Expert Interviews

Affiliate Marketing Expert Interview with Virginia Rizzi

Affiliate Marketing Expert Interview: Virginia Rizzi – Podcast #59 Recap

Affiliate marketing expert Virginia Rizzi kindly joined us on Giraffe Social Media podcast #59 to chat about all things affiliate marketing. In this interview, Virginia shares how affiliate marketing has changed throughout the pandemic, how it shapes up to influencer marketing, and her predictions for

Header Image about Influencer Lucy Bennett

Expert Interview: Influencer Lucy Bennett

This month we interviewed model and influencer, Lucy Bennett (@LucyBennettModel). Read on to discover her perspective on being an influencer, working with brands and advice for aspiring content creators. This interview has been transcribed from a video call with Lucy Bennett for The Giraffe Social

Social Media Expert Interview: Emily Jenkins

This month we’ve been chatting to Social Media Expert and Influencer-Guru, Emily Jenkins. She told us all about her work at high-street retailer Monsoon and what she thinks the future of Social Media will look like. Read the full interview for more. This interview has

Social Media Expert Interview: Professor Jaywant Singh

This week we sat down (virtually) with Social Media Expert Professor Jaywant Singh, a Professor of Marketing at Southampton Business School, University of Southampton. We were keen to find out about his research and opinions on brand crisis communication, influencer marketing, and more. On top

Interview: Vita Kadile

Vita Kadile is an Assistant Professor (Lecturer) in Marketing at Leeds University Business School, UK, where she also earned her PhD in Entrepreneurial Marketing with University of Leeds scholarship. Her research interests include cognitive and behavioural entrepreneurship, as well as international and strategic marketing. Vita’s research has been published in

Interview: Jaideep Prabhu

Jaideep Prabhu is the Jawaharlal Nehru Professor of Business and Enterprise at the Judge Business School at the University of Cambridge, England. The Professorship was established by the Government of India with an endowment of £3.2 million. Professor Prabhu is also the Director of the Centre

Rafic Sinno: The First Step Is To Listen

Rafic Sinno is an experienced entrepreneur, author, teacher, motivational speaker, consultant and marketing professional. Rafic established Sinno Communication, a family based business serving the Tri-State region with visual communication products and services. As a teacher, Rafic Sinno teaches a variety of courses at the intersection

Debika Sihi: Understand Your Consumer

Debika Sihi is an Assistant Professor of Business at Southwestern University. She earned her PhD in Marketing at the McCombs School of Business at The University of Texas (UT) at Austin. She also holds a BBA and MPA (Masters in Professional Accounting) from the McCombs

Patrick Barwise: Becoming A Marketing Leader

Professor Patrick Barwise is an expert on marketing and media, specialising in customer-focused strategy and execution, marketing leadership, brands, advertising, media, and broadcasting policy. His last book, The 12 Powers of a Marketing Leader, co-authored with former McKinsey partner Thomas Barta, was published by McGraw-Hill

Joanna Wiebe: More Real-Time Everything

Joanna Wiebe is the original conversion copywriter, she invented the title. Although, if you ask her – she’ll tell you that she ‘fell’ into copywriting. Joanna is the creator of the wildly popular Copy Hackers – a haven for tips on writing incredible copy for

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