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Google Tests Black Links in SERPs

A controversial decision by the search giant to A/B test the effectiveness of plain black link addresses among black body text has left a sub-section of web users confused and agitated. Google regularly analyses the effect that small alterations to SERPs have on Internet users

Twitter wants to Develop their Search Capabilities

Twitter is developing its search capabilities to allow users to discover content beyond basic tweets such as Vines and live streams from Periscope. The social network is aware of the restrictive nature of its current search option and is building a new information retrieval system

Marketers leave Twitter in favour of other Ad Platforms

Twitter shares dramatically dropped by 16.3 percent on Wednesday, bringing their total drop so far this year to 36 percent. Analysts have warned that the network could face losing a significant chunk of their advertising revenue by marketers to rival social networks. Following an announcement

Twitter Steps Up to Halt Harassment

Twitter have taken a decisive step towards addressing concerns surrounding harassment on the platform by adding a new tool that will allow users to report multiple cases of abuse en masse. The social network believe that the changes will help give context surrounding the extent

Facebook Algorithm Update Champions Quality Content

There has been yet another algorithm update by the world’s most popular social network.  This update looks to improve the quality of articles and news content turning up on user’s news feeds. Facebook are endeavouring to crack down on misleading clickbait articles and instead offer

Students Favour Snapchat over Twitter

  Students across the UK are turning towards Snapchat over other social networks to communicate with their peers. In the past Facebook and Twitter have proven essential platforms for marketing to Students and now, as a majority of users begin to access from mobile devices,

Facebook Live gets Serious

Facebook Live, the live streaming service attached to the world’s largest social networking site, recently received a huge overhaul in attention after CEO Mark Zuckerberg announced that users would soon be able to stream from any device. The social network is often at the forefront
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Snapchat Emojis Get Clingy in New Update

A recently released update by Snapchat included new 3D emojis that move alongside features in video messages. Snapchat is one of the most popular social networks for teens and younger people, and new features are often added in a bid to entice new users away