The UK market presents a unique opportunity for global brands due to its digitally savvy population and diverse cultural landscape. Success requires a tailored approach to social media strategies that resonate with local audiences. Understanding the UK Audience The UK has a population of over
In the ever-evolving world of social media, micro-influencers are powerful allies for brands. With followings ranging from 1,000 to 100,000, influencers command high engagement and trust within their communities. This infographic explores the impact of micro-influencers through case studies and key statistics, looking at why
Digital marketing has seen a radical shift in approach and sentiment in the last decade. And now more than ever, audiences are craving authentic social media content. Let’s look at how marketing has evolved in recent years, and why human-first is the future. Product-Centric Marketing