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Social Networks Explained: Pinterest

Pinterest scrabble letters

Photo sharing network Pinterest originally began development in 2009. Co-founded by Paul Sciarra, Evan Sharp and Ben Silberman, the network was designed with the concept of a platform where users can upload, sort and share images.

Pinterest is a site where users can upload and share photos. It provides a place where users can group images into something meaningful, experiment with ideas, brainstorm, or simply a seek and share inspiration. The Pinterest platform allows users to organize collections of images categorically in specific themed boards – in easy to search categories from Art, DIY and Home Décor to Tattoos and Technology.

Features

Pinterest's aim is to connect users on a global scale with common interests. Therefore, one of it's primary features is enabling users to ‘re-pin’ images to their own boards or ‘like’ images. With standout features like the ‘Pin It’ bookmarking button, Pinterest allows users to take media content from other websites to create moodboards with images taken from various sources for a fully collaborative user experience.

Why is it good for businesses?

With the digital marketing gaining a general preference to visual communication over text-based communications, advertising has found a focus on visual communication through the Internet. Early adopters of Pinterest who experienced the value and addictive nature of the site include handfuls of creatives and designers. It appears that businesses have also latched onto the platform as an alternative for increasing visibility and exposure in the digital world - not just through tweets and statuses but by telling the brands story through the use of imagery. In that vein, brands have capitalized on this idea and have been generating visually rich content to drive consumers interest since there is a large scope for branded content to go viral.

What do we think?

Pinterest is a relative newcomer that has rightfully exploded in popularity and with enormous growth has landed itself as one of the leading ranks in the social networking scene. Key to its success is its simplicity to naturally curate content through pinning and repining and its super clean and minimal interface, which has earned brownie points in our book! All in all, it seems that Pinterest is a great platform to showcase content and engage with consumers on a visual level whilst having the opportunity to enhance brand image and drive traffic towards your business.

What is your verdict? Does it Pinterest you?

- Lisa Van (@lisadrivesavan), Social Media Content Assistant

Social Media Expert Interviews: David Meerman Scott

David Meerman Scott Interview

This week Giraffe caught up with David Meerman Scott, a marketing strategist, professional speaker and best-selling author of eight books. His book 'The New Rules of Marketing & PR' has over 250,00 copies in print and can be found in over 25 different languages.  We've read it, and it's awesome - a must read for anyone interested in marketing in the modern day.

David, tell us a little about what it is you do?

I'm a marketing strategist, advisor to emerging companies, best-selling author of eight books including three international best-sellers, and a professional speaker on topics including marketing, leadership, and social media.

I'm best known for The New Rules of Marketing & PR which opened people’s eyes to the new realities of marketing and public relations on the Web when it was first published in 2007. Six months on the BusinessWeek best-seller list and published in 26 languages from Bulgarian to Vietnamese, New Rules, now in its third edition, is a modern business classic. My popular blog and hundreds of speaking engagements around the world give me a singular perspective on how businesses are implementing new strategies to reach buyers.

I particularly enjoy speaking gigs outside the US. I was in Zurich last week, Belize the week before and later this month I am in Dubai. I've presented in 33 countries on five continents.

Tell us about the journey you undertook to get you where you are now? Where did you start?!

At the height of the dot-com boom, I was vice president of marketing at NewsEdge Corporation, a NASDAQ-traded online news distributor with $70 million in revenue. My multi-million dollar marketing budget included tens of thousands of dollars a month for a public relations agency, hundreds of thousands a year for print advertising and glossy collateral materials, and expensive participation at a dozen trade shows a year. My team put these things on our marketing to-do list, worked like hell to execute, and paid the big bucks because, well, that’s what one did as marketing and PR people. These efforts made us feel good because we were doing something but the programs were not producing significant, measurable results.

At the same time, drawing on publishing experience I had gained in my prior position as Asia marketing director for the online division of Knight-Ridder, at the time one of the largest newspaper companies in the world, I quietly created content-rich marketing and PR programs on the Web.

Against the advice of the PR agency professionals we had on retainer (who insisted that news releases were only for journalists), we wrote and sent dozens of releases ourselves. Each time we sent a release, it appeared on dozens of online services such as Yahoo!, resulting in hundreds of sales leads.

