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Social Media News Roundup: April ’17 Week 2

social media news april 17 week 2
In the news this week - Snapchat announce new product, Twitter tests a complaints bot and a guy is 15m RTs away from a lifetime of chicken nuggets…
New Snapchat product confirms whether ads increase foot traffic

Snap is launching a significant new product which will allow businesses to see whether users visit their stores after seeing their advertisements on the app. Snap to Store looks at the number of people who visit a store within a week of viewing a vertical-orientated mobile ad on the social network.

This new product could enable marketers to correlate their campaign with genuine foot traffic in a much more significant and reliable way. Currently only used by select stores in the US, it makes use of location tracking via GPS to determine users’ movements.

Survey suggests Snapchat still teens’ favourite app

A recent survey of teenagers by Piper Jaffray has confirmed that, despite Facebook’s continual casual thievery of its products, Snapchat continues to be the app of choice for young people.

According to the research 81% of US teens said they use Snapchat every month. 39% confirmed that it is their favourite app, a fairly substantial figure when compared to the next biggest Instagram at 23%.

Twitter support testing a complaints bot

Twitter has begun testing a customer service bot to help handle questions and complaints via the company’s @support account. It can now serve automated replies to basic queries around five specific topics. According to Buzzfeed News, these include account impersonation and abuse reporting. A company spokesperson said this:

"We're testing a new @Support DM tool to make it easier for people to get help with certain support issues, directly on Twitter. This is a very early test and will be limited in scope for the time being."

Carter Wilkerson a mere 15 million retweets away from a year’s supply of chicken nuggets

A teenager from Nevada is (probably not) on the way to landing himself a year’s supply of chicken nuggets from American fast food chain Wendy’s. Carter Wilkerson, a self professed nuggs lover, may well set a new world record for retweets after reaching out to the restaurant, asking how many retweets he’d need to land himself a year of free nuggets.

The current world record for retweets is held by Ellen DeGeneres - the famous oscar selfie - which has more than 3.3m retweets. One Twitter user has estimated that a year’s supply of nuggets would cost Wendy’s around $650 dollars - whereas 18m retweets would be worth around $72,000 in advertising.

Unique Ways to Celebrate Easter in the Office

Unique ways to celebrate easter in the office

There are tonnes of unique ways to celebrate Easter in the office, many of which can help your team bond and make for awesome social media content.

We love a holiday at Giraffe. We want to encourage as many companies as possible to get celebrating pretty much everything that they can.

Social media is the ultimate way to get your brand looking human and interesting. Users are far more likely to follow, recommend or enlist the services of a company that look real and fun. Easter is the perfect opportunity to have some fun around the office. After all, you made it through the cold winter; you deserve it.

This year we've decided to have an Easter egg hunt with a difference. On Thursday 13th April at 2pm, we're going to blindfold a member of the team, set up a live stream next to an egg somewhere in the office, and get our followers to direct them to it. Great right? We thought so too - catch it here.

Aside from that, here are few ways you could get your colleagues embracing their inner-child:

Have your own egg hunt with a twist

Let’s face it; most of us miss being able to go on an Easter egg hunt, so have an extra-special one of your own in the office. You can get really cheap plastic eggs from various craft stores; fill these with specially selected office perks such as “Doesn’t have to make the tea for a week” or “Coupon for one free lunch on the boss!” Please note; you may want to check with the boss first. Be unique!

Social media tip: Get some photos of your staff with their baskets full of eggs and share them on Facebook. If you’ve really embraced the whole employee advocacy on social media thing, tag them all - this will help to hugely boost your post reach and engagement rate.

Go full-blown Faberge

Aside from being my favourite sub-headings I have ever written, this one is great fun if you have an office full of creative types - or even more so if you don’t. Why not spend an afternoon reliving those days at school when you painted eggs?

You could even go with a theme that represents your company - we'd probably go for our favourite memes or Ping Pong champions of the 21st century. Blowing-out eggs is much easier than you think, but if you have a big office or just can’t be bothered, many craft stores sell polystyrene eggs that are perfect for painting.

