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Choosing Fonts for Impactful Social Media Graphics

choosing fonts social media graphics
Choosing fonts that work is an essential part of ensuring you social media graphics successfully communicate your message to your audience.

A social media manager is two parts analyst and one part creative designer, with a sprinkling of customer care expert thrown in. To succeed in the creative part you don’t have to be an accomplished graphic designer. However, having some basic knowledge of typography and the impact that it can have will make all the difference.

Choosing fonts for your social media graphics is a simple enough process, provided you are aware of the basic principals of typography. Fonts are about way more than making something look nice; they have a whole host of other effects, including subconsciously accentuating and drawing attention to certain aspects of a brand.

When you make social media graphics its important to ask yourself what sort of impression you want to have on your audience. Obviously certain typographic decisions will be made by your brand for consistency’s sake. But beyond that, you want to be intentional with your typographic decisions.

Types of fonts and their personalities

Different fonts have different personalities - anybody who has ever seen a make-up brand next to that of a body-builder’s food supplement can tell you that. The fonts that you use will have an impact on how your brand is viewed.

There is a huge variety of different fonts and each will have a different feel, be that sophisticated, practical, elegant, cool, efficient, etc,. Most typefaces can be classified into basic groups. A number of sub-categories exist, but we won’t bother ourselves with those at this level.

Below is a list of how each basic group is often viewed/described. It is missing decorative types as these vary immensely and have an emphasis on high-spec design.

  • Serif: professional, traditional, dignified, classical
  • Sans Serif: clear, approachable, relaxed, personable
  • Script: fanciful, opulent, classy, unique
  • Monospace: plain, unassuming, technical, functional

It is worth mentioning at this point that comic sans is technically a script font, which is not opulent and certainly not classy. Rather, the script fonts that you would ever consider using (brush script, allura, and the like) can be described that way.

If you value your social media audience (or your brand in general) never, ever use comic sans.

Choosing fonts for your social media graphics

The best way to choose fonts is to take into account your branding and any fonts that you should obviously be using, and find other fonts that compliment these. The best social media graphics make use of a small pool of fonts, often only three or four, of which only two are used for each graphic.

Consistency is the key word here. Having this pool of fonts not only helps right now but will assist you in the long term as you create more graphics. Choosing which fonts to use will depend on what parts of your brand you want to compliment or accentuate.

There are a number of web services that will help inspire you to choose/pair the right fonts. Some of our favourites are Typespiration, Typ.io and Github’s Google Font Pairing Inspiration.

Once you’ve decided on the style of font you want to use, head to your graphic’s creation platform and get designing. If this is a web app like Canva (and you don’t pay for their reasonable premium service) then you will be limited as too what fonts they allow you to choose from. Otherwise, check out Google Fonts or Lost Type.

Social Media News Roundup: March ’17 Week 3

Social media news roundup march 2017 week 3
In the news this week - more options for live streaming on social media, attack of the Twitter bots, and the discovery of Skull Island on Google maps…
Up to 48 million Twitter accounts are bots

A new study released by University of Southern California and Indiana University has suggested that up to a whopping 15 percent of active monthly Twitter users are bots. Using over 1,000 features to identify bot accounts across six categories and Twitter’s most recent figure of 319 million active monthly users, the study suggests between 28.7 and 47.9 million are bots.

The figure is significantly higher than that most recently cited by the Twitter team which suggested that 8.5 percent of active monthly users are automated accounts - translating as little over 27 million. Researchers form the study believe that their figure of 15 percent is a “conservative estimate” given the complex nature of some more sophisticated Twitter bots.

Pinterest is now also blocked in China

Pinterest, until recently one of the few popular western sites still accessible from within China, has been blocked. According to sources, the social network has been inaccessible for over a week, suggesting that the country’s internet censorship system The Great Fire Wall has intentionally blocked it. It is as yet unclear why a social network famed for shabby chic wedding ideas and baking inspiration has been blocked.

