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Tag: digital marketing

what is banner advertising

What is Banner Advertising and Does it Work?

If you’ve spent any time browsing the Internet, you are sure to have seen banner advertising. These small rectangular advertisements appear on a variety of web pages and vary in appearance and subject matter. However, they all share a basic function: Advertising. If you click on one, you’ll be taken
Isn’t Digital Marketing Just Marketing?

Isn’t “Digital Marketing” Just “Marketing”?

The power of digital marketing is a very real and discernible thing. You don’t have to look far to find evidence of successes that businesses have had because of their digital presence. So why do we still call it ‘digital marketing’? Isn’t it just ‘marketing’ now? What is Marketing? Marketing

5 Incredible TikTok Statistics You NEED to Know [Infographic]

TikTok is rapidly becoming the go-to platform when it comes to sharing and engaging with video content. The bitesize lengths allow for attention grabbing content that drives views, clicks and subscribers. With such a high user-base and recuring monthly visits, digital marketers cannot avoid including TikTok in their marketing efforts.

Our Top Tips for Repurposing Old Content [Infographic]

When it comes to posting content on social media, you don’t always need to make everything from scratch. There’s nothing wrong with repackaging your old content; making it relevant to today’s social landscape. In our infographic below, we outline some simple ways you can repurpose and repackage your existing content

Our Top Tips for Facebook Sponsored Posts [Infographic]

Last year, we made an infographic that looked into the differences between the various Facebook ad types. Whilst it’s important to know these differences, they won’t help you when it comes to creating sponsored posts and ads that convert. So now in this infographic, we’re giving away our secrets for
Influencer Marketing: The Giraffe Guide
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Influencer Marketing: The Giraffe Guide

Influencer marketing is now one of the most popular ways to market your business and products, but many do not fully understand what it is and what they need to do to create successful influencer marketing campaigns – so this influencer marketing guide has been developed to help you. There’s
How to master the SEO basics
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How to Master the SEO Basics

If you’re a business owner, making time to focus on your marketing and social media strategy is super important. After all, a good online presence has the power to build your brand, grow your audience and generate sales. It’s not all just about great Tweets and beautiful Instagram imagery, though

10 Ways to Increase Engagement [Infographic]

Aiming to increase your engagement should always be a part of your social media digital marketing strategy. A good level of engagement means that your content is doing well, your audience are hooked, and you could be looking forward to a boost in sales or app sign-ups. 10 ways to