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Giraffe Social

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What is Socl?

Socl pronounced ‘Social’ is a social networking service and search engine operated by Microsoft. Currently in public beta, it appears similar at first glance to other social networks such as Facebook, Pininterest and Twitter.  It was initially only available to students at a handful of
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What Exactly is SEO and Why is it so Important?

A tool for bringing more traffic to your webpage. SEO – (Search Engine Optimisation) is the process of making sure that a certain website can be found through search engines using certain words or phrases that may be relevant to the websites content. It’s basically
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Apple iTV – What can we Expect?

  There have been numerous rumours over the past two years regarding the release of a product from Apple which would better their current TV offering. However, with the current set top box market currently being saturated with names such as Sky and Freesat, rumours

Social Media case study: How do Sky use it?

Formed back in 1989, and merging with British Satellite Broadcasting in 1990, Sky is a fast growing Satellite company that provides television, broadband and communication services to over 20 million customers. Sky is most commonly known for good old fashion satellite TV. Now however, Sky

Politics and Social Media: Does it Work?

  I often feel sorry for our elected representatives, especially those in the House of Commons. They regularly work over seventy hours a week, even more if they hold a ministerial portfolio, often have to deal with highly charged constituents and get accused on a

Giraffe is off to China!

Around a month ago, the phone rang and it was the managing director (Lisa) of a company from China who we’d been speaking with about our social media management services.  Happy with the proposal, we began to discuss the different elements of the package that
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The Benefits of Facebook’s New Verified Pages.

  Facebook has taken a leaf out of Twitter’s book and introduced verified pages to determine when accounts are considered to be authentic. A blue tick will appear next to the profile name when the account is verified (just like twitter) –so yes, this is
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5 Breakthrough Tips on How to Quantify your Social Media ROI

A somewhat legendary topic already in the ‘early’ stages of Social Media, but one that needs conquering. As a new media marketer myself, trying to explain the true ROI of Social Media is not as conventional and/or trackable as other outlets. Where you can typically
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Do we really need an E-mail newsletter?

  There are nearly 3 times as many email accounts as there are Facebook and Twitter accounts combined, which is so valuable to companies who want to keep customers up to date with business news. However, since the social media marketing dynamite has exploded and