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Social Media News Roundup: January ’17 Week 4

Social Media News Roundup January Week 4 2017
Seven days is a long time in the world of social media. Let’s take a look at a few of the biggest news stories over the past week.
Study shows that middle-aged people spend more time on social media than Millennials

Until now the word “Millennial” has for some unknown reason, had negative connotations. Regardless of the fact that it just refers to a group of people currently between 18-24, it has been widely adopted as a derogatory term, suggesting that those lot are narcissistic technophiles. Because they practically live on the internet, right?

Well, thanks to a recent report by Nielson which looked at users in the US, we now know that Generation X (currently 35-49 years old) are actually the ones who spend the most time on social media, averaging 39 more minutes a week than their young counterparts.

Facebook’s latest update could result in users seeing more longer videos

Facebook looks determined to further hone in on the video-viewing habits of users by changing the way it ranks longer videos in News Feed. According to an announcement on Thursday, professionals realised that percentage completion should be weighed more heavily on longer videos as completing viewing of a longer video is a bigger commitment than a shorter one.

The change will roll out gradually and is considered a routine improvement to Facebook. The update is intended to alleviate instances of longer videos being unfairly penalised for low view percentage rates. Users are unlikely to see a significant change in news feed distribution but those who watch more longer videos are likely to see an increase in their appearance, while some shorter videos may appear less often.

Twitter is replacing Moments with a new Explore section on Android and iOS

As part of Twitter’s new streamlined interface for its Android and iOS apps, the Moments tab will be replaced with a new Explore section. The announcement was made officially on the social network’s blog on Thursday, however users have been reporting instances of testing the feature for a while now. According to Twitter, the motivation for the change is to help amalgamate live-streams, search, trends and Moments feature.

Editor - 

Mark is our resident content marketing manager and editor of our expert blog on social media and digital content marketing mastery. Alongside having a passion for enacting positive social change through media, Mark loves food, travel and art.

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