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Introducing The Viral Button – Viral Social Media at Your Fingertips

Giraffe Social Media Introducing The Viral Button
Want the whole world to see and share your social media campaigns but just don’t know where to start? Time to hit The Viral Button.

Are you tired of creating fabulous social media content that you’re certain is guaranteed to go viral, only to notice later that it hasn't gone viral at all? You’re not alone. Making stuff go viral is one of the biggest challenges of the twenty-first century, right up there with getting an old key on a brand new keyring immediately after trimming your fingernails.

Independent research suggests that over 98% of social media users don’t understand why things go viral at all. The same independent study revealed that a shocking 87% of so-called social media experts don’t understand or practice Virality. They would much rather choose to believe that it is impossible to guarantee a campaign will go viral.

The truth is out - Virality is easier than you think

Making things go viral, or the practice of Virality, is actually a far simpler concept than initially thought. It’s a process that has been used by all of the most successful viral marketing campaigns of the past decade. While they might seem simple, at the heart of them all has been one very similar piece of code.

We can’t go into the intricacies because our patent is still pending, but Virality is basically a process that uses a highly intelligent and reactive algorithm alongside simple concepts.

These simple concepts are things that social media managers have been dabbling in for years - for example, audience insights, engagement rates on posts and prominent network activity times. The top secret algorithm understands the fundamentals of how these concepts are intrinsically linked, and is able to essentially provide mega-optimisation as a result.

We've simply put this algorithm into a playful plug-and-play platform. So now it really is as simple as the push of a button.

Why we created The Viral Button

We created the viral button because we understand the pressure of being asked to make something go viral and having no idea where to start. We also think it’s unfair that the art of Virality be reserved for the privileged few.

Clearly, you don’t want everything to go viral because that could be detrimental to your brand in the long run - just your very best campaigns, maybe once every couple of years. It’s also important that we stress that we are unable to take any responsibility for the ramifications, positive or negative, of viral social media campaigns as a result of use of The Viral Button, whether intentional or accidental.

Interested? Keep your eyes on our Facebook and Twitter pages for the latest production and release date updates.

Meet the Team: Naomi Couper

Naomi Couper Giraffe Social Media Social Advertising Manager

Just incase you hadn’t noticed, the Giraffe Social Media team has been growing lately. Over the past couple of months we’ve had the privilege of welcoming Sam, Jess, Harry and Mo to our office of joy, and we’re incredibly excited about the parts they are going to play in helping to evolve our service. But there’s more to a team than it’s newest members…

There are a few key people in the team who have played big roles in catapulting the Giraffe vision to where it is now. Earlier today we were flabbergasted to realise that we’d never properly introduced you to one of those people - our social advertising manager Naomi Couper!

Naomi has played a number of different parts since she started here back in 2013. To give you a better idea of who she is, what she does and what makes her tick, we politely forced her to answer one or two obscure questions....

Hello there! What’s your name and where do you come from?

Hello! My name is Naomi and I’m from Portsmouth!

Naomi - is that short for anything?

Funny you should ask, it’s actually short for Naomiflan. It’s not really. That’s a joke...

Fair enough. Tell us a little about the roles that you’ve taken since you started back in 2013…

Well I started off as a social media manager which was super fun, but I have always had an interest in social advertising. So back in January 2016 I took on the role of social advertising manager.

What does your current role entail?

I look after the paid advertising of every client at Giraffe, ensuring that every advert is achieving the best results possible!

Describe yourself in three words, one adjective, one verb and one abstract noun.

Oh! Okay, err… Alive, pottering and... imagination?

What is your favourite temperature in degrees centigrade?

12 degrees. 100 percent 12 degrees.

What’s your favourite word to pronounce?

Blancmange. I absolutely love blancmange and saying the word blancmange. Blancmange.

What’s the weirdest dream you’ve ever had?

I once had a dream that my mum was in the Spice Girls and her stage name was Old Spice. I recall that was both strange and amusing.

If you could have a pet anything what would it be?

I’d quite like a raccoon to sit on my shoulder! You see the YouTube videos of people with them and I’ve always been quite jealous. I’d name him Artemis.

If you were in a circus how would you ensure your act had the most pzazz?

Fire. Fire everywhere. Pyrotechnics are the one

What's your least favourite colour and why?

Probably magnolia - because it can’t make up it’s mind between yellow and white.

