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Twitter Announces Emoji Targeting for Ads

Twitter have announced a new way to target ads on their network in time for World Emoji Day on July 17th. Businesses will now be able to use emojis as keywords in order to connect with users expressing similar sentiments… In a post on their

Facebook Live for Dummies

If you’re looking for the sum total of the most engaging content styles on social media, video takes the biscuit. But when you take the rate of engagement of video and multiply it by the exclusivity of live content, you get something altogether irresistible to

Google Thanks the Internet’s Most Polite Grandmother

Google has used social media to personally reply to an exceptionally polite search conducted by an 86-year­-old grandmother. May Ashworth, who appreciates that manners cost nothing, believed she was communicating with a person at Google HQ when she used the search engine and has gone viral

Facebook Unintentionally Declares War in the Philippines

This year on June the 12th was Independence Day in the Philippines. As is customary on public holidays, Facebook celebrated the occasion by sending their best wishes to users ­- but this time they departed from their normal light-­hearted voice by accidentally claiming that the
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Euro 2016: Twitter Fans To Light Up Eiffel Tower In Team Colours

  As is customary around any international sports or global media event, preparations by Twitter to mark the event are well underway. However, this year the social network plans to go one step further than the conventional auto­-emoji… Twitter users are well aware that the

Euro 2016: If the England Squad was decided by Twitter

It’s tournament time again and we’re starting to see the public roll out the same old tournament traditions; questioning the team selection, the formation, our chances of success and dreading penalties… The England squad for Euro 2016 certainly differs from that of previous tournaments, with

New Instagram Feed Algorithm Vexes Users

Pipelined changes to the order of posts on Instagram news feeds have begun to take effect, much to the outcry of users. The controversial change means that posts will now be prioritised by an algorithm, as opposed to the original ‘most­ recent’ order. The network’s
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12 Seriously Useful Tools for Content Marketers

It might seem like a bit of a cliché, but very often digital marketers are defined by the tools they use to get their work done. It’s the case across all digital channels ­- if you’re not utilising the right tools to plan and manage