Twitter wants to make it easier for companies to live stream

Twitter looks set to open up its live streaming API in order to give media companies a more direct path to live stream on the network. The move will mean that media users won’t have to rely on Periscope. It seems that the new open API for live streaming would only be open and available to media partners and not regular Twitter users - which shows that Twitter is serious about furthering live content on the network.

Hoax Facebook facial recognition app turns out to be publicity stunt

A strange and creepy facial recognition app which claimed to be able to identify people by matching their photo with their Facebook profile picture has been revealed to be a hoax publicity stunt by a viral marketing agency. Once the app, called Facezam, was revealed to be a hoax, Facebook claimed that such an app would violate their privacy policies, stating:

"People trust us to protect their privacy and keep their information safe. This activity would violate our terms."

Kong’s Skull Island appears on Google Maps

As part of a promotional stunt for the newly-released film “Kong: Skull Island”, the fictional island has appeared on Google Maps. According to sources, the location could be found only by direct search in the South Pacific. It was labelled as an archaeological site, had 200 photos and nearly 8,000 reviews. One such high-rated review stated:

"Lovely holiday. Would have been 5 stars had the helicopter tour gone smoother. Wife swallowed whole by an oversized ape; wouldn't have been a problem but she had the passports. Would go again."

How To Build Your Brand with Facebook Live

Build brand Facebook Live
Harnessing Facebook Live as a key aspect of your marketing mix gives you a much better chance of building brand notoriety on social media. Here’s how to do just that.

I’m going to go out on a whim here and make a pretty bold claim about your marketing strategy and Facebook Live; you’re probably not doing enough with it. Okay, so maybe that is a sweeping generality, but it’s the sentiment that counts. Much of what can be achieved through Facebook Live can’t be replicated in other post styles, and many businesses don’t even bother with it.

As a social networking feature, there’s nothing particularly phenomenal about it. Live streaming is by no means a new concept. In fact, it’s been around since the darkest ages of dial up. But couple it with the largest social network around and suddenly you've got a really easy way to reach your audience with personal - and yes, human - messages.

Social features that build your brand

What is it that made your audience choose to advocate your business over your competitors? Simple. It’s your brand. And it’s your brand that will encourage future users to do exactly the same. Certain social networking features actively facilitate the process of building your brand by acting as something of an X-ray through fonts, colours and messages to inside an organisation, enabling businesses to show how this is reflected within.

Facebook Live is one of these features. That means that while it may not be a ground breaking user feature, as a marketing tool it’s pretty special. Alongside the general appeal of video, it carries a value of immediacy; a sense of being “in the moment” that social users can’t get enough of.

Here are some ways you could use it to build your brand…

Behind the scenes footage

With Facebook Live you are able to offer your audience a unique look behind the scenes into your business and how it works. Social media users love being exposed to a place they might otherwise never be able to see. However, the key here is to analyse and understand exactly what it is that your audience wants to see.

Should your stream be educational, sharing your processes? Or should you be focussing on particularly exciting production process or interesting work site? Understand that behind the scenes footage is a promotional opportunity, but to have any effect it needs to have value to users.

Special celebrations

If you can, don’t Tweet about it - stream it. Whether it's someone’s birthday or the Anniversary of your company launch, everybody loves a party. If your colleagues have got the afternoon off for tea, cake and cocktails, invite your customers to get involved too.

Streaming celebrations and events can be particularly useful if your company culture plays a major part in the development of your brand. It can certainly be useful for attracting the best talent to your business, but that isn't all; users are far more likely to value a business that obviously values its employees.

Expert Q&A sessions and Webinars

If you've spent any time undertaking marketing responsibilities to any extent, the likelihood is that you’ve been invited to at least 3,000 free webinars. The beauty of hosting these on Facebook Live is that you aren't asking for sign-ups, so required user investment is low. For that reason, users are far less likely to have reservations

Holding live Q&A sessions is also the ideal way to concrete your brand as an industry leader. With Facebook Live, you are able to listen and respond to questions as they come in. Not only does it encourage trust in your service, it’s a great way to showcase that you are comfortable under the spotlight.

Hosting focus groups and gain user feedback

Building a new product or service? Getting your audience’s perspective is incredibly valuable and could make all the difference in those crucial preliminary stages. On Facebook Live you can use Focus Groups to get user’s input on different creative and strategic decisions in the during the development process.