Even though our advertising agency told us not to put the valuable information “somewhere where competitors could steal it,” we created a monthly online newsletter called TheEdge, with articles about the exploding world of digital news. We made it freely available on the home page of our Web site because it generated interest from qualified buyers.

Way back in the 1990s when Web marketing and PR was in its infancy, I ignored the old rules, drawing instead on my experience working at publishing companies, and created thought leadership strategies to reach buyers directly on the Web.

Guess what? The home-grown, do-it-yourself programs we created at virtually no cost consistently generated more interest from qualified buyers than the big bucks programs that the “professionals” were running for us—and resulted in millions of dollars in sales. People we never heard of were finding us through search engines.

Wow. I had stumbled on a better way to reach buyers!

In 2002, after NewsEdge was sold to The Thomson Corporation, I was fired. My ideas were a little too radical for my new bosses. So I started my own business to refine my ideas, work with select clients, and teach others through writing, speaking at conferences, and conducting seminars for corporate groups. The subject of all this work: Reaching your buyers directly and driving more revenue.

Since then, many new forms of social media have burst onto the scene, including blogs, podcasts, video, virtual communities. and Twitter. But what’s the same about all the new Web tools and techniques is that together they are the best way to communicate directly with your marketplace.

How important would you say having a social media presence is for businesses these days?

Well, I think we talk too much about "social media" because it is a hot term. What I think has changed is that we can now communicate to our marketplace in real time. Social media are just the tools. Real time is a mindset.

In order to scale social, I recommend that we not using the word "social" at all and instead substitute "real-time". When I talk to the same executives about "real-time communications with customers" they lean forward and want to know more. These are the same people who dismiss Twitter.

I tell executives that an immensely powerful competitive advantage flows to organizations with people who understand the power of real-time information. What are people doing on your site right now? Has someone just praised you on Facebook? Panned you on Twitter? Published a how-to video about your product on YouTube?

Executives understand real-time and are eager to implement the ideas.

What three bits of advice would you give a business that is taking their first steps into the world of social media?

Many marketers steeped in the tradition of product advertising naturally feel drawn to prattle on and on about their products and services.  But I have news for you. Nobody cares about your products and services (except you). Yes, you read that right.

What people do care about are themselves and how you can solve their problems. People also like to be entertained and to share in something remarkable. In order to have people talk about you and your ideas, you must resist the urge to hype your products and services. Instead, create something interesting that will be talked about online. When you get people talking on the Web, people will line up to learn more and to buy what you have to offer.

Most online marketing is nothing more than an alternative channel for the PR department or product marketers to spew their “messages” and “product vision.” Yuck. To paraphrase Yoda from Star Wars, “You must unlearn what you have learned.” It is so difficult for people to get out of the marketing habits they've developed over the years.

1) You must unlearn the use of gobbledygook (world-class, cutting-edge, mission-critical, innovation and all those sorts of overused words and phrases) about your products and services. Instead start from the problems and needs of your buyer personas.

2) You must unlearn spin. Instead, understand that people crave authenticity and transparency.

3) You must unlearn interrupting people with "messages." Instead, publish online content they want to consume.

What do you think the future holds for social media?

Real-time communications are the most important development in communications since the invention of the printing press.

The conventional business approach favours a campaign (note the war metaphor) that requires people to spend weeks or months planning to hit targets. Agencies must be consulted. Messaging strategies must be developed. Advertising space/time must be bought. Conference rooms and refreshments must be prepared for press conferences. Do you serve them sushi or sandwiches?

The real-time mind-set recognizes the importance of speed. It is an attitude to business (and to life) that emphasizes moving quickly when the time is right. Developing a real-time mind-set is not an either/or proposition. I'm not saying you should abandon your current business-planning process. Nor do I advocate allowing your team to run off barking at every car that drives by. Focus and collaboration are essential.

What is the coolest fact about Giraffes you know?

Their young stand up very quickly upon being born unlike humans that take about a year.

David is available to book for speaking and has several books that you can get your hands; and we suggest you do - because alongside having a no-nonsense outlook on responding to questions about Giraffes - he is also a real expert in this field. 

Social Networks Explained: Foursquare

Copy of WHAT IS SOCIAL MEDIA ALL ABOUT- (1)

Founded in 2009 by Dennis Crowley & Naveen Selvadurai, Foursquare is a web and mobile app that allows users to post their location at a venue - a "check-in" - and connect with friends.

