The Bridal Collective
The Bridal Collective is the parent brand of several wedding dress brands, including Enzoani, Elysee, and PenLiv.
the problem
the problem
The Bridal Collective came to us to help spread brand awareness of Enzoani, Elysee, and PenLiv, the three sub-brands in their collection. They had posting down, with them regularly publishing stunning photography and video, but needed an extra push to a new audience.
the approach
the approach
Our approach to help The Bridal Collective grow brand awareness for Enzoani, Elysee, and PenLiv was to identify organic content that performed the best, and give them an extra boost through page promotion.
On top of this, we developed a bespoke advertising strategy using the stunning photography supplied by The Bridal Collective, which allowed us to reach a much wider audience of individuals interested in the industry.
To support these activities, we developed a range of traffic adverts on Pinterest, which drives yet more users from the platform onto the one of the three sub-brand websites.
the results
the results
We’ve seen huge success with The Bridal Collective, and by making use of our bespoke advertising strategy, they’ve received a staggering 16,000,000+ impressions collectively on their social accounts, and a huge 780,000+ engagements.
