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Instagram Stories

How Instagram Stories Can Help Your Business

Instagram Stories have become increasingly more popular over the last few months for members of the public and brands alike, but how could it help in the world of business? With the introduction of Snapchat, the world went crazy for twenty-four-hour content, where people could
patrick barwise

Patrick Barwise: Becoming A Marketing Leader

Professor Patrick Barwise is an expert on marketing and media, specialising in customer-focused strategy and execution, marketing leadership, brands, advertising, media, and broadcasting policy. His last book, The 12 Powers of a Marketing Leader, co-authored with former McKinsey partner Thomas Barta, was published by McGraw-Hill
Joanna wiebe
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Joanna Wiebe: More Real-Time Everything

Joanna Wiebe is the original conversion copywriter, she invented the title. Although, if you ask her – she’ll tell you that she ‘fell’ into copywriting. Joanna is the creator of the wildly popular Copy Hackers – a haven for tips on writing incredible copy for
Eric van steenburg

Eric Van Steenburg: Thinking Strategically

Eric Van Steenburg, Ph.D., is an Assistant Professor of Marketing in the Jake Jabs College of Business & Entrepreneurship at Montana State University. His research interests include nonprofit marketing, political marketing, consumer behaviour, and persuasive communications. Eric Van Steenburg has published in the International Journal
Social Media News
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Social Media News Roundup: October 2018

In social media news this month, Instagram has added to its Direct Messaging Video Group Chat feature, Facebook has been testing video polls in their ads, Pinterest have added to their advertising features and LinkedIn have been trying to improve the targeting of their Sponsored
Hashtags on Twitter
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Should I Use Hashtags on Twitter?

Hashtags are still a popular way to generate engagement and buzz around your brand. However, since they first entered our social media lives, times have progressed and the amount of characters you’re allowed in a tweet has changed, so how exactly should you be using

How to Build a Community Using Facebook Groups

Creating a community on social media got a whole lot easier with the introduction of Facebook groups to a Business Page profile. Facebook Groups can be used to cultivate new customers and build relationships with previous clients, while keeping the tone friendly and fun. However,
Facebook Polls

What Are Facebook Polls?

Facebook polls have been around for a while now and they’ve become increasingly popular on both Facebook and its partner Instagram, and it’s easy to see why. Not only are polls interactive and fun, they also get people to engage with your posts and help
Mike Johansson interview
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Mike Johansson: How to Surprise and Delight your Customers

Mike Johansson spent over twenty years in various capacities for media companies in New Zealand, Australia, Britain and the United States before joining the School of Communication at the Rochester Institute of Technology in 2009. Among his achievements in the business world: Mike Johansson has
Social Media News

Social Media News Roundup: September 2018

In social media news this month, Instagram improves on its desktop version and hashtag features, Facebook opens its arms to dating and Twitter tests the upvote and downvote options. From Mobile to Desktop September has been a busy month for Instagram as they have introduced