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Marketing Resources

Why does TV Advertising Suck so Much?

TV advertising is a massive form of marketing for a large number of businesses. It presents companies with the opportunity to reach a mass market with a universal message or promotion of their product or service. Now I’m all for a really cool advert, but

How To: Integrate Your Social Media Marketing With Your Offline Marketing

We’ve reached an age where companies are more focused on seeking to increase their online presence through SEO marketing and pure interaction, but many are forgetting to realise that online and offline go hand-in-hand. Online Marketing: Real time metrics Wide reach to audiences Personalised consumer
Social media marketing or SEO?

SEO or social media marketing?

Social media is used more widely now than ever before, and is growing in popularity. While social media has become a platform for both individuals and companies, it may never outshine SEO. When looking at these two things it is important to remember that they

Morally Marketed: Our man’s amazing project!

Stu Ralph is our non-exec marketing director.  Having achieved a Marketing Masters, there isn’t much about the subject he doesn’t know and he always plays a big role when we all put our heads together and try and further improve the services we offer.  This

Take this Test: How Good is your Website’s SEO?

  Some people look at SEO as the dark arts of content marketing. While it is certainly a constantly evolving art that requires a certain amount of professional expertise, there are some great tools out there which can help you decipher the sort of steps you should take

What is Viral Marketing, and How Should I Use It?

Viral Marketing is a strategy that deliberately promotes and encourages the sharing of your information. It could include, but is not limited to, polls, competitions, cryptic content, shocking content and online games. It’s time to spread the word, not about what I had for dinner,