Any dietary requirements we should be aware of?

I hate seafood and sometimes I pretend to be allergic to it at soireés to avoid eating it… that’s when I get invited to soireés.

Duly noted. Where is the coolest place you've ever visited?

The Giraffe Social Media garden! It’s the place of legends.

What first comes to mind when I use the word palpable?

Mulchy paper.

Lastly, what would your superhero name and superpower be?

Okay, my name would be WhitNae, and I would have the power of song!

Giraffe Welcome Jess to the Team

Giraffe Welcome Jess Newman

There’s something a little different about all of us, and that’s just great. We delight in individualities here at Giraffe Social Media; we know that those different perspectives come together to help make our service stand out from the crowd. This week we are welcoming a brand new Giraffe to the family - Jess Newman!

We are incredibly excited to welcome Jessica Newman as the newest member of the Giraffe family! Jess has a degree in media studies from Portsmouth University and is looking forward to getting stuck into marketing for some of our social media clients.

We stole her for a few moments to find out a little more about her and what makes her tick...

Hey Jess!

Hey!

What most drew you to applying to become part of the team?

Well, I saw the ad online and just felt really drawn to it! It seemed like a really exciting and energetic place to work, and I could totally see myself working there.

What are you most looking forward to about working here?

I’m most looking forward to getting stuck in with my social media clients. Some of them are very similar to my own personal interests, so I can’t wait to help them achieve their goals online.

Which celebrity do you like to think people mistake you for?

I’d like to think Reese Witherspoon, she’s just amazing. I think she’s great. Oh, actually Kate Winslet - she’s similarly amazing and just as great.

Which celebrity do people actually mistake you for?

I don’t think I’ve ever been mistaken for a celebrity. Because I am one. I’m kidding! Nobody as far as I’m aware...

What is the theme song to your life?

It’s got to be the Pirates of the Caribbean Theme tune. It just makes you want to go for it and seize the day. I used to listen to it on the train on the way to my old job and it would really help wake me up and get me pumped! Also I like Pirates, so it’s a given really.

If you could have a mythical creature as a pet, what would it be?

Ooh, probably a Mermaid because I’m still a Disney Princess at heart and I admire Ariel. Especially her hair. She has amazing hair. I could brush it all day.

What’s your favourite hour of the day and why?

These are strange questions! Erm, probably 2100 hours because that’s when the best programmes are on the television.

Any dietary requirements we should be aware of?

Not really. I like all the food. So maybe the only requirement is extra food - just leave it around the place. However, the texture of couscous grosses me out a bit and I’m not too sure about cinnamon.

Duly noted. If you were a superhero, what would your name and power be?

My power would be to be able to eat any food and never put on weight. Not really a super power as such, more of a higher metabolic rate. And my name - The Munch Machine! Or Lady Nom Nom.

Books or films?

I’d have to go with films as I am a bit of an IMDB addict. I love crime thrillers but also fantasy, especially the Harry Potter films.

Lastly, if you could know the answer to any question what would it be?

Why would anyone wear Crocs?

Giraffe Welcome Sam to the Team

 

Sam Faulkner Giraffe Social Media Manager

The people who make up Giraffe Social Media are by no means just cogs in a big corporate machine. Our team members’ individualities are each essential components to what we do here ­- and this week we welcomed a brand new load of them in the form of our newest social media manager Sam!

Following a really competitive round of recruitment we are incredibly excited to be able to welcome Sam Faulkner as the newest member of the Giraffe family! Sam has extensive experience working in video games marketing and journalism, and joined us as a social media manager on the 20th July. We’re really looking forward to seeing him lend his unique knowledge and natural creativity to achieving our clients’ goals.

We often proudly rant about the individualities of our team being integral to making our service so successful! So we set aside a little time to meet him, learn about his passions and what makes him tick -­ in true Giraffe fashion…

Hello there Sam!

Hey, how’s it going?!

What most drew you to applying to become part of the team?

When I first moved to Portsmouth I started looking for companies that specifically fit my own ideas and attitude towards working, and also that had a personality that I could get on board with. So I went on Giraffe’s website and although it sounds really corny I immediately thought “Yeah, I want to work there!” In hindsight, that was back in January and it’s now June, so I kind of played the long game there!

What are you most looking forward to about working here?

