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Author: Georgia Brady

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TikTok Shop: How to Dominate Sales

In 2024, giving your customers a convenient way to buy your products is essential, and many brands are turning to TikTok Shop. TikTok, the world’s largest short-form video-sharing platform, naturally offers a massive audience. With millions of users daily, it provides brands with endless opportunities
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The Science of LinkedIn InMail: Data-Driven Approaches for Expert Marketers

LinkedIn advertising is a powerful platform for businesses looking to build meaningful connections. One of its most valuable tools is LinkedIn InMail, a messaging feature that allows businesses to reach potential clients and partners without needing a prior connection In this article, we’ll explore the metrics,

Data-Backed Skincare Marketing: Advanced Strategies for Industry Dominance

In the competitive skincare industry, data-driven marketing is essential for success. Brands must use analytics to gain insights into customer behaviour, preferences, and trends. By adopting a data-driven approach, businesses can make informed decisions, optimise their marketing strategies, and stay ahead of the competition. Let’s