As a "search and discovery" app, Foursquare users are encouraged to be hyper-local and hyper-specific with their check-ins; you can check into a certain floor or area of a building or mention a specific activity while at a venue. Users can link their check-ins to their Twitter or Facebook accounts.

Foursquare facts:

  • Co-Founders: Dennis Crowley and Naveen Selvadurai
  • First launched: 2009
  • Employees: Over 100 between headquarters in New York, an office in San Francisco and an outpost in London
  • Community: Over 20 million people worldwide
  • Over 2.5 billion check-ins with millions more every day
  • Businesses: Nearly a million using the Merchant Platform

There are many aspects to Foursquare, so to give you the best description we have broken it down into separate areas...

Mayorship

If a user has checked-in to a venue on more days than anyone else in the past 60 days they will be crowned mayor. Someone else can earn the title by checking in more times than the previous mayor. It’s harder to be crowned mayor in busy places. Even after you've been crowned "Mayor," you must continuously check in to maintain your title.

Badges

Badges are earned by checking into venues. Once a badge is earned by a user, it will remain on that user's profile indefinitely.

* Fun Foursquare Fact: On October 22, 2010, astronaut Douglas H. Wheelock unlocked the NASA Explorer badge by checking into Foursquare from the International Space Station.

Scoring

Each time a user checks into a place, they get points:

  • Checking into a new place – 3 points
  • Becoming the Mayor of a venue – 5 points
  • Adding a new venue – 5 points
  • Being the first of the user's friends to check into a new location – 3 points
  • Checking in to a place the user has been before – 1 point
  • Location multiplier for each place a user goes in a day – 1 point per location
  • Checking in with the same friend at multiple locations – BFF bonus

Superuser status

The service provides three levels of Superuser status. Superuser status is awarded to users who have been selected by foursquare staff for their helpful contributions to the community.

Brands

Foursquare Brands allows companies to create pages of tips and allows users to follow the company and receive special, expert tips from them when they check-in at certain locations. Some of the companies even allow users to unlock special badges with enough check-ins.

Specials

Specials are an incentive for foursquare users to check-in at a new spot or revisit a favourite one. Specials are offered by over 750,000 businesses, users can get discounts and freebies when they check-in. Foursquare specials are intended for businesses to use to persuade new and regular customers to visit their venue.

Although not as popular as other social networks, Foursquare is interesting and could prove fun for you - check it out here!

Social Media Expert Interviews: Jason Falls

Social Media Expert Interview Jason Falls

Giraffe have a bit of chit chat with Jason Falls, one of the most in-demand public speakers on the subject of Social Media. His company Social Media Explorer is widely regarded as one of the best social media marketing companies in America.  On top of all this, Jason is one of the industries nice guys, and was all too happy to speak with us about his passion, social media.

Jason, tell us a little about what it is you do?

I am responsible for Social Media Explorer, which has both a full-service digital agency under its umbrella, but also an information products division. My partner, Nichole Kelly, runs our agency division and brings me in where I'm most helpful -- strategy and new business development -- while I run our information products. Those include our conference series called Explore, a market research product and a learning community and small business resource.

Tell us about the journey you undertook to get you to where you are now? Where did you start?!

Life is a journey, not a destination. I think Aerosmith said that first. I started as a sports journalist, became a sports public relations professional, then a mainstream public relations professional, then started asking why we weren't talking to clients about social media. The rest is history. It's been a wild, fast and fun ride to be in the middle of this social media explosion. I just jumped on the wave and am holding on to the surfboard for dear life, I guess.

My start in social media dates back to 1997 and a newspaper column I also self-published online. I would ask the audience to email questions and comments, republish them online the next week and respond. So I was blogging, just in a very unsophisticated manner. Over the years, I continued to publish my writings online in hopes of building an audience for my weird sense of humour. All that trying led to me knowing a bit about how to navigate online communities to build audiences, consensus and the like. When I figured out that I could advise companies on how to use the channels, life changed dramatically.

How important would you say having a social media presence is for businesses these days?

I'm not one that says every business is required to have one. If you're a small lawn care company and the best way to get new clients is to go cut someone's grass in a new neighbourhood because three other families will see you and think, "I'd love for someone else to tend to my lawn," then you don't need social media. Maybe if you scaled to a large operation you would, but some businesses just have more efficient marketing channels. Still, it's going to be important for most businesses because it's how customers communicate with businesses these days. If you're not online and don't have a social presence, or are at least listening to social conversations about you or your brand, you're eventually going to lose.

