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Business Marketing

How are Facebook’s Newsfeed Changes Affecting Business Marketing?

It’s important that businesses are keep up to date with frequent Facebook changes, because they can affect how to approach interacting with customers and what social content to post. Facebook states that all of their changes are made to create the most positive experience for

business social media

How Many Social Networks should your Business be on?

While it is now almost mandatory for a modern business to have an online presence, due to there being so many social networks to choose from that it can be difficult to decide where to stay active. It takes time and persistence to get anything from

Best social media campaigns

Five Examples of Great PR on Social Media

The digital age we recognise today has considerably changed the way news and information is published, and it is evident that the way PR professionals are seeking attention nowadays is online. In particular, social media has seen an increased number of available communication channels, helping to

app

The Importance of App Development for Smartphones

The world of technology can change very quickly, sometimes so fast that it’s not just individuals that can’t keep up, but companies too. Take BlackBerry for example. Four years ago, they and their parent company Research in Motion sold the most smartphones in the UK

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Why You Need a Company Blog

Having a company blog can be one of the most valuable tools for helping your company succeed on many different levels. It allows you to easily to update and share new information about your company on a monthly, weekly or even hourly basis, which makes

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Back to Basics: 5 Reasons Your Company should be using Social Media

Love it or hate it, social media is now a massive part of business and customer service. Customers expect a business to be searchable through social networks, and can quickly forget about you if you have no social media presence. In this post, were going

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How do you Measure ‘Real ROI’ in Social Media?

One question we get asked a lot when speaking to new clients, is ‘how do you measure ROI in social media?’ – And its a very good question. When you invest money into something you expect to see a return from it in the short

2nd birthday

Happy 2nd Birthday Giraffe!

A year ago yesterday, Kane and I sat in our home office with a cake, some party poppers and balloons. Although we were ecstatic to have finished our first year in business, there was a sense of anticlimax as we finished our slice of

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Can we beat Facebook’s EdgeRank Algorithm?

Editors note: Since this article was published, EdgeRank has developed and is now virtually impossible to measure as no score actually exists. As a result, caution should be taken when talking to companies or individuals who claim to be able to measure your EdgeRank.

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Author: Admin