Not only a great way to conduct on the spot market research, it will make your customers feel valued and part of your brand.

Social Media News Roundup: March ‘17 Week 2

social media news march 2017 week 2
The world of social media is pretty fast moving and news travels fast. We have rounded up some of the biggest stories of the past seven days into one handy resource…
Twitter begins hiding entire profiles that may contain sensitive content

A number of Twitter accounts are reporting that the social network has begun hiding accounts behind a sensitive content warning, sources suggest. The message reads “Caution: This profile may include potentially sensitive images or language. Do you still want to view it?”.

The feature appears to be next in a long line of new safety features intended on tackling abusive behaviour. However, many of the users affected are confused about why their profiles were ever flagged in the first place. Another cause for confusion is that the showing of these messages is currently inconsistent, with some users being able to access affected profiles without encountering it.

Some are questioning whether the decision to flag entire profiles is really a good idea. The reason for this is simple - it is hard enough to train AI to search for and flag specific posts for sensitive content, let alone analyse an entire profile and decide how it appears as a whole.

Facebook tests reactions on messages

Facebook has begun to allow users to respond to their friends’ messages in the same way that they do with news feed posts. Facebook Messenger is showing a reactions option for messages sent in chat. Users have the option to reply with thumbs-up, thumbs-down, heart-eyes, lol, wow, sad or angry emojis.

Facebook have also included a reaction counter, which can be tapped to see a list of who has reacted and with what emoji. What sets reactions on this platform apart from traditional news feed is the inclusion of the commonly requested dislike emoji.

Facebook announces 360 VR app

Facebook has announced its first app dedicated to virtual reality. Designed for use with Samsung Gear VR, Facebook 360 uses 360-degree virtual reality media on Facebook. The app can be downloaded via Oculus app on any Gear VR-compatibale Samsung device.

In a statement released by Facebook, product director Brent Ayrey and software engineer Christopher Wong said this:

“With more than 25 million 360 photos and more than 1 million 360 videos posted on Facebook to date, there’s plenty of great content to discover in Facebook 360. The app is a one-stop shop for catching up on what you may have missed from your friends and others you follow, diving into the 360 photos and videos you’ve saved, and finding something new to enjoy

LinkedIn restores some reportedly lost member search functionality

Following a petition by a recruitment manager calling for the restoration of certain services, a spokesperson for LinkedIn has confirmed that the professional network will be restoring a number of advanced free search features. This includes text search for a number of things and saved searches, but still not tags and notes in LinkedIn’s free version. The full list can be seen here on Recruiter.co.uk.

And finally, Facebook’s obligatory weekly Snapchat feature theft

Facebook has launched Messenger Day, a repackaged version of Instagram Stories, itself a complete copy of Snapchat stories. It appears above your chats on Messenger as thumbnail tiles depicting the days of friends in reverse chronological order.

Facebook are now pinching features from Snapchat left right and centred. However, Messenger Day is apparently about looking-forward to today whereas Stories was always about looking-back at today. Facebook believe that while the rival network may have invented Stories, it is actually a content medium bigger than any one company.

The Best Social Media Marketing Chrome Extensions

Best social media marketing chrome extensions
These social media marketing chrome extensions can help streamline your processes and open up your strategy to even bigger results.

If you're not already utilising social media marketing Chrome extensions to help you to get the most out of your time, I urge you to start now. The process will undoubtedly help reduce the time it takes to undertake at least a few of your commonly used actions.

Discovering worthy social media marketing Chrome extensions

Nothing frustrates me more than discovering that a Chrome extension is little more than a marketing avenue for premium services. Therefore, when it comes to deciding on whether or not a Chrome extension is worth the time of day, I have something of a haphazard approach that I call efficient but many others would likely call lazy.

Essentially, if I add one to Chrome and see and immediate benefit from clicking, I will spend more time getting to know the ins and outs of it before making a decision. Alternatively, if there is no obvious benefit, that will be the end of it.

