Skip links
let's talk social
Giraffe Social

Tag: social media marketing

instagram marketing mistakes

The 9 Deadly Instagram Marketing Mistakes [INFOGRAPHIC]

It feels like every day there are changes to Instagram’s mystical algorithm which means us marketers have to find new and innovative ways of using the platform. However, whilst the algorithm changes on an almost daily basis, there are a few universal things that NEED to be avoided if you
the 4ms of influencer marketing

The 4 Ms of Influencer Marketing

The 4 Ms of Influencer Marketing: Influencer marketing is rapidly becoming one of the best ways for brands to reach a new audience on social media. With influencers all over the world fostering engaged audiences that look up to them, making use of influencer marketing is an excellent way of
social media campaign ideas for spring

5 Social Media Campaign Ideas to Try in Spring

Structuring your social media content plan according to current events and seasonality can create a good flow to your content and help your brand stay up-to-date and fresh. If you’re stuck for ideas for a spring social media campaign, look no further! We’re bringing you 5 creative social media campaign
amazon social media case study
Tags

Amazon & Social Media: How Does Amazon Use It?

Amazon is the e-commerce company that everyone knows about, but how has it used social media to get that notoriety? Amazon understands the effect that a solid social media strategy can have. Additionally, it has a clear understanding of who the target audience is. Based in the United States and
McDonalds social media case study

McDonald’s Social Media: A Case Study

McDonald’s is one of the largest and most well-known brands in the world. In this case study, you’ll see that McDonald’s also understands how to make the most of social media. Before we jump into the nitty-gritty, let’s look at some McDonald’s stats: McDonald’s Social Media: The Stats Established as
What is Content Creation?

What is Content Creation?

Content creation is a term used often in digital marketing, but what is it? First and foremost, we must answer: what is content? And, unfortunately, there is no simple answer. Content as a term is often used to refer to different things and acts as an umbrella term. HubSpot, for
Tags

Social Media and Content Compatibility

Social media and content compatibility goes hand in hand to ensure great results from your digital marketing. What makes them best buds is that one builds up the other and vice versa. Social Media and Content compatibility can create unprecedented results. A combined marketing strategy only works when all the
making authentic content

Making Authentic Content for Social Media

In the past few years of uncertain times, it is clear that there is an increasing need from consumers to experience real and authentic content on social media, especially when it comes to brands. Sprout Social has reported that “90% of consumers say authenticity is important when choosing the brands they