Social media agencies can help propel your business to new heights, reaching a new audience of people ready to make a purchase. So, when looking for a social media agency to work with, it’s important that you find a team that has experience, expertise, solid processes, and more.
In the following article, you’ll learn the five VITAL things you need to look for when selecting a social media agency to take control of your brand’s marketing!
Experience
The agency should have experience working with businesses in your industry. This will ensure that they understand your target audience and what kind of content and strategies will resonate with them. If you’re a B2B company, you’ll want to work with an agency that has experience working with other B2B companies.
Additionally, you should look for agencies that have worked with a wide range of clients, across a broad spectrum of industries.
For example, here at Giraffe, we’re proud to have worked with clients from all over the world, in many different industries. Through this experience, we’ve gained in-depth knowledge of social media in many different scenarios, which in turn allows us to craft perfect strategies for each of our clients.
Expertise
The agency should have a team of experts who can handle all aspects of social media marketing, from content creation and scheduling to analytics and reporting.
For example, you’ll need someone who can write engaging content, someone who can design eye-catching graphics, and someone who can track your results and make recommendations for improvement.
Whilst this can be split across multiple people, we find that smaller teams of two to four people work best on social media. Having a close-knit team of experts allows our clients to benefit from all our collective knowledge, whilst also knowing who’s responsible for what.
To see what we get up to at Giraffe, you can check out our services here!
Process
The agency should have a clear and defined process for managing social media campaigns. This will ensure that everyone on the team is on the same page and that your campaigns are executed smoothly and efficiently. For example, the agency should have a process for brainstorming ideas, creating content, scheduling posts, and tracking results.
However, you should keep in mind that whilst standard processes are a must for any social agency, they also need to have the flexibility to adapt to the needs of your business. Think of the standard processes as the pizza base, and the personalised aspects as the toppings that truly make the service a perfect fit for your business.
Communication
The agency should be easy to communicate with. You should be able to get in touch with them quickly and easily, and they should be responsive to your questions and concerns.
For example, the agency should have a dedicated point of contact who you can reach out to with any questions or concerns. This person should be in regular contact with you, providing updates as to what’s going on behind the scenes.
At Giraffe, we encourage our clients to make the most of weekly phone calls with their team. Not only does this give them an opportunity to ask any questions they may have, but it also helps us to further perfect social content by gathering feedback, as well as plan ahead for campaigns and promotions.
Results
The agency should be able to show you the results of their work. This will help you to see how they can help your business achieve its goals. Return on investment is often the most important metric to be measured when undertaking any form of marketing, so working with an agency that can help you achieve your objectives is vital.
Here at Giraffe, we create monthly reports that include the metrics and results of the various projects we’re working on for our clients. These include paid advertising, organic social media, blog traffic, individual campaigns, and much more.
The Conclusion
So that’s it! Working with a social media agency shouldn’t feel difficult. The agency you work with will often be the deciding factor, determining if your marketing campaigns are a success or not, so picking an agency that gets your business is vital.
If you think your business needs a marketing agency, but you’re not ready to jump right in, we’ve got something to help!
Our free social media test will analyse your current social media presence and determine areas that can be improved. It’ll rank your platform selection, content, paid advertising, and much more to give you a final score out of 100, as well as information about what you can do to level up your marketing!
Want to get started with our FREE social media audit?
