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Giraffe Social

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Will LinkedIn Eventually Replace CV’s?

The internet and social media have completely changed the way we form opinions, interact with friends and public figures and buy goods and services. So is it also time to give up our association with CV’s and shift towards having our work history on LinkedIn? Who would’ve thought just

How to Avoid Controversy on Social Media

  There is no doubt that social media is a great tool that allows a freedom of speech – in what is such a loud world it allows you to put a megaphone to your own voice! It’s one of the main aspects that helped

Exactly How Dead is MySpace?

  *** Update, January 2016: This article is now more than a little outdated, but still worth the read for the pure nostalgia factor alone. If you’re wondering what happened to Myspace, our more recent article “Anybody Seen Tom…” might be more use to you… ***

Facebook Introduces ‘Graph Search’

  Last week Facebook unveiled a new feature called ‘Graph Search’ to help boost users’ search experience on the Social Network… Facebook Graph Search is a new facility to help users search connections and more on Facebook. Although Mark Zuckerberg has denied this being a

The Most Important Social Media Lesson: Content Is King

  Since Bill Gates wowed the world with ‘content is king’ in 1996, it’s only recently with the #digitalboom that businesses are noticing the importance of strong content as a winning social media strategy. Good content evolves your target audience. They want significant information, continuing
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What is Soundcloud?

  Soundcloud is pretty widely known these days and has become a bit of a household name. It is a website that allows unsigned artists to distribute their music online, on a platform where people are looking for new music. It’s a website that was
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Book Review: Outsmarting Social Media

  Outsmarting Social Media: Profiting in the Age of Friendship Marketing By Evan Bailyn We are big fans of Evan Bailyn’s work ever since we read his first book; Outsmarting Google – a book that will turn you from an SEO novice to SEO wizard. His
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Take this Test: How Good is your Website’s SEO?

  Some people look at SEO as the dark arts of content marketing. While it is certainly a constantly evolving art that requires a certain amount of professional expertise, there are some great tools out there which can help you decipher the sort of steps you should take

What is Viral Marketing, and How Should I Use It?

Viral Marketing is a strategy that deliberately promotes and encourages the sharing of your information. It could include, but is not limited to, polls, competitions, cryptic content, shocking content and online games. It’s time to spread the word, not about what I had for dinner,

Why Sign Up To LinkedIn?

  * Please note, this article is still very useful but now slightly old! If you are wondering if LinkedIn is for you, check out our more recent articles on Building a LinkedIn Profile and Building your LinkedIn Network. LinkedIn is a great and popular way