Facebook remains a powerhouse in social media, with over 2.9 billion monthly active users as of 2023. Despite competition from platforms like Instagram and TikTok, Facebook holds a broad, multi-generational user base that offers unique reach potential for advertisers.
Despite being known as the “old person’s platform,” 70% of users aged 18+ in the United States are still using Facebook, showcasing the platform’s relevance among both younger and older audiences.
Age Distribution of Facebook Users
- Ages 18-24: Comprise 19% of Facebook’s global user base. While younger users increasingly engage on other platforms, Facebook remains popular for staying connected with friends, family, and local communities.
- Ages 25-34: The largest demographic on Facebook, making up 31% of users. This age group is active in lifestyle, career-related content, and social commerce.
- Ages 35-44: Represents 16% of users, with interests spanning family updates, local news, and group activities.
- Ages 45-54: Account for 10% of Facebook’s users. This demographic is more likely to engage with community groups, events, and educational content.
- Ages 55+: Increasingly active on Facebook, 24% of users are over 55. They engage most with news, lifestyle updates, and interest-based groups, and often spend more time on Facebook than any other age group.
Gender Distribution
Gender distribution is relatively balanced, making Facebook an inclusive platform for varied audience targeting.
- Male Users: Comprise 56% of Facebook’s global audience.
- Female Users: Account for 44% of the user base. Women on Facebook are often more active in groups, events, and content-sharing activities.
Regional Reach
- Asia-Pacific: The largest regional audience, with 1.2 billion users. Users in this region primarily engage with entertainment content, family updates, and small business pages.
- Europe: Accounts for 420 million users. European users frequently use Facebook for news, events, and community networking.
- North America: Home to 255 million users who engage with local news, community activities, and ecommerce features.
- Latin America: Holds 470 million users, where community groups and lifestyle pages are particularly popular.
- Africa & Middle East: A growing region for Facebook, with 210 million users using the platform for family updates, regional news, and business connections.
The Facebook Demographics Infographic
Check out and save the full infographic below:
This infographic was created using Facebook demographic statistics from DataReportal and Statista.
