goodyear lifestyle
Goodyear Lifestyle offers a range of licenced apparel using the globally-known Goodyear logo, meaning they can use the branding on various clothing items.
the problem
the problem
Goodyear Lifestyle approached us looking to increase their conversions, seeking to improve the number of sales being made through their social media presence. We were thrilled to be able to assist Goodyear Lifestyle in achieving their goals and working with a globally-known brand was hugely exciting.
the approach
the approach
As a globally known brand, we knew that there was a massive audience for us to tap into. We planned to target users who’ve previously shown an interest in the Goodyear brand or their competitors, then serve them ads and content that would resonate with their interests.
the solution
the solution
As part of the sales funnel, we used traffic ads to take people who would engage with the brand to the Goodyear Lifestyle website. Those who’d click through would be fans of the brand.
This is followed up with conversion ads taking users to the Goodyear store, using a website retargeting audience from the traffic ads so they can go through and complete a purchase.
We also used a Facebook catalogue to see the specific products purchased and used these images in the ads to ensure they were ultra-targeted.
Additionally, we regularly published organic social media content on Goodyear Lifestyle’s Instagram account. Doing this ensured that the brand was always front-of-mind for the Goodyear fans, increasing the chance of them engaging with and purchasing from Goodyear Lifestyle.
our work
our work
Alongside the ad types we ran for Goodyear Lifestyle, we also created a wide range of social media content. This content had multiple goals: For the Instagram posts, we wanted to showcase the products themselves, which was done through stunning photography. For the Instagram stories, we wanted to use the interactive stickers to engage Goodyear Lifetyle’s growing community through questions, polls, Q&As, and more.
the results
the results
Our partnership with Goodyear Lifestyle has allowed them to see some amazing results on social media! Through our bespoke strategy, we were able to grow their audience by 1,600+ people, gain them 130k+ impressions, and provide them with over $17,000 return on their investment.
It has been a joy to work with you over the last year, and I look forward to continuing to build the Goodyear Lifestyle Instagram account with you.
Ellie Mansell
Senior Licensing Executive, IMG
