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Giraffe Social

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Can we beat Facebook’s EdgeRank Algorithm?

  Editors note: Since this article was published, EdgeRank has developed and is now virtually impossible to measure as no score actually exists. As a result, caution should be taken when talking to companies or individuals who claim to be able to measure your EdgeRank.

Parody Characters on Social Media

It only became apparent to me a few weeks ago that Vietnamese television has a channel solely dedicated to the trials and tribulations of Tom and Jerry; I don’t think I had sat down to watch a cartoon since before I was a teenager. In

Businesses Feeling the Burn of Social Media

Customers and sales are a business’s best friends. Sales achieve revenue – great sales achieve profit. So what happens when businesses forget to address their customers as individuals and fail to meet their expectations, needs and wants? Can a business survive without identifying their customer’s problems

Is Success Still About Who You know?

Like many before me I have been on the receiving end of the “I’m sorry, we have recruited from within” phone call. From within what, the company? The family? A close circle of friends? It does make you wonder. So I am going to start

Are You Monitoring Social Media?

Editors note: This post was first created back in April 2014. Although it gives a nicely rounded view on the importance of social media monitoring, the most effective tools may have altered slightly. Check out our newer post on social media tools for small businesses
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What Kind of Content is More Likely to get Re-Tweets?

Twitter has quickly become the go-to place for news, information and social interaction. A wide variety of content gets posted; videos, pictures, links and all sorts. But what sort of information is more likely to be shared and what can you include in your tweet

Our Favourite Inanimate Objects on Twitter

Most people will follow their friends, favourite actors and favourite music artists on Twitter. However, did you know there are a variety of inanimate objects tweeting away too? Anything is possible on the Internet. Some of these accounts haven’t posted in over a year, which
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How is Social Media Changing the Way we Listen to Radio?

How many times do you see music advertised on Facebook, Twitter or Youtube? Your friend has shared a video of Katy Perry showing how much of a ‘Dark Horse’ she really is or how ‘Under Control’ Calvin Harris is. Whatever your song preference, I am

How Often Should You Post on Your Company Facebook Page?

  So you’ve setup and started your company Facebook page, you’ve identified your target audiences, planned your content and now you’re ready to start posting… But what should you post? And perhaps more importantly – how often? Getting the balance right, especially as a business,