In this month’s Social Media Guide we’ll be focusing on ‘How to Do Social Media for Florists’ to help your business bloom! It can be difficult to know how to represent your florist on social media, and with such a flourishing industry the competition can be rife. But that’s where we come in!
Florists are some of the most unique and aesthetically pleasing businesses around, and it can be difficult to separate your flower shop from the bunch. Here’s our tips on how to do social media for florists to make your brand the freshest flower in the garden.
Choose Your Platform
Social Media as an industry has a multitude of platforms for you to choose from in order to represent your florist. The platform you decide on is dependent on the type of content you want to share and who your target audience is.
Instagram is the ultimate social network when it comes to targeting a younger demographic. More than half of its users are between the ages of 18-34, making Instagram one of the top runners when it comes to keeping your content young. For this social network, it’s all about the imagery. And the younger generation LOVE sharing their insta-worthy flower arrangements. Whether it’s from weddings, photoshoots or just a really aesthetic rose, they’re all about keeping it fresh and floral.
Shooting, sharing and storying is what Instagram is all about and for a florist the opportunities are endless!
Definitely one of the OG social media networks, Facebook is still ruling over the digital space with over 2.7 billion users worldwide. This platform is definitely best with connecting to an older generation of users, as well as generating both visual and text-based content.
So, if you want to create a Q&A for your flower enthusiasts, live stream a masterclass in floral arrangements or engage with your local community then Facebook is the place to be.
Want to learn more about Facebook marketing? Check out some of our top tips here.
TikTok
TikTok is the new kid on the block, but it has absolutely dominated the social media marketplace with over 800 million active users. This platform is all about the video content. From crazy challenges, wacky dance moves and so much more, this app is all about your creativity and grabbing your audience’s attention within a short 15-second window. If your florist is all keeping your content fresh then this is the place to be.
Why not check out our essential guide to using TikTok today!
Pinterest is the visual melting pot of social media. Perfect for creating mood boards, planning shoots, finding new ideas and sharing your content with ease. It’s a great platform for a florist who is looking to share their hand picked content with their audience! It allows people to easily access your website or other social media network and interact with you with ease.
Anything flower related is a great style of imagery on Pinterest. It can be home to some of the best inspiration for flower lovers around the world! Getting your florist on Pinterest can start creating an even wider audience for yourself.
Add Some Blooming Good Content
It’s time to showcase your talent and make your fresh floral arrangements the star of the show! Posting about your unique offering, showcasing some of the work you do for clients and sharing your own inspiration and ideas will get your audience engaged and interested.
As a florist it can be difficult to differentiate what you offer and why someone should connect to your brand. And one of the best ways to do so is to create some blooming good content!
@bowsandarrowsflowers has created an aesthetically pleasing feed that showcases what they have to offer. They specialise in wedding and event floral arrangements and share an array of content showcasing their work. By adding eye-catching imagery and creating content that your followers will enjoy it will allow you to obtain a greater audience and sell your services to your customers. Get creative with your content and enjoy the freedom and flexibility of what you can produce! With such an array of platforms and formats to choose from, the possibilities for you to create unique and eye-catching content are endless.
Colour, Colour and More Colour
Add as much colour to your social media as possible! Flowers are meant to be colourful and people enjoy seeing the array of colours that a florist has to offer. Play around with combinations, create a new and unique style of arrangement and make sure that you keep consistent to your brand identity. @thefarmhouseflowerfarm is a great example of a florist that LOVES to play around with unique and various colour combinations.
Their account is so wholesome and focuses on creating an experience for their audience. By showing you the journey of where the flowers are grown to how they style them and colour co-ordinate each of their unique bouquets. With a following of over 45k its clear as to why this florist is killing the social media game.
Create a Fresh Audience Base
The floral industry can be very competitive, and ensuring that you build a strong audience base is imperative to any florist. By showing off your product and offering something unique to your audience you will be able to build a strong base and a committed consumer.
Get your audience involved as much as possible! Keeping up engagement with your audience is important for any brand to be successful. Showing your customers that you are actively interested in their feedback, thoughts and opinions of your service offering will create strong brand loyalty amongst your consumers and in turn, allow for your brand to skyrocket into success.
Liking their comments, sharing user-generated content and communicating with them are all ways in which you can keep your audience engaged.
Through engaging with your audience and creating a strong brand voice through your own content, your floral brand should become a raging success and help to create a strong community and a loyal customer base.
Looking for a little assistance in kickstarting your social media? Why not get in touch with our awesome team at Giraffe today! We’re social media specialists and would love to be able to help get your florist growing and blossoming!
