Samuel Stroud - Giraffe Social

Audience Insights

How to use Social Media to Discover More about Your Audience

One of the best ways to move forward with your social media strategy is to have a clear understanding of your target audience. Social media is the perfect platform for discovering insights about your target audience, such as where they’re most active and what they

The five best autumn social media campaigns ever

autumn

The 5 Best Autumn Social Media Campaigns Ever

A comprehensive social media strategy typically includes seasonal content depending on the time of year, recurring events, national days, and more. However, seasonal social media campaigns can be difficult to get right. Brands need to stay recognisable with their followers yet stand out from the

how does influencer marketing work

Influencer Marketing Mistakes to Avoid [INFOGRAPHIC]

Before jumping into your own influencer marketing campaigns, it’s vital you have a solid understanding of what not to do. BONUS: Here’s your guide to the different types of influencer. In our infographic below, we explore five mistakes you need to avoid when running influencer

b2b email

Our Guide to Email Marketing Mastery: Why Email Marketing?

Why Email Marketing? While social networks are oversaturated with messages, we subconsciously consider our email inbox as a place of solace, where most of the messages we see are ones that we’ve already given the thumbs up. Businesses of all sizes can benefit from email

halloween and social media

How to Make Your Socials SPOOKY This Halloween [Infographic]

Who doesn’t love Halloween? A chance to let your hair down, dress up in your spookiest costume and have fun with friends and family is something that we all need once in a while. Not only is Halloween a great excuse to have fun in

how to find the right influencer

The Four Ms of Influencer Marketing [Infographic]

In our recent blog, we explored the Four M’s of Influencer Marketing in great detail. If you want to check out in-depth information on each of the stages, we highly recommend you give that a read. As influencer marketing experts, we thought it was a

ten ways to refresh your instagram marketing strategy

instagram

10 Ways to Refresh Your Instagram Marketing Strategy

Is your Instagram looking repetitive and tired? Are you struggling to come up with new ideas for your Instagram marketing strategy? Instagram marketing is fast-paced, especially as more new features are released, and changing your strategy is essential to stay relevant on the platform. But

do I need social media

Debunking Five Common Social Media Myths [Infographic]

Although many businesses and brands can now clearly see the power of social media marketing, it’s not without its myths. From believing your customers aren’t on social, to thinking you have to join every social platform in order to be successful, we debunk the five

estate agent social media

How To Do Social Media For Estate Agents

In this month’s social media guide, ‘How To Do Social Media For Estate Agents,’ we’ll be giving you tips on how to take your estate agent business to the next level on social media. If you struggle with social media marketing for your estate agent

B2B

Does Influencer Marketing Work for B2B Companies?

Modern social media marketing is rife with influencer marketing campaigns. The authentic persona of influencers paired with genuine partnerships with brands is a recipe for success on social media. According to the Rakuten Marketing 2019 Influencer Marketing Report, “88% of consumers surveyed have been inspired

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Author: Samuel Stroud

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