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Social Media News Roundup July 2021

Social Media News Roundup July 2021

Here we are again it’s that time of the month where we bring you all the latest social media news. We managed to scour the internet between sunbathing sessions for what’s hot in the world of social media. So grab your favourite summer drink and
Social Media News Roundup June 2021

Social Media News Roundup June 2021

Giraffe has managed to find some time between sunbathing and sipping iced tea in the glorious sunshine to bring you that much-needed dose of social media news. Come rain or shine we scour industry news so you don’t have to. So grab your deckchair, relax
Social Commerce - How to Sell Your Products on Social Media

Social Commerce: How to Sell Your Products on Social Media

The way we shop online is ever-changing. With the rise of social commerce, brands can now sell their products directly through their social media channels with minimal amounts of website redirects. What is Social Commerce? Social commerce is the use of social media platforms to
Social Media and the Changing Face of Customer Service

Social Media and the changing face of Customer Service

Over the past few years, social media has single-handedly turned the customer service experience on its head. The digital world has completely changed expectations surrounding rates of engagement by brands and businesses, and to succeed they need to recognise and accommodate the changing needs of
The Virality of TikTok

The Virality of TikTok Content

Since its launch in 2017, TikTok has rocketed in popularity to become one of the biggest social media platforms. TikTok boasts impressive user statistics, with 732 million monthly active users (MAU) and approximately 690 million daily active users (DAU) globally (both figures excluding China). When

How To Do Social Media For Florists

In this month’s Social Media Guide we’ll be focusing on ‘How to Do Social Media for Florists’ to help your business bloom! It can be difficult to know how to represent your florist on social media, and with such a flourishing industry the competition can
The Giraffe Guide to TikTok Marketing

TikTok Marketing: The Giraffe Guide

TikTok, launched in 2017, has seen global success on a huge scale. TikTok was the most downloaded app in 2020, hitting the 2 billion global downloads milestone in August 2020. As TikTok is now the 7th most used social media platform in the world, with
how the iOS 14 update affects Facebook ads

How the iOS 14 Update Affects Facebook Ads

Facebook is the long-reigning king of modern social media. By the end of 2020, Facebook reported an average of 1.84 billion Daily Active Users (DAUs) and 2.8 billion Monthly Active Users (MAUs) – an increase of 11% and 12%, respectively, year-on-year. These numbers far exceed
Social Media News Roundup May 2021

Social Media News Roundup May 2021

Giraffe is back with a sprinkling of insight into some of the biggest movements within the social media space. From the biggest changes to the smallest tweaks, we have you covered. So sit back, relax and take ten to find out what’s been happening in