Viral Video Marketing using Social Media
It is clear that technology, and in particular, social media has grown at a rapid rate over the past few years. With the bandwagon being driven by text-based sites such as Facebook and Twitter. This then evolved to image based ones like Instagram and Snapchat. With the love of YouTube, we now have converged the two to create networks like Vine and Keek, which are becoming more and more popular.
This growth in video social networking instantly raises the question, how can it be used for advertising? It can be understood that advertisers will place their work directly in front of their target audience. For example, television adverts for toys will occur on Saturday mornings in between children’s television programmes. With the popularity of the Internet at it’s peek in the 18-25 year-old age range, it seems only logical for advertisers seeking this audience age, to use social media to their advantage.
Vine and Keek take similar approaches to the new video social media trend; using video as a form of status update, moving on from the text-based or photo-based sites. Viral videos have always been a known trend for advertisers, they are a great way to entice an audience unknowingly. So essentially, Vine and Keek are just another platform for creativity and fun for advertisers. The brief video aspect of Vine means that you only have a small window of time to portray a message. As a result, this could mean for more imaginative adverts that really engross the audience.
However, it is not just the video content that is important, as tagging counts for a lot as well. Just with Twitter, and now Facebook, people and companies alike need to ensure they are hashtagging their work effectively. Now, this doesn’t mean tagging every relevant aspect to the video that you could possibly think of, but narrowing your options now to three tags that should guarantee to reach the social media users who may be interested in your product. Accuracy is key. If you produce content that ends up just becoming a spam to someone’s Keek or Vine feed, you will never get the credit where it’s due. You need to find ways to stand out, but be accurate as to who you want to reach.
Another tip to remember with these sites, is which one is best for you? Keek can be accessed on any computer, tablet or smartphone device, whereas Vine takes its place on mobile devices specifically. So just think about it, if your company or product would appeal to someone on the move, they why not focus more of your video viral marketing on Vine? Give people something to watch, enjoy and remember whilst waiting for a train or bus.
Advertising is a very competitive industry meaning it is always important to adapt to the change in public behavior. We can always expect any new social network that becomes successful to see all types of companies advertising their products on it shortly after.