Casillero del Diablo
Casillero del Diablo recently announced their major Marketing campaign for 2015 and a brand new tie up with Sky Movies. In the deal which is set to run for a year from March 2015, Casillero del Diablo will feature across 8 Sky Movies channels, 7 channel partner movie channels, as well as numerous movie slots across Sky 1 and Sky Living.
In total, Casillero branding is estimated to reach over 44 million individuals across the 12 months of the campaign. The Casillero branding will accompany some 55,000 movies which are being launched by Sky in 2015.
Giraffe have been tasked to ensure all social media activity compliments the penetration of Casillero del Diablo during their 2015 partnership with Sky Movies.
Objectives: To increase web traffic by 5% month on month and to increase sales in UK by 2% month on month.