I’m really looking forward to being able to work with a variety of different clients. I’ve been working on one project solidly for the last two years, so I can’t wait to be able to spread my wings a little.

Which celebrity do you like to think people mistake you for?

I don’t like to think, I know that people mistake me for Kayvan Novak, Facejacker. I’d like to pretend that people mistake me for Brad Pitt, but deep down I know that’s really not the case.

What is the theme song to your life?

That would have to be Stone Cold Steve Austin’s entrance music, simply because I’m a real wrestling nerd and Stone Cold was a real father figure when I was growing up. Maybe not the best father figure, but one nonetheless.

If you could have a mythical creature as a pet, what would it be?

Well everyone would say dragon because of Game of Thrones, and that’s dull so I’m not saying that. Probably a Leprechaun simply because they can speak English and keep up a decent conversation. The last thing you want is to be stuck with a hydra or a chimera and not be able to understand a single word they're saying. No, leprechaun it is -­ for the bants. And also for the gold. All the gold.

If you were reincarnated as a zoo animal, what animal would you be?

I’m trying to think what gets the biggest paddock. So long as Jurassic Park doesn’t count as I guess you’re referring to animals that aren’t extinct, I’d have to pick panda. They get a good­ sized paddock and a great social life. I’d be happy to chew bamboo and hang any day of the week.

If you were a superhero, what would your name and power be?

I kind of feel like you as a superhero you should earn your name. It’s a little selfish to just turn up and say “Hi there, I’m Captain Power” or whatever. Unless you’re invisible, in which case your name is made for you. That said, I would have superhuman strength so Captain Power it is. Unless I’m invisible, in which case Captain Invisible.

Elves or Dwarves?

Elvish gear gives you better mobility stats so I’ll go with that. I like to be able to get around quickly.

And finally, if you could know the answer to any question what would it be?

This one.

Thanks Sam, great to have you on board! Interested in finding out how you could become part of the Giraffe team? Check out our list of current vacancies...

Meet the Team: Jerri Cook

Jerri Cook Senior Business Development Manager

We’re proud of our team at Giraffe Social Media! And why wouldn’t we be - it’s those little individualities that help make our team stronger and more diverse, and when we work together we constantly achieve the best for our clients.

We’d love for you to meet some of us - up today; senior business development manager, Jerri Cook…

Hello there Jerri! Tell us about yourself and what you do here at Giraffe?

Hello Mark. My name is Jerri and I’m senior business development manager here at Giraffe. I help to develop ideas for new clients who want to expand their digital presence and succeed on social media. I’m also the second oldest - which nobody lets me forget.

Have you worked here long?

We are just coming up to my two year anniversary here and it’s been amazing seeing the vast changes over that small amount of time.

What do you love most about being part of Giraffe Social Media?

It’s fantastically rewarding to genuinely help businesses achieve great results while being part of such a strong and fun team. I also get to play with Pokemon figurines and listen to angsty teen music, which is just great.

What’s your favourite social network and why?

I’m a devoted Facebook user myself, predominantly because it has my widest network on it and it allows me to connect with friends and family.

Now let’s get serious. What’s the theme song to your life and why?

Errrm… Oh my gosh… Cacharpaya by the eighties South American tribal band Incantation. Because it’s just a fun, feel good, fantastic tune. I challenge anybody to listen to it and not agree with me. The addition of alcohol may assist.

What do you like to think you’d be doing if you weren’t here at Giraffe?

I’d love to think I’d be working for the RSPCA as I really love animals.

What was the best era for music and why?

It’s too hard to choose. Anything from eighties up to early 2000s! But if I had to choose I’d probably go with the 90s - because I grew up with it.

What three things would you take with you to a desert island?

Okay. I have the survival skills of a bluebottle next to an open window so these are completely impractical. I would take chocolate, my phone, and a mains plug. And hope for the best. Desert islands have electricity right?... Oh no, I’d definitely need to take my cuddly toy Jimmy the Bunny because I’m nearing 30 and still can’t sleep without him.

What are you waiting for somebody to invent and what would you do with it?

Calorie free chocolate! What would I do with it? EAT IT IN AMPLE QUANTITIES OF COURSE!

What’s your favourite favourite?

Ahh! That’s hard! I would say Peep Show at the moment...

Finally, how do you like your eggs in the morning?

