Samuel Stroud - Giraffe Social

AOL

Who Coined The Term ‘Social Media’ First?

If you’ve ever found yourself pondering the question “what is social media?”, you may have also wondered who first coined the term. Well, the term ‘Social Media’ is very much the buzz phrase of a generation: it is used millions of times a day, generates

corporate marketing

The 4 Ms of Influencer Marketing

The 4 Ms of Influencer Marketing: Influencer marketing is rapidly becoming one of the best ways for brands to reach a new audience on social media. With influencers all over the world fostering engaged audiences that look up to them, making use of influencer marketing

12 design principles

Hierarchy in Design: Using It To Create Better Content

When it comes to creating good content, you need to have an understanding of hierarchy in design. Simply put, hierarchy is the organised order of importance of elements within a composition. On social media, you typically have about six seconds to grab someone’s attention and

go live on tiktok

How to Go Live on TikTok

If you’re looking for all the best tips and tricks to help you go live on TikTok, you’ve come to the right place! The past few years, TikTok has taken the world by storm, rapidly becoming one of the most popular social platforms. With over

Email Marketing

How to Avoid Email Spam Filters [INFOGRAPHIC]

Is email a key part of your marketing strategy? If so, you know how annoying it can be when your efforts don’t bare any fruit. Part of the reason for this could be that your blasts aren’t even being seen! There’s a chance they may

Social Media

Social Media Case Study: Four Businesses That Use Social to Thrive

In our social media case study collection, you can see a quick overview of how some of the world’s biggest businesses use social media to thrive. You’ll learn how Tesco, Disney, Costa Coffee, and Amazon all use social media to achieve their objectives. Additionally, we

campaigns

5 Social Media Campaign Ideas to Try in Spring

Structuring your social media content plan according to current events and seasonality can create a good flow to your content and help your brand stay up-to-date and fresh. If you’re stuck for ideas for a spring social media campaign, look no further! We’re bringing you

content marketing

How to Make the Most of Curated Content in 2023 [INFOGRAPHIC]

The start of the new year is the perfect time to refresh your social media marketing strategy, and a great way of doing this without too much extra effort is by introducing content curation into your strategy. Content curation is the process of resharing external

Pinterest

Pinterest Traffic: How to Get More Clicks From Pinterest

Are you looking for ways to generate Pinterest traffic? This guide will show you exactly how! Pinterest is a social media platform that’s often overlooked when it comes to marketing. However, with over 250 million active users per month, Pinterest is a goldmine for businesses

Branding

Great Tips to Kick Start Your Content in 2023 [INFOGRAPHIC]

Ready to give your social media content a refresh in 2023? The new year is the perfect time to try something new. So in our infographic, we’ve got five of our best tips for creating stunning, shareable content on all your social media channels. Check

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