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Social Media Policy
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How to Create a Social Media Policy

A social media policy is an essential part of a social media strategy. It’s vital to create and put in practice before posting to your designated platforms. Firstly, your business must check that your social media marketing is following all official and relevant laws and
Social Media Marketing
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The OG of Social Media Marketing

A lot happened in 2012. The world didn’t end, Windows 8 was created, they invented the Oculus Rift Virtual Reality Headset and Carly Rae Jepsen told us to call her…maybe. However, the most important creation of 2012, for us anyway, was Giraffe Social Media –
Social Media Marketing Agency

How to Pick a Social Media Marketing Agency

Business owners need to give the running of their company their full focus. Sometimes there isn’t time to do everything a business requires, especially to a high standard. Outsourcing your social media marketing is one of the best decisions you’ll make. Outsourcing your social media

The Best Free Social Media Tools For Small Businesses

The Best Free Social Media Tools For Small Businesses Co-Schedule’ Headline Analyzer Yoast Socialrank Hootsuite Tweetdeck Ritetag DrumUp Canva Pixabay Pexels Mockdrop Later Website Grader Uprank Ad Parlor By leveraging the right small business social media tools you can ensure awesome results from your strategy
Jaideep Prabhu interview
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Interview: Jaideep Prabhu

Jaideep Prabhu is the Jawaharlal Nehru Professor of Business and Enterprise at the Judge Business School at the University of Cambridge, England. The Professorship was established by the Government of India with an endowment of £3.2 million. Professor Prabhu is also the Director of the Centre
Social Media News

Social Media News Roundup: May 2019

In social media news this month, Instagram tests lyric stickers, Facebook creates a feature that will allow you to shake your phone to report an issue and Tweetdeck finally catches up with the rest of the social media platforms. Instagram Goes Lyrical It wasn’t that
difference between marketing and advertising

What Is The Difference Between Marketing And Advertising?

The Difference Between Marketing and Advertising The main difference between marketing and advertising is that the latter focuses more on securing new and repeat customers by promoting a new product or idea, but marketing is a complex process by which a careful strategy is formed for
Influencer Marketing

What is Influencer Marketing?

If you haven’t already heard the words Influencer Marketing in the social media world, you’re about to. Influencer Marketing is the next biggest trend in marketing and will soon be one of the most powerful ways to advertise your product and market your brand. But
Optimise Content
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How to Optimise Content for Social Media Distribution

The Best Techniques for Optimising Content for Social Media Distribution Get serious about your headlines. Think about graphics. Get your employees to share. If you want to see the greatest amount of interaction and engagement on your posts through social media, you need to be
Shine Online

Make Your Small Business Shine Online

Making Your Small Business Shine Online: 1. Optimise Your Social Media Pages 2. Optimise your website 3. Integrate your social media and content marketing 4. Create and share better content 5. Craft an online voice 6. Learn how to listen and respond Take this year