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How are modern day game developers using social media?

The video gaming industry is now bigger and better than ever. Gone are the days where throwing your pocket money at the likes of Pacman and Tetris seemed appealing.  Nowadays, thanks mostly to Sony and Microsoft, it’s been made ten times easier to throw your money

Social Media Case Study: YouTube

  YouTube has become one of the most used websites and offers an array of video content, whether it is film trailers, music videos or sneezing pandas; it’s no surprise that it is the number one search engine for video, and now accounts for 4
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How will social media affect the future of TV advertising?

  It is a well-known fact that we, as consumers, are becoming much more savvy, much more aware and resistant to advertising messages that are being ploughed through the media.  We know when we are given the ‘hard-sell’, and we don’t always like it. For

How might Microsoft’s purchase of Nokia affect mobile?

Microsoft, worldwide technology titans, have recently purchased Nokia, creator of once loved indestructible phones (Nokia 3210 – great memories) for a staggering $7.2 billion! A move that seemingly gives Microsoft not only a massively popular software division, but also a solid device and manufacturing division.

The China Trip Diary: Day 7&8

Day 7: Time to get touristy. Our working week had ended and this morning would inevitably be the lay-in that Kane and I had agreed was most important.  I came to at about 10am, loaded up my laptop and had a little overlook of how

How can social media help in a tragedy?

Social media is a great way to communicate with friends at the best of times. It helps people quite often over long distances stay in touch, re-connect and see what others are getting up to through photos, messages and games. So when tragedy strikes, social
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Should I bother with Twitter promoted posts for my business?

It’s a fact — brands have been on Twitter since day one. They use the platform to connect with consumers in meaningful ways, offering everything from special discounts and exclusive content to new product information. But what if your Tweet is only relevant for a
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The China Trip Diary: Day 6

Day 6: Goodbye Office. The morning of day 6 was easily our most relaxed at the hotel.  We knew that today would entail just doing a few bits and bobs at the office, catching up with some of the work from the UK.  As usual

Who should your business be following on Twitter?

When it comes to using Twitter for business purposes, the likes of Lady Gaga and Katy Perry don’t always provide the inspiration and motivation that you may be looking for. In addition, following everyone and anyone who happens to follow you back almost makes it
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What’s it like to work at Twitter?

Subsidised breakfast and lunch, free yoga classes, the reimbursement of a gym membership and the opportunity to work at a growing organisation in some of the world’s most intriguing places, including San Francisco, Dublin (I know, because I did) and Paris. Life as a Twitter