When creating ads for Pinterest, understanding the unique Pinterest ad specs is crucial. Like all social media platforms, there are specific requirements and needs for creatives. Pinterest is no different.
Pinterest is a visually driven space where the right dimensions, formats, and creative elements can significantly boost engagement and conversions. Mastering Pinterest ad specs ensures your ads look professional and capture attention effectively.
Why Pinterest is Important for Digital Marketers
Pinterest isn’t just a social media platform; it’s a search engine for visual discovery. With 85% of users actively planning purchases, it’s a powerful tool for marketers to capture intent-driven audiences. Moreover, Pinterest drives 33% more referral traffic to shopping sites than other platforms, making it an ideal channel for e-commerce brands.
Pinterest also stands out for its longevity. Unlike posts on other platforms, which often disappear quickly, pins remain discoverable for months, even years, maximising ROI over time. By mastering Pinterest ad specs, marketers can align their content with the platform’s unique strengths, driving both awareness and conversions.
Pinterest Ad Specs: Formats and Dimensions Explained
Pinterest supports three main ad formats, each suited to different objectives.
1:1 Square Pins
Square Pins are perfect for concise, visually striking ads. The recommended size is 1000 x 1000 pixels, ensuring your images display crisply across all devices. These pins are particularly effective for product ads and promotions requiring bold calls to action.
Prioritise bold, eye-catching designs. Overlay concise text on your visuals to convey key information immediately. Ensure a clear, actionable CTA, whether it’s “Shop Now” or “Learn More.”
9:16 Vertical Pins
Vertical Pins dominate the mobile-first audience. With a recommended size of 1080 x 1920 pixels, they’re ideal for storytelling and step-by-step tutorials. Use dynamic visuals or videos to stand out in users’ feeds.
These can be perfect for fashion brands on Pinterest.
Keep text minimal and visuals dynamic. Incorporate motion elements such as GIFs or videos to maintain viewer interest. Mobile-friendly designs are non-negotiable for this format.
16:9 Wide Pins
Wide Pins, with a recommended size of 1920 x 1080 pixels, work well for showcasing products, landscapes, or cinematic campaigns. These pins are great for creating a professional and polished look, especially when combined with subtle captions.
Keep text minimal and visuals dynamic. Incorporate motion elements such as GIFs or videos to maintain viewer interest. Mobile-friendly designs are non-negotiable for this format.
Conclusion
Understanding and implementing the correct Pinterest ad specs ensures your campaigns stand out in a visually competitive environment.
From the choice of format to the nuances of creative design, every detail, no matter how minor it may feel, contributes to a successful ad. Pair that with Pinterest’s intent-driven audience, and your brand is set to achieve measurable results.
Looking for more insights and guidance for growing a brand on social media? Check out our infographic diving into the essential metrics that you NEED to track on social media.