Obviously there are certain prerequisites that have to be met for certain Chrome extensions to offer any benefit at all. Twitshot, for example, requires you to already be on a valuable piece of content with available images in order to work. So I always make sure those prerequisites are met before passing judgement. (I may be a touch devil-may-care with my reviews, but I'm not a total maverick.)

Here are the ones that made the cut:

Twitshot

Some bold claims have been made about the inclusion of expanded images in Twitter posts. The one that the guys at Twitshot like to cite is by Belle B. Cooper of Buffer; “Tweets with expanded images get 150% more retweets”. Clearly this relies on you using the right images, but numbers like that are hard to argue with.

Twitshot is a simple but effective tool that extracts images from a link and attaches them to your Tweet. The image will then show alongside your Tweets, as opposed to an auto-generated preview.

RiteTag

RiteTag is the ultimate hashtag strategy optimisation tool. What sets it apart from its competitors is its ability to provide instant feedback on hashtag choices as you type. As far as social media marketing chrome extensions go, this one is basically an advisory tool.

The RiteTag extension has a colour-coded key to analyse the strength of your hashtag choices. Green represents good hashtags for immediate exposure, blue for hashtags that will help with exposure over-time, red for heavily-contested hashtags that will result in your posts being lost, and grey for hashtags with low-following rates.

Grammarly

When careful not with grammatical, bad can things happen. Spelling and grammar errors in posts can totally de-construct the credibility of your brand. The Grammarly Chrome extensions boasts the ability to catch over 250 different types of errors, even the uncommon ones such as comma misuse and a missing article before a plural noun.

Pocket

With Pocket you can save a variety of content to be able to view later. The Chrome extension is only part of it as you can save directly from apps like Twitter, Pulse and Flipboard too. The great thing about pocket is how it is expanding to be a content curation tool too. It will recommend content related to your niche and the sort of content that you have already engaged with.

ColorZilla

Finally, I wouldn’t be anywhere without a good colour-picker tool. If you are constantly finding yourself creating graphics in-line with your own brand colours then it is a no-brainer. Easy-access to colour codes is not to be sniffed at. For me, ColorZilla is the most user-friendly.

Got a social media marketing Chrome extension that you think should be added? Tweet us - @GiraffeSM.

Social Media News Roundup: March ’17 Week 1

Social media news roundup march 17 week 1
We’re only a few days into March and already we’ve seen some pretty hefty social media news stories. Here are some of the biggest...
Twitter partners with leading companies to live stream esports tournaments

Twitter have announced that it has partnered with leading esports companies to live stream content this year. ESL, the worlds largest esports company and industry leader, and DreamHack, both the world’s largest computer festival and a production company with a focus on gaming, will both be working with Twitter.

The first tournament to be live streamed via the social network will be the Intel Extreme Masters Katowice, kicking off this week on Saturday 4th March. Over fifteent seperate events in the ESL One, Intel® Extreme Masters (IEM) and DreamHack circuits will be live streamed across Twitter. Twitter’s COO Anthony Noto said this:

“Esports is growing at a rapid pace and we see this collaboration as a way to tap into the engaged audience of gamers that are already using Twitter as a primary source of content… We look forward to bringing the best of esports live video and conversation together on Twitter.”

Facebook’s Explore tab shows posts from pages you don’t like but might like

Facebook have began rolling our another tab for iOS and Android which shows users content from pages that they don’t necessarily follow but might be interested in. ‘Explore’ seems to be an example of Facebook experimenting with an alternative news feed, perhaps in an attempt to stem the existence of echo chambers and fake news.

According to various sources the ‘Explore’ tab, which is available on the latest beta version of the Android app and has been glimpsed on some iOS versions, displays a combination of posts that are proving to be popular based on topics and interests that are similar to pages already liked by the user. However, these posts are from pages not liked by the user - theoretically offering views from outside their own echo chamber of news.

Facebook develop AI suicide prevention tools

Facebook will begin using artificical inteligence in a bid to spot users who may be at risk of suicide or harming themselves. Although suicide prevention tools have been present on the network for over ten years, AI should theoretically be able to flag posts that show consistent patterns of suicidal thoughts or depression, based on previous known cases.