Social media tip: Share photos of everyone’s egg-fforts (egg efforts, sorry) across your social networking accounts and get your followers to vote for their favourites!

Easter Bake-off

It’s a fact universally renowned that everybody loves cake. There’s something tremendously transformative about the existence of a victoria sponge in the workplace. Alongside being the perfect accessory to tea or coffee, cake is perfect enjoyed on it’s own. It also helps makes the office look more homely. It smells good. Did I mention it tastes nice?

Cake.

Yes, cake can do wonders regardless of the season, and Easter should be no exception. Being a holiday that has become of chocolate and sweet treats, an office Easter Bake-off is a no-brainer. If you really want to go with the season, you could always make an edible Easter bonnet.

Social Media Tip: Create a new Pinterest board especially for all of your Office baking efforts and encourage foodies to share. Food also does awesomely well on Instagram - get hashtagging!

Let your Easter-magination Run Wild

However you end up celebrating Easter in your office, do it your way. There are plenty of things you can do over and above a little decoration and a few chocolate eggs lying around the place.

From all of us at Giraffe Social Media, have a brilliant Easter!

Social Media News Roundup: April ‘17 Week 1

Social media news roundup april 17 week 1
In the news this week - Twitter unveils new API, McDonalds take CVs via Snapchat and Facebook’s AI guy confirms robots won’t seek world domination…
Facebook’s campaign to help people spot fake news

Facebook in launching an educational campaign to help people understand, identify and limit the spread of fake news. For three days a link to an article on “Tips to Spot False News” will appear on the top of users’ news feeds. Beginning today (07/04/2017) users will be able to see and click the link to the tips article. These tips include studying an article’s URL, investigating sources and being sceptical of sensationalist headlines.

Will it be enough? BBC tech correspondent Rory Cellan-Jones thinks not. He said “…one has to suspect that it will be read in the main by people who are already suitably sceptical about hoaxes and propaganda. So I’m not convinced that this will be seen as a game changer in the battle to make Facebook a place you go to find the truth, rather than wallow in your friends’ prejudices.”

One in five Facebook videos is now live

After a suitably rocky start riddled with controversies, it seems Facebook Live is beginning to entrench itself as the go-to for live streaming social media. According to the network, Live now accounts for one-fifth of video content shared on the network. Fidji Simo, the company’s head of video also claims that Live broadcasting daily watch time has quadrupled in the past year:

“…Now, one in every five Facebook videos is a live broadcast – and over the past year, daily watch time for Facebook Live broadcasts has grown by more than 4x. Every day, we get to enjoy new use cases for Live that we would never have thought about.”

Twitter unveils new API to try and win back developers

Twitter is trying to rekindle it’s relationship with developers by releasing a new API platform with a focus on transparency. The social network unveiled it’s vision for the platform in a blog post, stating their goal as “to create an integrated Twitter API platform that serves everyone, from an individual developer testing a new idea to Twitter’s largest enterprise partners.”

For the first time, Twitter have made public their roadmap for what is planned. Historically, Twitter has had a fairly poor relationship with its developer community, one which lacked consistency and coherence and constantly went back on permissions. Their new API is clearly an attempt to clear the air and win them back.

McDonalds Australia is now taking job applications via Snapchat

McDonalds Australia is asking potential applicants to apply using Snapchat. It has created a McDonald’s themed lens - complete with cap and employee badge - that users can try on and send a 10-second video “snaplication”. Once reviewed, applicants are redirected to the digital careers hub where they can download an application form.

McDonald’s Australia COO Shaun Ruming explained “we’re the largest employer of youth in the country, so we’re trying to look for new and innovative ways to recuit crew people… it certainly won’t replace a thorough face-to-face interview, but we’ll obviously take it into account.”

