In this modern day, technology has become increasingly advanced, which has had great repercussions for the film industry.
Motion pictures are taking advantage of this and are becoming increasingly better in quality with higher definition and available in 3D. Furthermore, this is not only available in the cinema but they are being available for cost effective consumption within the home: not only can we consume high quality, cinematic media for cheaper prices now but we can make it too, this is in part down to the growth of the DSLR.
What is DLSR?
DSLR are the digital photography cameras which are now taking over in the cinematic camera market as well. They are cheaper, more versatile and can produce cinematic quality imagery for the lowest prices seen. Anyone who can press record can now have the capability to make their own HD films. Along with the equipment available to be used with the camera and the editing software on hand, it is quicker, cheaper and easier to make films than ever. You can shoot in the morning, edit in the afternoon and by the evening have your video available online for the world to see and be comfortable in the fact that what you’ve produced is of a high quality, but what has this got to do with social media?
The effect on social media marketing
This is having great repercussions for the video marketing sector within social media. Companies can now hire people or get their own equipment for a low fee and know that the content they produce will be of a high cinematic standard. This production quality works well for companies as the audiences are more likely to be impressed and engage with a video if it is of a high quality and encompasses high production techniques, rather than just being a standard grade video, which can tire easily and audiences can turn off after a little while.
Having high quality video content promoting the company will also work well for the image of the company as a whole. For example, at Christmas, everyone remembers the John Lewis and Marks and Spencers adverts. These ads may cost a lot but it’s the high production techniques that can go into it that make them memorable and recognisable. By doing so, the consumer trusts these companies more and are much more likely to become a regular customer. You are more likely to remember something shot with a more creative and clever eye than a standard boring advert highlighting a product and nothing else.
The capabilities of the equipment now and how quickly good work can be achieved is also fantastic for companies. TFL recently did an advertising viral campaign called ‘Travel Better London’ where they sent out a man with a DSLR to film poets on the underground. In that day he then edited the footage on his laptop on the go, uploaded it straight to their website and people were able to watch it moments after it was finished. This was popular due to its high quality, creative nature, quick production and cheap production costs.
High quality video doesn’t need to cost millions to be made, and can be hugely beneficial for the company who made it; a company who gives out good content will be looked at and trusted more than one who doesn’t. Audiences and consumers will engage more with them and with a higher quality video they’ll keep watching. Video is the new popular means of promotion in this new technological world for every company and not just the ones who can afford it. As the saying goes, ‘a picture is worth a thousand words and a video is worth a thousand pictures’. With a short film, a company can reach millions and deliver their message easier than ever.
By content assistant – James Longley – @JamesRLongley