Through these tools, Facebook can reach out to users and encourage them to contact a friend or a helpline in order for help. Reporting tools will also be integrated into Facebook Live, allowing viewers to report and reach out to the person directly.

Loss-making Snap shares soar 44% on first day of trading

The company behind Snapchat has gone public with stocks soaring 44% on the first day of trading, despite the fact that it is technically a loss-making enterprise. The boost valued the company at $28bn.

Shortly after co-founders Evan Spiegel and Bobby Murphy rang the opening bell on the New York Stock Exchange with a guide share price of $17, share price rose 41% to $24. At one point it reached $26.05, with a market value of $29.1bn, but settled at $24.48 upon closing, with a market value of $28.3bn.

Instagram rolls our Ads in Stories for all businesses

The Instagram Business Team have announced that Stories Ads are now available for all businesses globally. Full-screen ads on Stories were first announced back in January at which point they were tested by around 30 global brands including Nike, Airbnb and Capital One. Now they are rolling out to all businesses and will be available globally in the “next few weeks”.

Wondering how to create ads that run in stories? Check out this page on Facebook Business Advertiser Help Center.

Social Media News Roundup: February ‘17 Week 4

social media news february 2017 week 4
Hardly an hour goes by without something happening in the world of social media. In our social media news roundup we look at the best stories from the past seven days.
Facebook continues Snapchat feature-pinching tirade with WhatsApp Status

Hardly a week goes by without Facebook repackaging one of Snapchat’s features as their own. This one was no exception. This time it is on the part of their messaging subsidiary app, WhatsApp. The major new feature is marketed as a substantial update to the originl text-only “status” feature - the one where users would have statuses along the lines of “out to lunch” or “busy” beside their profile.

WhatsApp Status is very much in the vein of Instagram Stories - which itself is an almost identical clone of Snapchat Stories. For this reason, the features will come as no suprise. WhatsApp Status lets users take photos, add stickers, text, drawings, and shares them to their contacts for 24 hours after which time they dissapear.

Twitter makes direct messaging with brands more personal

Twitter are attempting to make connecting with brands via direct messaging more personal with the addition of custom profiles. This means that when a user reaches out, businesses no longer have to respond with just their company name and can instead insert that of a customer service agent along with their photo. They believe this will help users feel more at ease knowing that they are talking to a person and not a bot.

Custom profiles are currently available through Twitter’s Direct Message API, which is currently in private beta - but verified brands can be whitelisted by filling out this form.

Instagram rolls out multiple photo uploads

Instagram have rolled out a major update in the shape of multiple photo uploads. For the first time users are able to post slideshows of up to 10 pictures. Multi-picture posts have been available to ads partners in the past and have now been rolled out to the public. Users can swipe left and right to flick between photos, however comments and likes will apply to the post as a whole.

Multiple photo uploads are available on Instagram version 10.9 for iOS and Android. Full details of how to post a slideshow are included in this article by the Telegraph.

User bags herself Instagram cruise dream job

Do you remember that incredible paid-internship that Royal Caribbean International were advertising for? In case you’ve forgotten, the chosen intern would have the opportunity to sail around the world for three weeks, snap three Instagram photos a day and get paid £3,000 for the privilege their work.

Well, after 75,000 applications the position has been filled by one Ciara Flynn, a tour guide from Dublin. She was chosen by judges after she submitted a photo of two young monks in Kathmandu. Congratulations Ciara - it’s safe to say almost every social media manager in the UK is incredibly jealous proud of you right now.

Why Instagram Inspirational Quotes Don’t Inspire Quality Engagement

Instagram inspirational quotes bad engagement
Inspiring engagement may be harder than it looks - but Instagram inspirational quotes graphics aren’t always the right way to go.

If you want to inspire more Instagram engagement (and by golly you do) you first need to revisit what engagement is and means. Firstly, Instagram engagement doesn’t just refer to big numbers under your images. It also refers to comments and how those two factors relate to impressions.