What three bits of advice would you give a business that is taking their first steps into the world of social media?

Wow. Great question! The first would be to ensure that you're listening to your customers online. Respond to them as often as you can. It will build great karma round your brand if you do. The second piece of advice would be to measure everything you do and adjust accordingly. If you're not connecting your time and attention in social media to bottom line metrics of sales (units), revenues and costs, you're eventually not going to be happy with how unhappy your boss is. Measure to your business, not what the social media-rati say is important. Facebook Likes won't pay your lease or make your payroll. Finally, I'd say to not be afraid. If your worst enemy pounds you on Twitter or Facebook each day, talking about how awful your company is, within a few hours, everyone who is seeing this person will likely think, "What an asshole. I hope that company starts ignoring him/her." It's never as bad as you think it is.

What do you think the future holds for social media?

I hope the future holds that every business will become skilled at using it. There's far too much copy-cat behaviour and me-too-ism floating around there right now. I'd hope more and more businesses are getting smart about social media marketing rather than just going through the motions.

What is the coolest fact about Giraffes you know?

That they sleep standing up? I guess. I couldn't give a crap about giraffes, so I'm not the right person to ask. Granted, if I had a giraffe, I would care. But I'm fairly certain there are laws that prohibit such ownership in Louisville, Ky., so I just don't care much about them. Our local Zoo has a baby giraffe, though. That I know.

Jason has a book out which is a 'take no prisoners' style book about social media, and a must read for anyone interested in the subject.

Social Media Expert Interviews: Chris Guillebeau

Social Media Expert Interview Chris Guillebeau

This week we were extremely excited to be talking with Chris Guillebeau - the author of the fantastic book and particular favourite of ours, 'The Art of Non-Conformity'.

Chris's book is an incredible read that will give you a new outlook on life, and challenge you to do what it is you really want to do, rather than what you think you should do. His life is nothing short of extraordinary, and we're extremely pleased to speak with him to try and extract some of his wealth of knowledge to present to you guys.

Chris, tell us a little about what it is you do?

I'm a writer, traveler, and entrepreneur. I wrote the book The $100 Startup and I'm visiting every country in the world (187 down, 6 to go).

Tell us about the journey you undertook to get you where you are now? Where did you start?!

I was an aid worker for several years in West Africa. Much of what I do now is derived from that experience. After I returned to the U.S. from that commitment, I started writing and travelling more actively.

How important would you say having a social media presence is for businesses these days?

It's very important, but it also can't be forced or false. I tend to believe that no social media accounts are better than poorly-managed accounts.

What three bits of advice would you give a business that is taking their first steps into the world of social media?

Listen. Ask questions. Be helpful.

What do you think the future holds for social media?

Social media is an extension of existing relationships. Being able to connect with people all over the world based on shared ideals is a lasting phenomenon. We're only getting started and the future is bright, especially as connectivity begins to reach more people in Africa, South Asia, and other parts of the world that used to be largely off-the-grid.

What is the coolest fact about Giraffes you know?

Ironically I just saw a giraffe the other day, while touring the Portland Zoo. Before that, the last time I saw one in real life was probably five years ago in South Africa. I asked if people could ride them, but it seems the answer is no. That's all I've got on giraffes.

Chris has a new book that continues on from his first book and has the tag line: 'Fire Your Boss, Do What You Love, and Work Better to Live More'. You can also find out a bit more about what Chris does on his fantastic blog here.

10 Most Popular People on Twitter – August 2012

10 most popular people on twitter text

Twitter currently has over 500,000,000 users! Determining statistics at such a high number could prove a difficult task. However, luckily Twitter's connection module (following) makes it an easy task to see who the most popular users are.

According to Twitter Counter, the top ten most popular people on Twitter for August 2012 are:

  1. Lady Gaga
  2. Justin Bieber
  3. Katy Perry
  4. Rihanna
  5. Britney Spears
  6. Barack Obama
  7. Shakira
  8. Taylor Swift
  9. Kim Kadashian
  10. YouTube

Lady Gaga tops the chart with over 28,000,000 followers. Her last album Born This Way sold 1.108 million copies in its first week in the US and topped the charts in more than 20 other countries including the UK and exceeded eight million copies in worldwide sales. Barack Obama breaks up the list of celebrities at number six with just over 19,000,000 followers and the world’s second largest search engine, YouTube, sits at number ten with nearly 16,000,000 followers.