Facebook’s head of AI confirms robots won’t seek world domination

Yann LeCun, head of Facebook’s artificial intelligence lab, is pretty big in the world of AI. His contributions have helped put self-driving cars on the road. Facebook is increasingly using AI in its products - from image recognition to voice controlled assistance to in-depth learning algorithms. In response to questions about machines taking over in a recent interview, he said this:

“We have a lot of checks and balances built into society to prevent evil from having infinite power. Most companies are not either working for good or evil—they're just maximizing profits. But we have all sorts of rules and laws to prevent our economy from going haywire.

It will be the same thing for AI. Learning to build AI systems that are safe—not because they're going to take over the world, but because you want them to work reliably—is going to take some time, similar to how long it took people to figure out how to build airplanes that don't crash.”

Simple Social Media Post Structures for Constant Growth

Social media post structures

Building an awesome and original repertoire of social media post structures is a great way to cement your social strategy for constant and continual growth.

From the smallest manufacturer to huge multi-national corporations, from the up-and-coming influencer to the biggest name in the social game, we can all struggle when it comes to juggling content originality and posting frequency.

Social media users are in a position where they have a vast amount of different businesses and organisations vying for their attention on a day to day basis. It’s incredibly important to ensure that you grow your pages with the correct audience in mind to ensure you are building a community of advocates for your brand. However, even if you have the most die-hard fan base imaginable, sooner or later repeating the same content is going to turn people away.

Why you need an arsenal of awesome social media post structures

Constant growth requires commitment to your audience. It’s all too easy to get despondent when your likes begin to tot up, but this is dangerous territory - if anything, at this stage marketers need to invest more and more into their posting strategy to ensure that their current audience remains interested and reactive.

Repetitive content turns off consumers, which in turn damages your reach. To keep those guys on your side you need to constantly be reminding them why they liked your brand in the first place. Doing this requires you to use a variety of social media post structures that invite engagement.

Here are a few ideas to help you on your way:

1. Industry expert knowledge and advice

Providing useful advice and guidance can be valuable content for businesses whose audience follow them for their expert knowledge. Couple this with original, expert content from your own blog and you're on to a winner. This can also be done as single entities without links to external content, however these posts should be limited.

Often marketers can over-rely on tips and advice for social media content, and at this point audience members begin to lose interest. It’s also important that you don’t rely heavily on piggy-backing clichéd post structures such as #WednesdayWisdom, #MondayMotivation and #FridayFeeling.

In small portions these social media post structures can help with reach and engagement, but using them as a primary part of your posting strategy looks lazy and uninspired, a process known at Giraffe Social Media as “Pirate Posting”. Yargh.

2. Topical posts

Using your posts to comment on relevant trending topics when they crop up can be a great way to diversify your strategy and generate significant reach and impact. If you’re savvy enough to make use of the relevant hashtags you put your content in prime position to be discovered by new users.

Be sure you don’t limit yourself to only engage with news and trends from your own industry. Take big media stories such as seasonal events and global tournaments and look these through the lens of your industry. This style of posting often results in a boost in engagement rates because it not only interests your own audience but also wider social media users

3. Start a social face off

If the trending topic allows, a great way to encourage engagement is to structure your post as a head-to-head and ask users to side with their choice. This can also be done with two similar products or aspects of your industry. Not only can this provoke a discussion, it can also provide beneficial insights into your community’s preferences which will help you to tailor your future content as suits.

4. Just do more video

Do more video. Whether it’s raw, behind the scenes footage captured by a member of staff or a high-spec professionally produced video of a day in the life of your business, video gets way more engagement than any other type of content. Visual is integral to catching a user's’ eye.

Developments in smartphone technology and social networking features have also made the process of doing live video broadcasts 100 times easier. This is something you should certainly be doing as it literally personifies your brand and makes your audience feel they are part of an exclusive group.

5. Pose your questions as fill-in-the-blank responses

Every social media manager worth their salt appreciates the importance of asking questions to provoke engagement from their audience. In order to get the largest amount of responses possible it’s a good idea to make the process of responding require little energy.