Depending on how they are viewed, each of these factors can say different things about how your Instagram audience view your posts, page and brand as a whole.

I'll use luxury accessories brands as an example. Do users express a desire for these products in their comments as a result of the images? Or are they more infatuated by the aspirational situations that models are in? This simple example could show that a product may not feature prominently enough and assist with the decision on what should be posted next.

Engagement on Instagram insights

Instagram’s in-app insights are very basic, showing one single number for impressions, reach and engagement. The engagement metric is an amalgamation of all likes and comments on your post - a number that video views doesn’t seem at the moment to play into.

Its important to note that this metric can absolutely be useful as a tool for you to compare and contrast the success of each of your posts at-a-glance. But to use Instagram engagement rates as a defining factor for future strategy you will have to go deeper and look at what users are saying and why they are saying it

Reading Instagram engagement as a metric and using it as a signifier for future content is an art in itself. But when it comes to Instagram inspirational quotes and motivational business advice, that gets even harder.

Why Instagram inspirational quotes don’t always mean quality engagement

It’s true that a load of businesses have built up a fairly strong strategy with Instagram inspirational quotes graphics, coffee wisdom and motivational quotes. But that number is now an awfully big one. Like, seriously big.

I want to be totally clear here; what works for somebody else doesn’t have to work for you.

If you have been posting Instagram inspirational quotes and change your strategy it may seem at the beginning that this results in a drop in engagement. Often this is because the hashtags that you were using before had been hijacked by automation services and bots. Or, as I like to call it, noisy marketers marketing noisily to other noisy marketers.

And when you think about it, the people you were marketing to with motivational quotes were the kind of people who already engage with that kind of content - namely your competitors.

Remember the brand-building potential of Instagram

Individuality is the key here. Many businesses have harnessed the might of Instagram to build their brand image. In any other case, posting what your competitors post would at best look like an attempt to piggyback their engagement. At worst, it would look like they were trying to totaly steal their brand image.

But with motivational quotes and inspirational business advice, we have something else entirely. So many businesses do it that users have seen it all before. Even if you log onto canva and throw your own fonts and colours on it, you still inadvertently fashion your pages into the shape of “generic business Instagram”. You don’t want that.

Here’s what you want…

You want to stand out. Instagram was created for individual lives to shine - so don’t feel you have to post what your competitors are posting. If you can create a strategy that focusses on frequently posting actual, original photos on a theme that suits you, do!

I believe in you.
If you can think it, you can do it.
#inspiration #monday #mightnotbemonday

Why You Should Never, Under Any Circumstances, Buy Followers

why you should never buy followers
If there is one thing you should never do when building a social media strategy it is buy followers. Of all cowboy social media tactics, it is the worst.

Listen carefully; in the world of social media marketing, there are no shortcuts to quality results. In fact, you could be right in saying that there are no shortcuts at all. You may be able to reach your goals quicker, but the only way to do that is to revisit your social media strategy and either increase or shift your investment to a different focus.

It’s natural to want to expect immediate results, especially when immediacy is almost expected. Sadly social media marketing can often work out as something of a slog. Certain quick-fix techniques have been heralded as cheap and easy ways to smash your goals. But that is far from the truth.

Buying followers may be a way to see bigger numbers, but I’ll say it again; the only thing that will speed up your path to your actual goals is increased investment in an already expert strategy. In most cases, these numbers are empty, meaningless and potentially harmful. So you definetely shouldn’t buy followers. Here’s why:

Fake followers can’t interact properly because they aren’t real people

If you buy followers you aren’t buying followers at all. You are just buying numbers. What follows you is a collection of fake or innactive accounts that offer absolutely nothing to your brand. You can’t expect them to interact or engage with your content. And if they do, it will just be incredibly spammy auto-comments that actual, real people can spot a mile off.

Their inactivity can result in a reduced organic reach

Social networks use intricate algorithms to determine the strength of your content and ensure it gets in front of the right amount of users. Engagement is a key signifier for the quality of your content. If tonnes of people engage with your posts then the social networks will consider your content quality and serve it and similar posts to more and more people. When you buy followers who simply don’t engage the opposite happens, resulting in a reduced organic reach.