With more and more active users each day, we will undoubtedly witness new users and higher follower figures on this list as the years go on.

So many users! Why is Twitter so popular?...

The social network's adaptability is part of what makes social media so important; it can be tailored to suit an individual’s or a business’s needs. Twitter is especially good at this as it works just as efficiently on a smaller scale too. Twitter is a fantastic business tool as not only is it a great representative of current social trends but global and regional trends as well.

Twitter allows a business or individual to give themselves an identity and to easily make an impression. Customers, fans and other businesses can associate themselves with a person or business and vice versa and this ultimately strengthens brand recognition, encourages interaction and promotes influence.

- Amey Turner (@ameyturner), Social Media Content Assistant 

Social Media Expert Interviews: Ann Handley

Social Media Expert Ann Handley Interview

This year recognised as the second most influential person in the industry by Forbes, Ann Handley is a true social media expert. Known for her writing for Entrepreneur Magazine, Mashable, and MarketingProfs, she is widely regarded as an one of the best in her field.

Ann, tell us a little about what it is you do?

I'm the Chief Content Officer of MarketingProfs, which means I head up the content that MarketingProfs produces. MarketingProfs is an training and educational company that produces tactical know-how for more than 423,000 member marketers. Also, I embarrass my children on a regular basis.

Tell us about the journey you have undertaken to be where you are now? Where did you start?!

I'm not a marketer by training - I guess I play one on the internet. I am a business writer, editor and former journalist who followed a circuitous path into Marketing - like a lot of us! Prior to joining MarketingProfs 10 years ago, I was the co-founder of ClickZ.com.

How important would you say having a social media presence is for businesses these days?

To me, the question for business owners is: Why wouldn't you? Social media offers you an enormous and unprecedented opportunity: To connect with prospects and customers directly in a more personal and relevant way. Why wouldn't you want to take advantage of that opportunity?

What three bits of advice would you give a business that is taking their first steps into the world of social media?

1. Wade in. Before you do anything, spend some time interacting on social channels as a person, not on behalf of a brand. See the potential before you create a roadmap.

2. Create content as a cornerstone of your social presence.

3. Have fun! Have a sense of personality and express your humanity in your social media marketing - this stuff is fun!

What do you think the future holds for social media?

I hate this question! Frankly - so many businesses are struggling with creating content and maintaining a vibrant and human social media presence, that I think we should be focusing on What's Here vs. What's Next. But that's just me... I'm not really one to chase the Next Big Thing. I'm more about demystifying where we are now...

What is the coolest fact about Giraffes you know?

If you mean the animals: Loosely translated... their name means "covers a lot of ground". If you mean you guys, the coolest thing about you is that you guys 'get it'!

Ann has a book out which is a great guide to creating engaging and ultimately rewarding online content. You can also find out a bit more about what Ann does on her website.

How to use Twitter Lists

howtousetwitterlists

In late 2009, Twitter introduced the concept of 'lists'. They could very well be one of the network's most useful tools - and many people aren't taking full advantage...

In a nutshell, lists are a way of organising the people you follow on Twitter. They are a good way to group the different areas of your life and your interests. For example, you could have a list of the people you work with, to get a snapshot of what people are talking about who you work with. For example, we at Giraffe have a list of the people we're following who offer some of the best insights into what is happening in the world of social media.

Twitter lists are a great way of making sure that you don't miss any tweets from those people who offer you something of quality. It is also a great way of showing gratitude to people, as they are made aware when they added to your lists. Who doesn't want to be added to a list called 'My Favourite Tweeps' or 'Social Media Geniuses'!?

So how do you make lists? Here is a very brief how to guide:

1) Click on your profile drop down menu, and click on the 'Lists' tabs.

2) Click 'create list'.

3) Name your list, and don't worry about being too specific as you can have up to 20 lists!

4) Save the list!

5) Now, when you are on a user's profile and you want to add them to a list, simply click on the drop down menu on their profile and click 'Add or remove from lists'.

