Samuel Stroud - Giraffe Social

b2b email

Our Guide to Email Marketing Mastery: Building your Recipients

Building Your Email Marketing Recipients 1. Follow email marketing regulations 2. Gain sign-ups 3. Avoiding spam filters 4. Set delivery expectations Email marketing should be an integral part of most digital marketing strategies. On average, email marketing “drives an ROI of $36 for every $1

does influencer marketing work

Finding the Right Influencer for your Brand [Infographic]

Advertising infuencer marketing is rapidly becoming one of the most popular forms of digital advertising. This explosion in popularity is down to the authenticity of influencers and the high engagement from their audiences. But, before you jump into running an influencer campaign yourself, it’s vitally

Constructing Emails

Our Guide to Email Marketing Mastery: Constructing your Email

Constructing Your Email Marketing Campaign: > Creating objectives and goals > Identify your audience > Crafting a great message > Email structure and design > Email subject lines and A/B testing > Network integration > Testing, times & dates For small and medium-sized businesses, email

digital media

What is Social Media?

In the age of the internet, social media is a common term that most people have come across. It has infiltrated our lives and changed our everyday routines and business strategies. Still, there are people out there who don’t truly understand social media. So –

engaging Twitter threads

How to Create a Great Twitter Thread

In the past, Twitter had built up an image of being the fast-paced social media platform, filled with short and snappy Tweets. The move from the 140-character limit up to 280 characters back in 2017 was met with caution from many creators, and glee from

content marketing

Isn’t “Digital Marketing” Just “Marketing”?

The power of digital marketing is a very real and discernible thing. You don’t have to look far to find evidence of successes that businesses have had because of their digital presence. So why do we still call it ‘digital marketing’? Isn’t it just ‘marketing’

infographic design

Why Infographics Are Good For Your Business [Infographic]

We’ve all seen infographics online. They’re often playful and exciting images that convey essential information to an audience. They can feature statistics, informative content, and anything else in between. But why are they good for your business? Our infographic below looks at the many ways

b2b linkedin

LinkedIn Marketing: The Giraffe Guide

LinkedIn was founded in 2002 and has fast become one of the giants among the social media marketing crowd. It’s got a lot of great benefits that can help build and grow your business digitally. But where do you even begin with LinkedIn marketing, and

community management

Instagram Comments and How to Respond to Them

Responding to Instagram Comments as a Business · Devise boilerplate responses to frequently posted comments, · Respond as soon as possible, · Reply in a context-appropriate way, · Never ignore negative comments, · Always report spam and bot comments, · Build community and relationships through

Affiliate Marketing Expert Interview with Virginia Rizzi

affiliate marketing

Affiliate Marketing Expert Interview: Virginia Rizzi – Podcast #59 Recap

Affiliate marketing expert Virginia Rizzi kindly joined us on Giraffe Social Media podcast #59 to chat about all things affiliate marketing. In this interview, Virginia shares how affiliate marketing has changed throughout the pandemic, how it shapes up to influencer marketing, and her predictions for

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Author: Samuel Stroud