Boiled eggs and soldiers... Actually that’s not true - eggs should not be eaten in the morning, unless with a fry up. Give me chocolate instead.

Meet the Team: Rachel Williams

Meet the Giraffe Team - Rachel Williams

At Giraffe Social Media, we take vast amounts of pride in the diverse talents and individualities of our team. The world of social media is incredibly fast moving, and so evolution is one of our key values - so we often collaborate and draw upon each other’s unique skills and experiences.

We’d love for you to meet some of us - up today; social media manager, Rachel Williams…

Hello Rachel! Tell us about yourself and what you do here at Giraffe?

Hello there! I am a social media manager with Giraffe. My role involves creating interesting and engaging posts for a diverse range of clients, from interior designers to cosmetic surgery clinics, in order to meet their individual goals.

Have you worked here long?

I’ve worked here about seven months now, but I feel like I’ve been here ages!

What do you love most about working as part of the Giraffe team?

It’s a really interesting team of people to work with! My job allows me to be creative on a day to day basis, which is something which I absolutely love. And there always seems to be cake, although I tend to be the one baking it…

If you could give one tip to someone looking to boost their digital presence, what would it be?

The whole point of social media is to be social- it’s in the name! So ensure that you speak with your audience and make them feel appreciated and listened to.

Now on to the important questions; if you were a superhero, what would your name and power be?

Ahh! Okay, I know what my power would be - I would have the ablility to see someone do something and immediately be able to do it myself. So I could watch The Avengers once and then nail all the fight sequences! My name though… possibly Super Rae? Or Raegun. Yeah, we’ll go with Raegun.

Do you have any secret aspirations that you wish to make un-secret?

It would be brilliant to write a bestselling novel. Like a modern Jane Eyre with punk bands and less women detained in attics.

What’s your favourite piece of fiction?

Just one!? I don’t know if I can do one - you can have my top five...The Lacuna by Barbara Kingsolver, A Suitable Boy by Vikram Seth, We Need to Talk About Kevin by Lionel Shriver, I Capture the Castle by Dodie Smith (the same person who wrote 101 Dalmatians), and The Bad Girl by Mario Vargas Llosa. I like big books and I cannot lie.

Werewolves or Vampires?

Vampires every time. Better outfits. And, if I’m honest, I never really left my teen goth phase.

What’s your favourite word to pronounce and why?

That would be tenebrous, which is a very fancy way of saying gloomy - going back to that teen goth thing! I like it because it flows. I also like oxymoron - because I think it’s funnier than the actual meaning of the word.

What’s your favourite favourite?

Wow, that’s hard! I think maybe exploring new places? Or maybe the search for the perfect burger - which is ongoing.

And finally, how do you like your eggs in the morning?

Poached with advocado on toast, or boiled with soldiers; you’re never too old for soldiers.

Meet the Giraffe Team: Mark Gandey

Content Marketing Manager Mark Gandey

The Giraffe team is a collection of individuals with diverse talents and interests. We pride ourselves on the fact that we are all different and able to bring a specific skillset to the work that we do; it’s what makes collaboration within the office so much fun! We’d really like you to meet some of us, which is why we started this collection of meet the team articles.

Although Social Media is a big part of what we do here, it’s not everything! Up today - Mark Gandey, Content Marketing Manager. (Yes technically I’m interviewing myself, but only because nobody else offered to. I don’t have split personalities.)

Hello there. Who are you and what do you do at Giraffe?

Hello me. My name is Mark Gandey and I am Content Marketing Manager here at Giraffe. My role is to produce engaging web, blog and email marketing articles crafted with certain targets in mind depending on what the client wants to achieve.

How long have you been at Giraffe?

I began back in July however it feels like I’ve been here for much longer!

What do you like most about working here?

The people are incredibly talented and great at what they do. Everybody always has their eye out for industry trends which helps create an environment where we all learn and develop constantly. It’s a brilliantly creative and collaborative place - which suits me right down the ground. And my table tennis skills have improved dramatically.

If you could give one tip to anybody looking to boost their digital presence, what would it be?

Quality content is the most important thing. You need to be offering something that will engage your audience and not always trying to make them buy or endorse your product. Sure, your USP is important to you and to your competitors, but it’s not going to matter to your consumers at all if your brand isn’t friendly, engaging and willing to reach out to them in a human way.

