Video Editing Apps for Better Social Media Content
Getting more video content on your social media pages is a sure-fire way to increase engagement with your brand’s posts. Now social media marketers have access to a great selection of video editing apps and content creation tools that are making the process of creating compelling video content even easier.
It’s pretty clear now, as it has been for some time, that at the centre of any successful social media strategy is a diverse content calendar. Back at the end of 2015 many social media marketers were predicting that Live video would take the top spot in terms of what feature would see the most development and interest throughout 2016.
Predictions were certainly right in that case - no other features have seen quite the same amount of investment as Live throughout this year. However, as the novelty of Live capabilities has worn off, what has stayed true is the strength of video in general.
Video is an ideal format for content and can be something of an asset for dramatically improving big metrics such as click-throughs and conversion rates. According to studies, users who watch video are 64% more likely to buy a product online than those who don’t. So not only is video the perfect addition to help diversify your posting schedule, it can also be particularly beneficial to social media marketing results.
The reason video works
Social media users desire greater variety in the content mix they see on social networking. Video is a form of content that promises variety from click to click. For users, it requires less investment than text-heavy posts and offers more promise than image-based posts. However, as a result it requires a larger investment on the marketers behalf. Good video editing apps make all the difference here.
Whether you are looking to create entertaining, humourous video content, behind the scenes footage, expert advice clips or product-focussed presentations, there are a number of video editing apps that could help. Here are some of our favourites.
Splice, the basic video editor by GoPro, is a personal favourite of ours. It harnesses an uncluttered workspace to allow simple and effective video editing. Alongside benefitting from the ability to use it on the go, users get access to a library of high quality free audio back tracks and sound effects. It allows you to edit and splice together a variety of clips, add rudimentary filters and text overlays. The one downside is not being able to alter audio levels throughout a clip - but being able to export at 1080p for free gets a huge thumbs up from us.
iMovie has come preloaded on some iPhones and Apple devices, otherwise it costs £3.99 to download. If you have used the desktop version it should feel inherently similar. It allows you to easily splice together different clips, add titles and sounds, otherwise if you are cool with slightly vanilla video content then you could make use of the templates. It does feel a touch underdeveloped, but as a base video editing app it has its merits.
In many ways PowerDirector could be looked at as an Android equivalent of iMovie, taking on many of it’s features and even making use of an inherently similar layout. The one drawback is that it makes use of watermarks unless you pay a small one-off cost - which kind of renders the free version useless as a marketing tool.
Simply put, the Pinnacle Studio Pro app is much like a power-user’s version of iMovie or PowerDirector - and for that reason it comes at a relatively hefty price (£9.99). Pinnacle has been around for quite a while now with desktop software dating back to the 90s. It gives users a greater amount of control over audio and visual edits, speed, pan-and-zoom, picture-in-picture and textual overlays amongst other features.