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Engagement on Instagram

How to Improve Engagement on Instagram

Instagram has become one of the top social media platforms for sharing content. It not only has an excellent engagement rate, but can also help raise brand awareness, grow your audience and gain more website traffic. It’s a useful tool to showcase your product and
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Social Media News Roundup: January 2019

In social media news this month, Netflix combines with Instagram Stories to create the feature us binge watchers have been waiting for, for years, Facebook creates a new feature that measures Business Pages Quality and TweetDeck allows more than one photo to be scheduled. A
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A Guide To Social Media For Your Business In 2019: Twitter

Social media marketing can help aid you in your business journey, especially with goals and objectives such as conversions, building brand awareness, creating website traffic and improving and building relationships with customers. Our four-part guide to social media for your business in 2019 continues with
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A Guide to Social Media for Your Business in 2019: Facebook

Social media evolves and changes every second. It’s a 24/7 environment that never sleeps. It can be hard to keep up with the ever-changing social media world, especially when you also have to take care of your business too. That’s why we’ve created a four-part
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What is Facebook Dynamic Creative?

Facebook Dynamic Creative is a new feature by the social media site that can be used by advertisers to help deliver creatives. It is a quicker and more efficient way of creating multiple variations of a single ad, instead of manually having to do it.
Social Media News

Social Media News Roundup: December 2018

In social media news this month, Instagram introduces a voice messaging feature to the app, Facebook begins creation of a tool that will predict users’ next steps and Twitter brings back the return to the chronological feed. Instagram Gives Users a Voice Just in time

How to Use Facebook Live to Promote Your Business

Facebook Live is a great way to showcase your brand in real time. Live streaming has been a big trend for 2018 and it’s evident that more and more businesses are using it to promote their brand and showcase their products and services, but what’s

Debika Sihi: Understand Your Consumer

Debika Sihi is an Assistant Professor of Business at Southwestern University. She earned her PhD in Marketing at the McCombs School of Business at The University of Texas (UT) at Austin. She also holds a BBA and MPA (Masters in Professional Accounting) from the McCombs