What would you be doing if you weren’t a Content Marketing Manager?

Probably be a stage producer. I like writing and creating theatre and I’m a little bit of a diva myself so that would be nice. Or I’d own a micro-brewery. Or be a rock star. And I’d be an astronaut who saves dolphins from illicit tuna fishing practices while discovering ancient societies in the Amazon.

If you could have one superpower, what would it be?

I would be able to make the correct or best possible decision in any situation, instantaneously.

Elves or Dwarves?

Dwarves. Elves are so stuck up. They’re all like “I’m immortal” and stuff and I just don’t dig that. Give me ale and axes any day.

What is your favourite piece of fiction?

I like too many books, however, every year at Christmas I read A Christmas Carol, so that's certainly a strong contender.

What is your favourite favourite?

Wow, good question me. Probably my wife. Or Gregg’s festive bakes.

Finally, how do you like your eggs in the morning?

Scrambled with smoked salmon on toast, a squeeze of lemon and a crack of pepper. With bucks fizz. And great conversation. It’s like Christmas morning every day.

Meet the Giraffe Team: Jessie Rodda

Giraffe Social Media Manager Jessie Rodda

Here at Giraffe, we recognise just how important each and every member of our team is. Our little individual personalities are what make us so successful, and we are a very social bunch. So you can get a better idea of what we are all like, we’d love you to meet some of us! Up today: Jessie Rodda, Social Media Manager.

Who are you are you, and what do you do at Giraffe?
Hi! I am Jessie Rodda and I’m a Social Media Manager at Giraffe. I’m in charge of running campaigns for a wide variety of clients; everything from authors to hypnotherapists! Meanwhile drinking a lot of coffee and playing terribly at table tennis.

How long have you been here at Giraffe?
I have been here since the end of June.

What do you like most about working here?
I like the creative aspect of the job and I love the fact that I get to do what I am passionate about. I also love the laid back atmosphere and having the privilege to work alongside a very lovely team.

Thanks Jessie, you’re not so bad yourself! Has anything happened recently that you’re particularly proud of?
One of my clients Eko Atlantic got over 6000 new followers over the weekend! They are a new city being built in Lagos, Nigeria, intended to be the new financial hub of West Africa - exciting stuff!

If you could give one tip to somebody looking to boost their Social Media presence, what would it be?
Always have your audience at the forefront of everything you do!

What would you do if you weren’t a Social Media manager?
Probably saving the world through the power of telekinesis… However, I don’t have the power of telekinesis… So I’ll probably just stick to being a Social Media Manager.

You may have just answered this, but if you could have one superpower, what would it be?
Actually it probably wouldn’t be telekinesis. I’d like to be able to fly because I can’t drive and most of the time I don’t really want to walk anywhere.

What’s your favourite book?
I have two! Either The Shining by Stephen King or The Daughter of Smoke and Bone Trilogy by Laini Taylor.

What’s your favourite quote?
The reason birds can fly and we can’t is simply because the have perfect faith, for to have faith is to have wings.” J.M. Barrie

What’s the theme song to your life and why?
I don’t want it to be, but I think it is almost definitely “Creep” by Radiohead. The reason why is fairly self-explanatory.

Finally, how do you like your eggs in the morning?
I like mine with a kiss! Ha, no. Dippy egg and soldiers all the way.

Meet The Giraffe Team: Jamie Best

Giraffe Social Media Manager Jamie Best

We are a friendly bunch here at Giraffe Social Media and are proud of our staff. We believe that our individualities are integral to the value of our company, and we’d love for you to meet some of us! Up today: Jamie Best, Social Media Manager.

Who are you and what you do at Giraffe?
My name is Jamie Best and I am a Social Media Manager here at Giraffe. I am in charge of running Social Media for a wide variety of clients, all with different tones and goals.

How long have you been at Giraffe?
I began part-time 9 months ago and moved full time in May this year.

What do you like most about working here?
Getting insights into so many different industries has allowed me to broaden my knowledge. You also get to become a part of so many different companies and do your bit in collaborating with marketing strategies.

Has anything happened recently that you’re particularly proud of?
One of my clients Bar Italia Uxbridge received great engagement from content due to campaigns I had been running over the summer. Also, I have effectively carried out effective market research for Designer Fighter, providers of custom martial art gear, which successfully gained insight into what products they should launch next year.