Fill-in-the-blank quotes are a great way of achieving this. They provide users with a pre-structured response - and also the opportunity to be humorous, which many find hard to resist.

Social Media News Roundup: March ’17 Week 5

Social media news roundup march 17 week 5
In the news this week - Facebook tests a new News Feed, Twitter removes names from tweet replies and Instagram is officially labelled as narcissistic…
Facebook tests new rocket ship News Feed

Facebook is testing a new feed of alternative content that users may be interested in, in the shape of a rocket ship icon adjacent to the News Feed button. This button has been spotted both at the top and bottom of the screen, depending on whether users are on the iOS or Android app. It includes content such as posts, articles, photos and videos from sources that users haven’t yet followed but may have an interest in based on what they currently like.

The new feed is part of Facebook’s attempts to better angle content towards user’s interests, while also encouraging engagement with content outside their own inner circle. Facebook believe that it could help limit misinformation and the spread of fake news by encouraging engagement with a broader array of media organisations and pages.

Facebook is bringing chatbots to groups in Messenger

According to TechCrunch, chatbots will soon be available on Facebook Messenger for a variety of functions, such as updates and new tickers for group members. These include sports bots, e-commerce bots and news bots, helping keep participants aware and informed on specific news and events.

It’s not yet clear how chatbots will be added to groups. The announcement has also been made that Facebook is opening its API to allow users to build their own bots for their own specific groups.

Twitter removes usernames from character count in tweet replies

Twitter is going to make tweet replies longer by stopping usernames from counting towards the 140 character count in responses. Originally announced back in May 2016, the update means that users will have more room to continue their dialogue via interactions.

The update has been met with some scepticism, particularly around the subject of Twitter canoes - situations where two or more people take to one of your tweets to start a heated discussion that doesn’t actually concern you. Beforehand usernames could be omitted in order to limit this. However, with that possibility removed it could result in some larger-scale frustration. Twitter has added a thread-specific mute button to help tackle this.

Instagram is officially the most narcissistic app

Instagram has been named as the number one app for narcissists, according to a survey. Undertaken by LendEDU, the survey found that 64 percent of millennials believe Instagram is the vainest social media app, ahead of Facebook, Snapchat and Twitter combined.

Introducing The Viral Button – Viral Social Media at Your Fingertips

Giraffe Social Media Introducing The Viral Button
Want the whole world to see and share your social media campaigns but just don’t know where to start? Time to hit The Viral Button.

Are you tired of creating fabulous social media content that you’re certain is guaranteed to go viral, only to notice later that it hasn't gone viral at all? You’re not alone. Making stuff go viral is one of the biggest challenges of the twenty-first century, right up there with getting an old key on a brand new keyring immediately after trimming your fingernails.

Independent research suggests that over 98% of social media users don’t understand why things go viral at all. The same independent study revealed that a shocking 87% of so-called social media experts don’t understand or practice Virality. They would much rather choose to believe that it is impossible to guarantee a campaign will go viral.

The truth is out - Virality is easier than you think

Making things go viral, or the practice of Virality, is actually a far simpler concept than initially thought. It’s a process that has been used by all of the most successful viral marketing campaigns of the past decade. While they might seem simple, at the heart of them all has been one very similar piece of code.

We can’t go into the intricacies because our patent is still pending, but Virality is basically a process that uses a highly intelligent and reactive algorithm alongside simple concepts.

These simple concepts are things that social media managers have been dabbling in for years - for example, audience insights, engagement rates on posts and prominent network activity times. The top secret algorithm understands the fundamentals of how these concepts are intrinsically linked, and is able to essentially provide mega-optimisation as a result.

We've simply put this algorithm into a playful plug-and-play platform. So now it really is as simple as the push of a button.

Why we created The Viral Button

We created the viral button because we understand the pressure of being asked to make something go viral and having no idea where to start. We also think it’s unfair that the art of Virality be reserved for the privileged few.