That is all there is too it - but if you're still unsure, Twitter explain it in easy steps here. So why not get on your Twitter now, and start organising who you're following to get more out of your Twitter account. We look forward to finding ourselves on one of your lists soon. Please?

What is Klout and is it really useful?

is klout really useful

 

What is Klout?

Klout is a website that supposedly measures the influence you have on social media. It was launched in September 2009, and modestly refers to itself as 'the standard for influence'. It has been met with very mixed opinions. A lot of people have jumped on the bandwagon and now have become hooked on the idea of boosting their Klout score up each day. Others label Klout as an inaccurate form of measurement which is about as much use as a chocolate teapot. So to get to the bottom of whether it is really useful, we have split the arguments into positive and negatives...

Positives - Important & Useful

Klout measures your influence on social media in the following ways:

  • 'True Reach' - A measure of the size of your engaged audience, excluding inactive and spam accounts.
  • 'Amplification Probability' - A measure of how likely your content is to be shared.
  • 'Network Influence' - A measure of how influential the people who follow you are.
On paper, that seems like a relatively appropriate list of criteria for measuring your social media influence. It is also important to note the true difficulty of actually measuring accurately how influential someone is on social media. The measure of social media success has long been a topic of debate, one that continues regardless of Klout's presence.It is undeniable that they have deciphered a pretty good algorithm for defining social media influence - but is it enough?
What is good about Klout is that it is presented beautifully and simply, and in the industry of marketing, people want measurements. They want to be able to see success and failures in front of them, so that they can learn and evolve continuously.

Negatives - Inaccurate & Pointless

The website has encountered a lot of criticism, and unfortunately it would seem that most of it is justified. There is a strong argument that it doesn't really offer a fair representation of a person's influence on social media, and that it just encourages people who want to 'level up' - as if they are in a game. Here are the reasons that suggest that Klout is an inaccurate and perhaps pointless tool:

  • It is easy to 'cheat the system' - and get yourself a high score. Go to Google and search 'how to cheat Klout' - and see how long it takes you to get through all the tricks. How can we take scores seriously if people can just cheat themselves to a higher score.
  • It is often inaccurate with it's information on you; claiming you are an expert of something you mentioned once perchance.
  • Klout takes absolutely no notice of your offline activities. You could be a world famous A-List star who models the latest ranges of Armani suits on billboards, but if you don't have a Twitter account, then Klout thinks you don't exist.
  • There is absolutely no evidence that supports that these people with high influence, are actually influencing anyone. In fact, as an article on Technology Spectator points out, experts suggest that real influence is created by easily influenced people, influencing other easily influenced people.  Wow, that's a lot of influence.
  • Experts show that influence isn't as simple as people with high influence telling people with no influence to buy things. In reality, influence is far more complicated and can involve lots of different people of varying influence levels.

The Final Word 

Klout have made a good effort at measuring social influence, but in reality it is basically a tool for narcissistic attention seekers who want to hit that perfect hundred. We wouldn't suggest paying too much attention to your Klout score, or anybody else's for that matter. Focus on getting actual results - trust us that when you get there you won't need clarification of your success from a website.

10 Social Media Statistics That You Won’t Believe

10socialmediafactsthatyouwontbelieve

If there is one thing we are sure about, social media is here to stay. We've rounded up some of the most interesting and unbelievable social media facts of the last year.

The internet is so full of amazing facts and figures it can be difficult to know where to start looking! So to save you the time and energy, here are our 10 favourite current social media facts...

1.  Brazil has the highest online friends – average of 481 per user, compared to an average of only  29 friends per users in Japan!

2.  Over 40% of Twitter users do not tweet anything!

3.  About 0.05% of the total twitter population attract almost 50% of attention on the website.

4.  Every month the online population collectively spends the equivalent of 4 million years online.

5.  There are more than 1 billion search queries per day on Google.

6.  By 2015, it is projected that brands will be generating 50% of their web sales through social media and mobile platforms with a projection of $30 Billion.

7.  The Google +1 button is clicked more than 5 billion times each day!

8.  In one day online, more iPhones are sold than people are born!

9.  4.8 billion people now own mobile phones. Just 4.2 billion own a toothbrush.

10.  In 2011, there were over 75 million more people playing Farmville than there were actual farmers!

So there you have it, some crazy, fun statistics about the internet and social media!  Which one is your favourite?  Do you have any ones we've missed that are even crazier?!  Time to share guys.

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