If you could give one tip to anybody looking to boost their Social Media presence, what would it be?
Treat being a Social Media Manager like being a good boyfriend - always listen!

What would you be doing if you weren’t a Social Media Manager?
I’d like to think I’d be a premier league footballer, but in reality, I’d probably just be the kit man.

If you could have one superpower, what would it be?
Control metal - it could be really deadly and also really handy around the house. That guy from the X-men does not utilise his powers well, that’s all I’m saying. Imagine it - you could do your ironing while having a shower.

If you could meet anybody, living or dead, who would it be?
Michael Jackson - we could go on a few rides at Neverland, chill out with his pet monkey, maybe he could even teach me a few dance moves. Boy, I could do with teaching a few dance moves.

What’s the theme song to your life and why?
AC/DC - Shoot to Thrill. Because it’s high octane, holds loads of good memories for me and is an epic song to enter a room to. And it’s used in Iron Man 2 - I love Marvel films.

Finally, how do you like your eggs in the morning?
Leave the eggs - give me extra bacon.

Is Social Media Here To Stay: A Mozzarella Memoir

Giraffe Social Media Phil Treagus

Giraffe Social Media managing director Phil Treagus lends us his expert thoughts on why social media is here to stay - and why businesses need to get on board or risk damaging their reputation...

A real pet-hate of mine is restaurants whose chosen table layout leaves you with no choice but to sit within food-pinching distance of other guests. Not that I’m paranoid about random members of the public stealing one of my mozzarella in carrozza when I look the other way, but rather I prefer a certain level of conversational privacy when dining out. One such restaurant is our local Prezzo, the location of the meal that I took my girlfriend for earlier last month in celebration of her birthday.

We deliberately elected for a table in the corner that had a vacant table for two to the left and a wall to the right. Inevitably, within minutes of ordering some drinks we had new table neighbours; a charming elderly couple. We smiled and politely acknowledged each other, then sat in awkward silence for a few moments as if the four of us were now on a double-date that Prezzo had clandestinely organised.

It was what happened next that spurred me into penning this article. The elderly man reached for his pocket and rather than a handkerchief, he pulled out an iPhone 5s. Without skipping a beat, his wife broke the silence by saying; “What are you doing?” I already knew what he was doing. With a stealthy glance towards his phone, I could see he was checking in on Facebook. I don’t think it is unfair to say that this man was at least 70 years old. Suddenly a smile spread across my face. I knew already that social media was undeniably important - and this moment in time cemented for me the concept that it was here to stay.

Here was a man who was old enough to remember the Second World War and he was checking in on Facebook. Sadly for his wife, he spent the rest of his meal browsing Facebook and the BBC Sport app, occasionally nodding and providing the bare minimum acknowledgements to appease his wife’s conversation. But regardless, this small act provided conclusive evidence of what many already know – social media isn’t going anywhere. In fact, it’s only just beginning. The first wave of its dominance is ensuring that everyone is using it.

As a previous film student, I liken this stage to the scene in Independence Day, where the alien spacecrafts begin to hover over all of the major cities. Social Media is in position and ready to take over, just like those aliens, but with fewer aliens. An estimated 1.73 billion people are already using Social Networks.

Independence Day Film alien space craft

Several years ago, Erik Qualman said that infamous phrase that everyone who works in social media is bored of hearing, ‘The ROI of social media is that your business will still exist in 5 years’. He said that on the first day of 2013. So technically, if you haven’t already commenced your social media marketing, you have 3 years, 3 months and 24 days from the day this article goes live, to do so. I think a lot of people probably scoffed at this idea when Erik first verbalised it, but as I sat with my girlfriend in Prezzo, watching a 70 year old man check-in on Facebook – it is hard to deny it.

No industry can accurately say that their target audience isn’t on social media. Unless your target audience is the Jawara tribe of the Andaman Islands; they’re not on social media. (Yet.)

Social media can be daunting to those who are unfamiliar with it. But that is why Kane and I started our company, to help the 70 year old guy in Prezzo who may run his own company. The countdown has begun to the decimation of businesses who fail to adapt to the new omnipresent digital environment we all live in. I beg you to not be left behind. Giraffe Social Media is the Will Smith and Jeff Goldblum of social media, and we’re ready to save the world’s businesses from extinction.

By Phil Treagus, Managing Director

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