Clearly, you don’t want everything to go viral because that could be detrimental to your brand in the long run - just your very best campaigns, maybe once every couple of years. It’s also important that we stress that we are unable to take any responsibility for the ramifications, positive or negative, of viral social media campaigns as a result of use of The Viral Button, whether intentional or accidental.

Interested? Keep your eyes on our Facebook and Twitter pages for the latest production and release date updates.

Social Media News Roundup: March ’17 Week 4

Social media news roundup march 2017 week 4
In the news this week - Instagram announce a bunch of updates, Twitter consider a premium Tweetdeck, and Ed Sheeran stands up to Facebook for a busker…
Instagram rolls out option to save live videos to your phone

Instagram has begun offering users the option to download their Live streams as videos to their phone. The new feature was announced on a post on the Instagram blog at the beginning of the week. Once a broadcast has finished a save button appears in the top right-hand corner.

Although downloaded videos do not include any live interactions, comments, likes or viewer count information, the feature nevertheless has merit for users who want to either study their Live feed or re-purpose it as content for another network.

Instagram begins blurring content marked as ‘sensitive’ to all users

Until recently, Instagram had a very simple way of dealing with content - either it was deemed okay for posting and made it through their censors, or it was banned. Not anymore - starting soon the app will begin blurring out photos and videos marked as containing ‘sensitive’ content.

The Verge approached Instagram for clarifications on what qualifies as sensitive content. The app confirmed that what was banned before will still remain banned. Blurring will first be focussed on posts depicting violence, such as those from animal rights groups sharing content to expose animal abuse.

Facebook rolls out Live for desktop and laptop computers

People across the world will now be able to go live on Facebook direct from their desktop or laptop computers. Facebook Live has been accessible via mobile devices for over a year now and has facilitated a great deal of ‘on-the-go’ and hand-held broadcasts. The desktop option gives a much more professional, stable feel to broadcasts.

The social network has also given personal profiles the option to use streaming software while going Live - such as gamers streaming their PC gameplay or tech experts sharing advice on how to achieve more on a piece of software. Check out their how-to guide here.

Ed Sheeran defends busker who was banned from Facebook for covering his song

A full-time busker from London named Charlotte Campbell was blocked from accessing her Facebook page for three days for including a teaser video of an Ed Sheeran cover she had posted on her YouTube channel. After discovering the ban, the 27 year old singer posted a explanatory video to her YouTube page. When he found out, Ed Sheeran himself got in touch with her apologising. Below is a transcript of his comment to Charlotte:

“Just seen your video, it definitely has nothing to do with me, I bloody love seeing people cover my songs, one of the best things I get out of this job is seeing other people find enjoyment too. I asked whats gone on and apparently its a bot that Warner have that works on some weird algorithm (I have no idea what that means) but its just bad luck that it was your video. I’ve had a word, and I’ll get it sorted. Sorry again. Keeping doing what you do, tis ace. Ed x

Instagram plans to introduce new in-app booking feature

Instagram plans to release a new feature that will allow users to book appointments from with the app within the next few months. The announcement was made in a post that also explained that it was keen on helping businesses to grow and to play its part in deepening the relationship between users and businesses.

Twitter considers offering a premium version of Tweetdeck

A spokesperson for Twitter has announced that the social network is conducting a survey “to assess the interest in a new, more enhanced version of Tweetdeck.” Suggestions have been made the a premium version could include “more powerful tools to help marketers, journalists, professionals and others in our community find out what is happening in the world quicker”. The spokesperson said this:

"We regularly conduct user research to gather feedback about people's Twitter experience and to better inform our product investment decisions, and we're exploring several ways to make Tweetdeck even more valuable for professionals."

Choosing Fonts for Impactful Social Media Graphics

choosing fonts social media graphics
Choosing fonts that work is an essential part of ensuring you social media graphics successfully communicate your message to your audience.

A social media manager is two parts analyst and one part creative designer, with a sprinkling of customer care expert thrown in. To succeed in the creative part you don’t have to be an accomplished graphic designer. However, having some basic knowledge of typography and the impact that it can have will make all the difference.

