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The 2013: Yearly Review

2013 has been a very busy year for us Giraffes, a lot happened and although we’re sure you’ve been keeping up to date with us – we wanted to collate all of our year’s memories in one place!  At the beginning of the year, Giraffe
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What is a ‘press release’?

  Before we approach the task of understanding a press release, it is more important to first clarify where a press release comes from in the first place. Most people will have heard of Public Relations or ‘PR’. PR is all about reputation; the result

How to get retweets on Twitter

  It’s finally happened, you’re open for business. You want everyone to know, you run outside and yell at the top of your voice. Is that enough? No, but imagine if everyone who heard you began to do the same and so on and so
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How to hashtag effectively for your business

‘Hashtagging’ is taking the social media world by storm and is a form of a metadata tag. It all started in 2006 when Twitter was launched. Since then, social media such as Facebook and Instagram, have jumped on the tagging band wagon. It’s important to
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Social Media Case Study: B&Q

It’s unlikely that people would consider a strong link between the DIY store B&Q and the concept of social media, but as a company B&Q use social media to its full advantage. From communicating with customers to creating community groups; they even have their own

Did you know, 59% of brands’ Wikipedia pages have inaccuracies?

  On January 15th 2001, the way you and I found information about brands, their history, products and services, plus cities, celebrities, historical titans and many other subjects changed forever with the founding of Wikipedia. The online encyclopedia and brainchild of Jimmy Wales has been

So, why is Google Analytics the best thing ever?

  So, the ladies and gentlemen at Giraffe have asked me why Google Analytics is the greatest thing to have been invented. But surely other things including chocolate pudding, ice cream, the internet and jet planes are better? I guess there’s a huge variety of
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15 Amazing 2013 Social Media Statistics

  There are over 1.19 billion active Facebook users worldwide, which is an 18 per cent increase year over year. I think it is fair to say that Facebook is one of the biggest social networking sites across the globe. Every second 8,000 users will