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Giraffe Social

Marketing Resources

Why is Social Media So Good for PR?

Have you ever wondered why Social Media is so good for PR? Social Media is not just about TikTok, Instagram and Facebook. These are three of the most popular platforms. However, the amount of social network sites and tools are endless. Social media exudes a
making authentic content

Making Authentic Content for Social Media

In the past few years of uncertain times, it is clear that there is an increasing need from consumers to experience real and authentic content on social media, especially when it comes to brands. Sprout Social has reported that “90% of consumers say authenticity is important
How to use social media to discover more about your audience

How to use Social Media to Discover More about Your Audience

One of the best ways to move forward with your social media strategy is to have a clear understanding of your target audience. Social media is the perfect platform for discovering insights about your target audience, such as where they’re most active and what they

Our Guide to Email Marketing Mastery: Constructing your Email

Constructing Your Email Marketing Campaign: > Creating objectives and goals > Identify your audience > Crafting a great message > Email structure and design > Email subject lines and A/B testing > Network integration > Testing, times & dates For small and medium-sized businesses, email
Isn’t Digital Marketing Just Marketing?

Isn’t “Digital Marketing” Just “Marketing”?

The power of digital marketing is a very real and discernible thing. You don’t have to look far to find evidence of successes that businesses have had because of their digital presence. So why do we still call it ‘digital marketing’? Isn’t it just ‘marketing’
Affiliate Marketing Expert Interview with Virginia Rizzi

Affiliate Marketing Expert Interview: Virginia Rizzi – Podcast #59 Recap

Affiliate marketing expert Virginia Rizzi kindly joined us on Giraffe Social Media podcast #59 to chat about all things affiliate marketing. In this interview, Virginia shares how affiliate marketing has changed throughout the pandemic, how it shapes up to influencer marketing, and her predictions for
What is B2B Marketing

What is B2B Marketing?

B2B marketing definition: Business to business marketing; marketing your products or services to other businesses or organisations, rather than individual customers. Business-to-business (or B2B) marketing outlines a business selling its services or products to other businesses/organisations. B2B marketing covers a variety of industries, including companies