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What is SXSW?!

Lets all head on down to the SXSW.

They say everything is bigger in Texas. SXSW is no different. The South by Southwest Conferences and Festivals, which take place in Austin every year, converge the music, film and technology industries into one uber awesome experience. SXSW claim they are the premier destination for discovery, and I’m not going to argue with them.

Have I gotten you all excited? Good. You should be. A ticket to this prestigious event could cost you upwards of $1500, and by most accounts it would be well worth every penny.

The event is split into three distinct parts, each with its own agenda. SXSW Interactive features an integration of innovative technologies. It has earned a reputation as a breeding ground for creative technologies and is described as the biggest event of its kind in the world. SXSW Music Festival is not to be outdone though, as it features an astounding 2,200 performances in more than 100 venues every single year. The music festival integrates social platforms and networking into the festival to foster industry relationships. On top of all of that, there is the SXSW Film Festival that features over 1000 entries and many keynote industry speakers. At festivals end, a handful of awards and honours are given out and represent a globally recognisable achievement.

This event brings together the latest and newest of everything under the sun and truly represents the innovative achievements of each and every year. Entrepreneurs, developers, producers, directors, musicians, engineers, inventors, anyone, even you, are all welcome to come and share ideas with the world. Big names such as Twitter, Foursquare, and SoundCloud have all taken part in, and gained recognition through SXSW. Who knows maybe you’re next…

Am I advertising SXSW without any compensation? Very out of character. Perhaps I should receive a free pass for my press contributions. Ill start the social media campaign; #SendMarktoSXSW anyone? Don’t worry, it will catch on…

This is a festival to mark off on your calendar, folks. You should check out the details for SXSW 2014 at and sign up the second registration opens on August 1st. I hope you’re excited and Ill see you all there next March!

The lasting question throughout my exploration of SXSW is simply this: Why on earth does this festival take place in Austin?

If you have an answer for me please share it!

Content Assistant – Mark Colvin @mcolvy.  

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