Air France is one of the largest airlines in the world, operating over 2,000 flights every day across its worldwide network of 168 destinations in 78 countries. In 2004, Air France was ranked as the largest European airline with 25.5% market share. Air France approached us regarding a short growth campaign for their UK social presence.
- Take their UK Twitter account to a new level of credibility and engagement by increasing their following to their pre-set targets.
- To grow the social accounts for Britannica, we used a strategy of using highly targeted and continuously optimised growth ads on Twitter. Given the scale of the campaign, we worked closely with our contacts at Twitter to ensure we maximised results.
- During the campaign, we managed to achieve the KPIs set at the beginning the campaign, by optimising the advertising on an almost hour by hour basis to ensure targets were hit.