They can destroy the credibility of your pages and your business

As I mentioned earlier, real users know when you buy followers. An account with big numbers should have content that supports and upholds those numbers. Also, auto-comments by fake accounts are quite clearly just that. Users know and will lose trust and respect for you brand as a result. Nobody wants that.

They totally fluff up your metrics

If you buy followers you have no way of differentiating between real and fake followers. This will really mess with your metrics. You have absolutely no way of working out genuine audience behaviour from that of robots. You are no longer able to work out what aspects of your strategy are getting you the biggest return and invest in them. It’s just not worth it.

You can end up being marked as spam

When you buy followers all of these things - decreased organic reach, high-rate of auto-comments, disinterest by genuine users - work to systematically sabotage your page. Because of how social media algorithms work, your posts will eventually begin to look like spam - and spam just attracts spam. Which means you will just end up being a can of spam. Spammy spam spam. You might even have your accounts suspended as a result… which at that point could actually be a blessing in disguise.

In conclusion, don’t buy followers.

Just don’t do it. If you were thinking about it, take the money and invest it into a different aspect of your strategy. Promote a post. Even if it amounts to nothing, at least you won’t have inadvertenly sabotaged your social pages.

Social Media News Roundup: February ’17 Week 3

Social media news roundup february 2017 week 3
Week three of February has been a busy week for social media news. We’ve compiled the biggest news stories of the past seven days into one handy summary article.
Mark Zuckerberg posts 6,500 word manifesto

Mark Zuckerberg has posted a 6,500 word statement on his page reminiscent of a state of the union address. It reads as a riposte to recent criticisms of the social network and growing anti-globalization sentiment. It also makes a number of statements about the measures that Facebook can take in addressing and tackling a wide range of global issues including terrorism and inequality, with a view to building global community.

“Facebook stands for bringing us closer together and building a global community. When we began, this idea was not controversial. Yet now, across the world there are peple left behind by globalization, and movements for withdrawing from global connection.”

Zuckerberg recently denied that he would be running for President of the United States. His statement does not make any direct references to current devisive policies, rather focuses on vague references to empowering global connection and decreasing polarization. Read it here.

Facebook announces the introduction of job postings

Facebook is now muscling into the territory of LinkedIn with the introduction of features that enable job postings and applications from within the social network. The new feature was announced this week on the official blog and began rolling out to businesses in the USA and Canada. Simplicity seems to be the aim of the game here, as Facebook look to make the process of filling vacant roles as simple as possible.

“It's easy for Page admins to create a job post, track applications and communicate directly with applicants. After posting a job, Page admins will be able to review applications and contact applicants on Messenger, all on mobile and all in one place… The experience is simple for applicants, too. Job posts may appear in their News Feed, in the new bookmark for jobs, and alongside other posts on business Pages. ”

Facebook continue to make no secret of the fact that they intend to develop a multi-faceted service that limits the amount of time users have to spend on other networks/webpages.

Twitter begins temporarily restricting tweet reach for abusive users

Twitter has begun temporarily restricting the reach of tweets by users who have been flagged as potentially abusive. The new anti-abuse measure restricts tweets so that they can only be viewed by their direct followers. The change was spotted by BuzzFeed and has been described as being reminiscent of a “time out”. Flagged users are greeted with the same message, as shown below.

Twitter restricted tweet reach message

Recruiters complain about LinkedIn’s “confusing” redesign

A number of recruitment professionals have spoken up against LinkedIn’s new redesign, complaining that it has had an adverse effect on the way that members use free and premium service search functions. One user has even decided to start a petition urging the the company to restore perceived lost features, including the ability to tag connections on free accounts, radius area search for premium accounts and the ability to use ‘AND’ and ‘NOT’ in Boolean searches.

Facebook page pays homage to the boyfriends of Instagram

A hilarious Facebook page is paying homage to the boyfriends and partners on whose shoulders falls the responsibility to take those so-called ‘candid’ Instagram photos. Boyfriends of Instagram currently stands at nearly 31.5k likes and popularity is growing at a substantial rate.

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