Social media for startups is essential. Used correctly, it can help shape your brand, create lasting relationships with consumers and reach out to potential employees.
Digital marketing budgets are now at an all time high, a result of a nation obsessed with social networking, online shopping and digital media. The nature of social means that you are able to benefit from instant feedback during the preliminary stages of your launch. Harnessing this potential is invaluable to positive evolution and cementing confidence in your brand.
So why social media for startups? Well, when you put them on paper, the benefits are obvious. Social networks offer an easy, direct passage to your audience. Targeted ads mean that you can put your brand message in front of those people (who could potentially become advocates) while it is still new and innovative.
Relative to other aspects of a digital marketing strategy, social media for startups also requires less investment in order to be optimised. Social networks offer just the right amount of customisation for your brand; not so much that you require an adept coder to look professional, and yet not so much as to restrict you to a white-label account.
To make it easier to tap into social media for startups, we’ve put together three simple steps that can make all the difference:
1. Create your strategy before your profile
Before you get going, you need to know what you want to achieve. This means creating your social media strategy before you even get round to creating your profile[s]. In order to achieve your goals, every little piece of content you include will need to stem from your strategy - and the best way to know that you have done this is to have it at the forefront of your mind before you get building. Define your goals; your primary and secondary objectives could be any combination of the following:
- Build brand awareness
All startups will, whether intentionally or not, be using their social to build awareness of their new business.
- Distribution of content
If engaging, unique and niche specific content is an integral aspect of your startup venture, you should be using social as a primary method of preliminary distribution, driving potential consumers to your website.
- Increase web traffic
This will stem from your content, and ultimately rely on how well you have disseminated your brand identity into your posts.
- Locate and acquire potential customers
The ultimate goal for most startup strategies is to locate and acquire potential customers - but to do so you must first understand which steps you will need to take to get there.
Knowing your objectives will also help define the tonality, feel and frequency of your posts, and also the variety of audience you reach out to. These things also have roots in your brand identity. Defining your objectives will allow you to reach your goals.
2. Choose your channels wisely and listen to your audience
Not all social networks will be suitable for your objectives. Consider where the majority of your audience will be hiding. While there may be billions of users on one network, this amounts to nothing if they are not the right sort of customer for your business.
Social media can be utilised just as well as a customer service tool - a priceless aspect of building a business. Use your channels to listen to your customers and see what they have to say. You essentially have yourself a focus group of potential consumers!
3. Experiment and be willing to evolve
Take advantage of these early stages of your business and allow yourself to experiment with different content styles and engagement techniques and see what works for you! Always be willing to evolve as you discover more about your industry.
Throughout the process of building social media for any startup venture, be sure to evaluate often and comprehensively. If you follow these simple tips, you are sure to be on track to getting your startup noticed - and that could happen a lot quicker than you first expect!