Marketing

The Evolution of Marketing: From Product-Centric to Human-First [INFOGRAPHIC]

Digital marketing has seen a radical shift in approach and sentiment in the last decade. And now more than ever, audiences are craving authentic social media content. Let’s look at how marketing has evolved in recent years, and why human-first is the future. Product-Centric Marketing

AIDA Model Revisited: Applying Attention, Interest, Desire, and Action in Social Media Campaigns

As the noise on social media becomes louder, it has become evidently harder for brands to stand out and make their voices heard. The easiest way to be heard? Talking directly to the human behind the phone screen. Ensuring to prioritise creating meaningful interactions through

Introducing Human-First Marketing

Recognising the presence of a new era of marketing that demands authenticity we are launching our new approach to social media marketing, an approach we are calling human-first marketing. it all begins with humans… When you strip everything back, businesses are simply one group of

Mastering the Art of Customer Advocacy: Elevating Customers to Brand Ambassadors on Social Media

4 steps to turn your happy customers into brand ambassadors.

elevating customer experiences with personalisation in e-commerce

Personalisation: Elevating Customer Experiences in E-commerce

In this article, we explore the concept of personalisation in e-commerce, which involves tailoring customer experiences to individual preferences and needs, and we delve into its pivotal role in reshaping the digital shopping landscape for larger brands. Introduction to Personalisation in E-commerce As a social

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