Samuel Stroud - Giraffe Social

content marketing

Isn’t “Digital Marketing” Just “Marketing”?

The power of digital marketing is a very real and discernible thing. You don’t have to look far to find evidence of successes that businesses have had because of their digital presence. So why do we still call it ‘digital marketing’? Isn’t it just ‘marketing’

infographic design

Why Infographics Are Good For Your Business [Infographic]

We’ve all seen infographics online. They’re often playful and exciting images that convey essential information to an audience. They can feature statistics, informative content, and anything else in between. But why are they good for your business? Our infographic below looks at the many ways

b2b linkedin

LinkedIn Marketing: The Giraffe Guide

LinkedIn was founded in 2002 and has fast become one of the giants among the social media marketing crowd. It’s got a lot of great benefits that can help build and grow your business digitally. But where do you even begin with LinkedIn marketing, and

community management

Instagram Comments and How to Respond to Them

Responding to Instagram Comments as a Business · Devise boilerplate responses to frequently posted comments, · Respond as soon as possible, · Reply in a context-appropriate way, · Never ignore negative comments, · Always report spam and bot comments, · Build community and relationships through

Affiliate Marketing Expert Interview with Virginia Rizzi

affiliate marketing

Affiliate Marketing Expert Interview: Virginia Rizzi – Podcast #59 Recap

Affiliate marketing expert Virginia Rizzi kindly joined us on Giraffe Social Media podcast #59 to chat about all things affiliate marketing. In this interview, Virginia shares how affiliate marketing has changed throughout the pandemic, how it shapes up to influencer marketing, and her predictions for

A landscape shot showing houses sat on the side of a steep hill

content creation

Stock Photos for Social Media: The Essential Guide to Avoiding Common Mistakes

When it comes to using stock photos for social media, there are a few things you need to keep in mind.

blog tips

How to Make Money From Your Blog [Infographic]

Have you been studiously working on your blog for years? Do you think it’s now time to start making some money from your hard work? If so, you have plenty of routes you can take to start bringing in the cash. These include: Selling ad

analysing email marketing campaigns

Our Guide to Email Marketing Mastery: Analysing your Email Marketing Campaign

Email marketing should be an integral part of any digital marketing strategy, especially for small and medium-sized businesses. We’ve created our guide to email marketing mastery to give you a better grasp of the finer details and help you tap into your business’s potential. In

b2b social media

Ran out of Ideas? 5 Ways to Breathe New Life into Your Social Media Content

Are your social media posts feeling uninspired, repetitive, and uninteresting? Do you find yourself struggling to come up with new social media content ideas? You may be in need of a social media refresh to help get you back on track to achieving your business

bad social media strategy

Social Media Tactics to Avoid

There are good social media tactics, there are bad social media tactics, and then there are social media tactics that you should completely avoid. Now and again, big global brands will launch a campaign that flops or release a tweet with disastrous messaging. It’s unfortunate,

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Author: Samuel Stroud