Who should your business be following on Twitter?
When it comes to using Twitter for business purposes, the likes of Lady Gaga and Katy Perry don’t always provide the inspiration and motivation that you may be looking for. In addition, following everyone and anyone who happens to follow you back almost makes it impossible to get anything out of Twitter at all. For that reason, it is only right that as a business you should choose the right people and the great people to follow, so that in the end, Twitter becomes a two way street of communication. If you are struggling to understand who to follow on Twitter, have a read below.
Depending on the industry your business is in, it can be very difficult to find the right people to follow. However, an absolute must is following your clients and customers (it kind of goes without saying). They are the most important people to your business and therefore progress updates, news and general exposure to their everyday communications is essential to providing them with the best service possible. It can also be suggested that this is a great way to show your customers that you care about them.
Secondly, if you are aiming to be the best, you’ve got to learn from the best. Industry leaders are perfect to follow on twitter as you may be able to gain industry specific ideas and hear first about industry news. The important thing to note is that if they are industry leaders, they are that for a reason and they too were and still probably are, learning. In addition to this, they’ve probably made mistakes too and may, on occasion, offer you friendly advice.
Even though following everyone and anyone that follows you can sometimes make you lose sight of the real purpose of Twitter, it is important to make sure that the influential people that follow you are recognised and followed back, particularly as it can be useful to interact with them (you never know, you may need to use their services in the future. Or vice-versa). Influential people are great to be in contact with as not only are they interacting with you, but your business as well. Using tools such as Klout, FollowerWonk amongst others, can be really useful in helping you find those influential people in your market.
Hopefully if you are looking to get more out of Twitter for business purposes, finding those important people in the categories above and interacting with them may help you on your way to success. If not, then it may be worth writing down what you want out of Twitter and following the right people that fit around your goals. However, it is more likely than not that after you start following the right people; you will find it easier to know who to follow in the long term.
For now though, why not follow Giraffe Social Media (@GiraffeSM) for hints, tips and tricks to help you on your way to social media success!