Choosing fonts for your social media graphics is a simple enough process, provided you are aware of the basic principals of typography. Fonts are about way more than making something look nice; they have a whole host of other effects, including subconsciously accentuating and drawing attention to certain aspects of a brand.

When you make social media graphics its important to ask yourself what sort of impression you want to have on your audience. Obviously certain typographic decisions will be made by your brand for consistency’s sake. But beyond that, you want to be intentional with your typographic decisions.

Types of fonts and their personalities

Different fonts have different personalities - anybody who has ever seen a make-up brand next to that of a body-builder’s food supplement can tell you that. The fonts that you use will have an impact on how your brand is viewed.

There is a huge variety of different fonts and each will have a different feel, be that sophisticated, practical, elegant, cool, efficient, etc,. Most typefaces can be classified into basic groups. A number of sub-categories exist, but we won’t bother ourselves with those at this level.

Below is a list of how each basic group is often viewed/described. It is missing decorative types as these vary immensely and have an emphasis on high-spec design.

  • Serif: professional, traditional, dignified, classical
  • Sans Serif: clear, approachable, relaxed, personable
  • Script: fanciful, opulent, classy, unique
  • Monospace: plain, unassuming, technical, functional

It is worth mentioning at this point that comic sans is technically a script font, which is not opulent and certainly not classy. Rather, the script fonts that you would ever consider using (brush script, allura, and the like) can be described that way.

If you value your social media audience (or your brand in general) never, ever use comic sans.

Choosing fonts for your social media graphics

The best way to choose fonts is to take into account your branding and any fonts that you should obviously be using, and find other fonts that compliment these. The best social media graphics make use of a small pool of fonts, often only three or four, of which only two are used for each graphic.

Consistency is the key word here. Having this pool of fonts not only helps right now but will assist you in the long term as you create more graphics. Choosing which fonts to use will depend on what parts of your brand you want to compliment or accentuate.

There are a number of web services that will help inspire you to choose/pair the right fonts. Some of our favourites are Typespiration, Typ.io and Github’s Google Font Pairing Inspiration.

Once you’ve decided on the style of font you want to use, head to your graphic’s creation platform and get designing. If this is a web app like Canva (and you don’t pay for their reasonable premium service) then you will be limited as too what fonts they allow you to choose from. Otherwise, check out Google Fonts or Lost Type.

Social Media News Roundup: March ’17 Week 3

Social media news roundup march 2017 week 3
In the news this week - more options for live streaming on social media, attack of the Twitter bots, and the discovery of Skull Island on Google maps…
Up to 48 million Twitter accounts are bots

A new study released by University of Southern California and Indiana University has suggested that up to a whopping 15 percent of active monthly Twitter users are bots. Using over 1,000 features to identify bot accounts across six categories and Twitter’s most recent figure of 319 million active monthly users, the study suggests between 28.7 and 47.9 million are bots.

The figure is significantly higher than that most recently cited by the Twitter team which suggested that 8.5 percent of active monthly users are automated accounts - translating as little over 27 million. Researchers form the study believe that their figure of 15 percent is a “conservative estimate” given the complex nature of some more sophisticated Twitter bots.

Pinterest is now also blocked in China

Pinterest, until recently one of the few popular western sites still accessible from within China, has been blocked. According to sources, the social network has been inaccessible for over a week, suggesting that the country’s internet censorship system The Great Fire Wall has intentionally blocked it. It is as yet unclear why a social network famed for shabby chic wedding ideas and baking inspiration has been blocked.

Twitter wants to make it easier for companies to live stream

Twitter looks set to open up its live streaming API in order to give media companies a more direct path to live stream on the network. The move will mean that media users won’t have to rely on Periscope. It seems that the new open API for live streaming would only be open and available to media partners and not regular Twitter users - which shows that Twitter is serious about furthering live content on the network.

