Marketing Resources

Social Media Marketing: The Giraffe Guide

Social media marketing and traditional marketing used to be two separate avenues, especially when social media was in its infancy. Now, all methods are very much combined to give businesses the best chance to get their brand in front of potential clients. Social media has

The Top 6 Social Media Marketing KPIs You Need to Track

In the early days of social media marketing, brands could build a following even with a quantity-over-quality approach. With the over-saturation of brands on social media, often across multiple channels at once, that is no longer the case. Now, there needs to be a method

What is Digital Marketing?

Digital marketing is as much a part of marketing as any traditional method in this day and age. If you aren’t utilising the benefits of digital marketing, then you’re seriously missing out on huge advantages for you and your business. But why is it so

What Is The Difference Between Marketing And Advertising?

The Difference Between Marketing and Advertising The main difference between marketing and advertising is that the latter focuses more on securing new and repeat customers by promoting a new product or idea, but marketing is a complex process by which a careful strategy is formed for

Live Streaming: Things to consider before going live with your brand

With YouTube and Facebook leaping to join Twitter’s Periscope on the live streaming bandwagon, there’s never been a better time to rethink how you actively build your network on social media. For B2C companies, creating content that is aspirational, emotional and above all else

The Dumble-dos (and Don’ts) of Digital Marketing Wizardry

Much like what lies beyond the Leaky Cauldron, Businesses who venture boldly into the “Realm of Internet” will find a Magical World many still don’t know about. So pull yourself a Butter Beer, have a little sit-down and join us as we take you

Why Deadpool’s Transmedia Marketing is Epic

Transmedia storytelling means so much more than just exposing your brand or product across multiple platforms. It’s about deliberately harnessing the unique abilities of every single social media platform to craft an overarching narrative that, when put together, creates a complete and deliberate entertainment

Are Smartphones Controlling Our Shopping?

Can you remember the days when you actually visited the high-street? We remember those days like they were only yesterday – but something has changed and it isn’t just the towns. It is our attitudes and behaviours towards shopping. Shopping online offers convenience and

Why Big Personalities Help Small Businesses Standout In A Crowded Marketplace

With new businesses competing in an increasingly saturated marketplace, standing out from the crowd is tough. Social media has made it possible for every business to enter your space in the quest to gain an advantage. Media guru Naomi Klein says marketing – when

Is Personalised Advertising Clever or Creepy?

Advertising; we all see it. Whether we are at home relaxing, sitting on the tube and even just on an evening out with your friends, the chances of seeing or hearing some kind of advertisement is more than likely. But now more and more businesses

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