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Creating Brand Consistency on Instagram

Consistency is key when it comes to building your business. So what is Brand Consistency? Brand consistency is defined as the expression that affects the way people think about your business. The more consistent your communication with your audience, the more consistent your branding is. Having consistency within your brand
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Social Media Marketing: The Giraffe Guide

Social media marketing and traditional marketing used to be two separate avenues, especially when social media was in its infancy. Now, all methods are very much combined to give businesses the best chance to get their brand in front of potential clients. Social media has changed the way businesses market
Social Media for Startups - Three Steps for Success

Social Media For Startups: Three Steps to Success

Three Steps to Success on Social Media for Start-Ups 1. Create your strategy before your profile 2. Choose your channels wisely and listen to your audience 3. Experiment and be willing to evolve. A social media presence is essential for startups and small businesses. Used well, social media can help shape your

How to Find the Best Influencers for Your Brand

The social media influencer market is constantly growing, with new content creators joining the field every day. But as anyone who has started a campaign from scratch can tell you, sourcing relevant influencers can be more challenging than it first seems. If you’re looking to find the best influencers for
How can I use IGTV for Business?

How Can I Use IGTV for Business?

IGTV (or Instagram Television) is Instagram’s answer to YouTube, and launched back in 2018. It didn’t quite take off as expected, though, and you could be forgiven for leaving it out of your marketing campaign entirely. However, it’s actually a pretty nifty tool, so today we’re going to take a

Five Tips to Manage Your Social Media in a Crisis [Infographic]

A crisis can happen at any moment, and can throw your business into chaos. Changing market trends, cash flow problems and economic crashes are just three of many things that can turn your company upside down. During difficult times it can be tempting to abandon your marketing strategy completely, but

Easy Ways to Use Pinterest to Build your Business

Pinterest is a social media site with a difference. A cross between a giant visual search engine and a digital pinboard, it has the power to take your company to the next level. But why, and how, should you use Pinterest to build your business? Pinterest is a smart combination

How to Setup a Facebook Business Page

You’ve set up your business, you’ve hired your team and you’ve put up the Christmas decorations. But what next? What should be your first step into digital marketing? Facebook should be your first phase in the digital world. It’s free to use and has a pool of 2.45 billion users

Authenticity Breeds Advocacy on Social Media

Companies that invest in improving the authenticity of their brand on social media are investing in a framework that will allow them to command a far greater pool of advocates for their business. It’s clearly evident that in order to promote organic network growth, brands need to spend time engaging