Hoax Facebook facial recognition app turns out to be publicity stunt

A strange and creepy facial recognition app which claimed to be able to identify people by matching their photo with their Facebook profile picture has been revealed to be a hoax publicity stunt by a viral marketing agency. Once the app, called Facezam, was revealed to be a hoax, Facebook claimed that such an app would violate their privacy policies, stating:

"People trust us to protect their privacy and keep their information safe. This activity would violate our terms."

Kong’s Skull Island appears on Google Maps

As part of a promotional stunt for the newly-released film “Kong: Skull Island”, the fictional island has appeared on Google Maps. According to sources, the location could be found only by direct search in the South Pacific. It was labelled as an archaeological site, had 200 photos and nearly 8,000 reviews. One such high-rated review stated:

"Lovely holiday. Would have been 5 stars had the helicopter tour gone smoother. Wife swallowed whole by an oversized ape; wouldn't have been a problem but she had the passports. Would go again."

How To Build Your Brand with Facebook Live

Build brand Facebook Live
Harnessing Facebook Live as a key aspect of your marketing mix gives you a much better chance of building brand notoriety on social media. Here’s how to do just that.

I’m going to go out on a whim here and make a pretty bold claim about your marketing strategy and Facebook Live; you’re probably not doing enough with it. Okay, so maybe that is a sweeping generality, but it’s the sentiment that counts. Much of what can be achieved through Facebook Live can’t be replicated in other post styles, and many businesses don’t even bother with it.

As a social networking feature, there’s nothing particularly phenomenal about it. Live streaming is by no means a new concept. In fact, it’s been around since the darkest ages of dial up. But couple it with the largest social network around and suddenly you've got a really easy way to reach your audience with personal - and yes, human - messages.

Social features that build your brand

What is it that made your audience choose to advocate your business over your competitors? Simple. It’s your brand. And it’s your brand that will encourage future users to do exactly the same. Certain social networking features actively facilitate the process of building your brand by acting as something of an X-ray through fonts, colours and messages to inside an organisation, enabling businesses to show how this is reflected within.

Facebook Live is one of these features. That means that while it may not be a ground breaking user feature, as a marketing tool it’s pretty special. Alongside the general appeal of video, it carries a value of immediacy; a sense of being “in the moment” that social users can’t get enough of.

Here are some ways you could use it to build your brand…

Behind the scenes footage

With Facebook Live you are able to offer your audience a unique look behind the scenes into your business and how it works. Social media users love being exposed to a place they might otherwise never be able to see. However, the key here is to analyse and understand exactly what it is that your audience wants to see.

Should your stream be educational, sharing your processes? Or should you be focussing on particularly exciting production process or interesting work site? Understand that behind the scenes footage is a promotional opportunity, but to have any effect it needs to have value to users.

Special celebrations

If you can, don’t Tweet about it - stream it. Whether it's someone’s birthday or the Anniversary of your company launch, everybody loves a party. If your colleagues have got the afternoon off for tea, cake and cocktails, invite your customers to get involved too.

Streaming celebrations and events can be particularly useful if your company culture plays a major part in the development of your brand. It can certainly be useful for attracting the best talent to your business, but that isn't all; users are far more likely to value a business that obviously values its employees.

Expert Q&A sessions and Webinars

If you've spent any time undertaking marketing responsibilities to any extent, the likelihood is that you’ve been invited to at least 3,000 free webinars. The beauty of hosting these on Facebook Live is that you aren't asking for sign-ups, so required user investment is low. For that reason, users are far less likely to have reservations

Holding live Q&A sessions is also the ideal way to concrete your brand as an industry leader. With Facebook Live, you are able to listen and respond to questions as they come in. Not only does it encourage trust in your service, it’s a great way to showcase that you are comfortable under the spotlight.

Hosting focus groups and gain user feedback

Building a new product or service? Getting your audience’s perspective is incredibly valuable and could make all the difference in those crucial preliminary stages. On Facebook Live you can use Focus Groups to get user’s input on different creative and strategic decisions in the during the development process.

Not only a great way to conduct on the spot market research, it will make your customers feel valued and part of your brand.

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