Social Media News Roundup: April ’17 Week 2
In the news this week - Snapchat announce new product, Twitter tests a complaints bot and a guy is 15m RTs away from a lifetime of chicken nuggets…
New Snapchat product confirms whether ads increase foot traffic
Snap is launching a significant new product which will allow businesses to see whether users visit their stores after seeing their advertisements on the app. Snap to Store looks at the number of people who visit a store within a week of viewing a vertical-orientated mobile ad on the social network.
This new product could enable marketers to correlate their campaign with genuine foot traffic in a much more significant and reliable way. Currently only used by select stores in the US, it makes use of location tracking via GPS to determine users’ movements.
Survey suggests Snapchat still teens’ favourite app
A recent survey of teenagers by Piper Jaffray has confirmed that, despite Facebook’s continual casual thievery of its products, Snapchat continues to be the app of choice for young people.
According to the research 81% of US teens said they use Snapchat every month. 39% confirmed that it is their favourite app, a fairly substantial figure when compared to the next biggest Instagram at 23%.
Twitter support testing a complaints bot
Twitter has begun testing a customer service bot to help handle questions and complaints via the company’s @support account. It can now serve automated replies to basic queries around five specific topics. According to Buzzfeed News, these include account impersonation and abuse reporting. A company spokesperson said this:
"We're testing a new @Support DM tool to make it easier for people to get help with certain support issues, directly on Twitter. This is a very early test and will be limited in scope for the time being."
Carter Wilkerson a mere 15 million retweets away from a year’s supply of chicken nuggets
A teenager from Nevada is (probably not) on the way to landing himself a year’s supply of chicken nuggets from American fast food chain Wendy’s. Carter Wilkerson, a self professed nuggs lover, may well set a new world record for retweets after reaching out to the restaurant, asking how many retweets he’d need to land himself a year of free nuggets.
The current world record for retweets is held by Ellen DeGeneres - the famous oscar selfie - which has more than 3.3m retweets. One Twitter user has estimated that a year’s supply of nuggets would cost Wendy’s around $650 dollars - whereas 18m retweets would be worth around $72,000 in advertising.