Who are the top 5 brands on YouTube?
For many, Youtube is the place to go when you want to watch a kitten or a puppy do something hilarious. You may even want to watch a baby attempt to eat the finger of his older brother (this example the baby will be called Charlie).
For brands however, Youtube is a serious business and some have it nailed. Here is a look at the top 5 brands on Youtube:
The company that bought you Mickey Mouse, Goofy and Miley Cyrus (perhaps the less said about her the better), have worked their way into a good position on Youtube. Disney have over 40 different channels reflecting a different area of their business, whether that be Disney Music or Disney Shorts. With over 15,000 videos published across their channels, nobody can say that Disney have overlooked the social media revolution. Their relentless posting has brought them great success, at present, they have over 100,000 subscribers.
You could say that Google have an unfair advantage when it comes to Youtube, but the amount that they post suggests they are playing by the same rules as everyone else. Their main channel (simply named Google) has over 2.1 million subscribers. They use said channel for showing off their newest gadgets, the most recent example being Google Glass, whose video topped 22 million views.
Nike are another company that have had a lot of success on Youtube, with many of their videos reaching over a million views. A number of their videos however, aren't focused on Nike products themselves, but feature more of an emphasis on the image of the brand, a brand that 'helps' people achieve greatness. One of their videos called “Just do it – possibilities” tallied up over 10 million views. This a fantastic example of how an artistic edge can give you just as much success as any other video.
Despite not boasting amazing figures in terms of Subscribers, Sony have demonstrated how to display technical brilliance when it comes to their product. Many of their videos include fantastic pieces of hardware in action, which gives the viewer a real in-depth look at how their products at work. However, the main page is not even their greatest asset. That comes in the form of VEVO. A channel that has most of the rights to share the newest music videos, first.
Much like Sony, Samsung pride themselves on demonstrating their products at work and appealing to the tech geek within us. Where they differ from Sony is when it comes to the amount of videos that they upload. With over 12,000 videos, they are a brilliant example of how consistency can be key to attracting subscribers, customers and even advocates of your brand.