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What is B2B Marketing
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What is B2B Marketing?

B2B marketing definition: Business to business marketing; marketing your products or services to other businesses or organisations, rather than individual customers. Business-to-business (or B2B) marketing outlines a business selling its services or products to other businesses/organisations. B2B marketing covers a variety of industries, including companies
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Social Media Marketing: The Giraffe Guide

Social media marketing and traditional marketing used to be two separate avenues, especially when social media was in its infancy. Now, all methods are very much combined to give businesses the best chance to get their brand in front of potential clients. Social media has
How to keep your social media accounts secure

How to Keep Your Social Media Accounts Secure

Several aspects of our lives are saved and stored online. From digital ‘wallets’ with our bank information to our names, addresses, and phone numbers in the backend of every social media profile, our data is everywhere. So, we need to keep our social media accounts
Giraffe Social Media News Roundup April 2021

Social Media News Roundup April 2021

Giraffe is back with another social media news round up. Bringing you the latest developments from the world of social media and its biggest players. We do the hard work so you don’t have to, read on for your monthly lowdown. Instagram Provides Handy Navigation
Social Media Case Study: How Do Innocent Use It

Social Media Case Study: How Do Innocent Use It?

Innocent Drinks (known as innocent) is one of the most well-known smoothie and juice companies in the UK. Over the last few years, innocent have made a name for themselves as social media kings in their own right. As their social media presence grows, so
Social Media for Startups - Three Steps for Success

Social Media For Startups: Three Steps to Success

Three Steps to Success on Social Media for Start-Ups 1. Create your strategy before your profile 2. Choose your channels wisely and listen to your audience 3. Experiment and be willing to evolve. A social media presence is essential for startups and small businesses. Used well,
5 tips to get on the TikTok for you page

5 Tips to Get on the TikTok For You Page (FYP)

TikTok originally launched back in 2017 and exploded into a viral platform at the end of 2019 and early 2020. Although it is more focused on individual content creators and casual users than big brands, using TikTok as a business is a great way to

How To Do Social Media For Dog Groomers

Woof-come to this month’s Social Media Guide! We’ll be jumping into the fluffy world of doggos and talking about ‘How To Do Social Media For Dog Groomers’. As one of the cutest and fun-loving industries around, there’s so much versatility and flexibility when it comes
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Using Social Media for PR in a Global Pandemic

Since the pandemic started, the Public Relations game has evolved to say the least. Social Media has also played its part in evolving Public Relations to what it is today. These days, companies that do not use social media to manage their reputation are likely