Sugar's Amscreen in a move which, last night, sparked fresh concerns from privacy campaigners about the growing use of ‘invasive’ technology in the nation's shops.

The ‘OptimEyes’ system will be introduced to 450 Tesco petrol forecourts, which serve millions of customers a week. This, to me, sounds ridiculous, although to you it may not.

I agree that this is very invasive and really unnecessary to those customers who do not want to be scanned for advertising. There could be a negative impact on Tesco from customers, who feel their privacy is being infiltrated, by leaving the large-chain and going to competitors who are not introducing this scan.

An article written by the Telegraph explains, “It works by using inbuilt cameras in a TV-style screen above the till that identify whether a customer is male or female, estimate their age and judge how long they look at the ad.

“The "real time" data is fed back to advertisers to give them a better idea of the effectiveness of their campaigns and enable them to tailor ads to certain times of the day.”

Imagine your shopping, be it a weekly shop or an impulse purchase, being fed to advertisers and then back to you through the Internet. Would you feel uncomfortable knowing you are being ‘scanned’ to be fed information? Or do you think that it will prove an effective way to help customers, themselves, understand what they didn’t even know they needed? And even then, how reliable is this ‘age bracket detector’?

Simon Sugar, Lord Sugar's son and Amscreen chief executive, said, "Yes it's like something out of Minority Report, but this could change the face of British retail and our plans are to expand the screens into as many supermarkets as possible."

He added, "We're extremely excited to call Tesco a screen network partner." He insisted that the OptimEyes technology does not store images or recognise people but simply uses face detection software to determine gender and sorts customers into one of the three age brackets.

I’d be interested to see this being tested, although I wouldn’t like to be tester on myself. I also question how the details are stored from consumers? Is it reliable for Tesco to be doing this, especially after the attack on personal information on Ebay.

Confidentiality is no doubt a worry with such a scanner, images being taken without consent from the customer is not good news, nor should it be tolerated. One party that will obviously benefit though, is the advertisers. Imagine how easy it would be for them to make and push sales through? Salesmen could be cut out of the equation and the B2C model would be much more effective, that, of course, being that the customer is happy with being ‘stalked’ at the checkout.

Moreover, the social media websites knowing my information and other websites seeing what I have viewed and purchased does invade my privacy, but what can I do? Call for a protection on my uncontrollable spending counts? Or leave the Internet altogether? I don’t think I could manage that.

I suggest Tesco leave this ‘scanning customers’ idea behind and continue using the club-card to know about their customers’ product interests, otherwise they could really lose customers. I say more creepy than clever.

By Content Assistant – Matthew Clifton - @mattcliffy25
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