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Social Media News Roundup: February ’17 Week 1

We’re only a few days into February and already it’s starting to look like a big month for social media news. Here are some of the biggest stories. Facebook celebrates Friends Day with a strange video on a day which isn’t Friends Day Facebook have

Social Media News Roundup: January ’17 Week 4

Seven days is a long time in the world of social media. Let’s take a look at a few of the biggest news stories over the past week. Study shows that middle-aged people spend more time on social media than Millennials Until now the word

Social Media News Roundup: January ’17 Week 3

A week is a long time in the digital age. Here’s our roundup of some of the biggest social media news stories of the past seven days Instagram live lands in the UK Instagram users in the UK, Germany, France, Brazil and Canada are now

Facebook research looks to allow people to communicate via brain waves

Facebook may be investing in futuristic technology that uses neuroimaging and electrophysiological data to let humans communicate via brain waves. Last year Facebook created an uber-secretive research division named Building 8. Headed up by ex-Google Advanced Technology and Projects Group Executive Regina Dugan. Its vision

Snapchat Introduces Enhanced Goal-based Bidding for Ads

Snapchat have begun giving advertisers a greater variety of options for how they bid on ads via its API. The new upgrade is called goal-based bidding and makes use of machine learning technology in order to allow users to make ads more relevant to their

Christmas Social Media Tools to Help Keep You Sane Until New Year

Just because Christmas is a great opportunity for marketing doesn’t make it an easy time for social media managers. On the contrary, it’s all too easy to get so wrapped-up (if you’ll pardon the pun) in the preparation that you overlook vital parts of your

The First Ever Facebook Live 360 Broadcast

Facebook have announced the introduction of Facebook Live 360 degree video, with the first published 360 Live stream scheduled to be broadcast on the National Geographic Facebook page at 20:00 Greenwich Mean Time. Yesterday, in a post on Facebook Media Centre, the launch of Live

Facebook Adds Snapchat-esque Geo-filters

Facebook has continued its tirade into casual plagiarism by releasing another feature reminiscent of Snapchat’s lenses and filters. Facebook’s new Camera Effects Platform will allow users to add what they are calling “frames” – custom image geo-filters. Facebook have been on something of a feature

Facebook Express Wifi Launched in India

Facebook’s Internet.org has launched a new service in India in a bid to connect those in currently under-served areas. Express Wifi works alongside local businesses to offer affordable access to the internet. This isn’t the first attempt Zuckerberg has made at trying to take advantage

Instagram Live Video & Ephemeral Direct Messaging

As one half of a two-part major update, Instagram live video capabilities have begun rolling out with an ephemeral twist on Stories to users globally. The new feature comes alongside yet another Snapchat-esque addition that allows users to send disappearing photos and videos as direct